Industry Connect
The tourism, film and outdoor recreation economies are increasingly complex and competitive. The Wisconsin Department of Tourism brings a broad range of expertise, resources and connections to help our partners succeed. We support domestic and international tourism, group travel, film and outdoor recreation, helping industry partners discover opportunities and turn ideas into action.
Let's Collaborate
Whatever stage you’re at, our team is here to guide you.
Get Noticed.
Marketing, public relations, website listings, Co-op opportunities and promotional support to help you reach more people.
Get Connected.
Trade shows, industry events, familiarization trips, business directories and itinerary development to build valuable relationships and drive business.
Get Resources.
Grants, research, data, webinars, specialized newsletters, tools and training to help you make informed decisions.
Get Moving.
Community and product development, strategic guidance, consultations and hands-on support to turn ideas into opportunities.
GET STARTED
Begin with the Industry Relations team. Share what you’re working on, and we’ll connect you with the right expertise, resources and partners to solve challenges, discover opportunities and grow your economic impact.
Industry Relations Team
Working together to elevate Wisconsin tourism starts right here. Whether we’ve partnered for years or this is your first interaction with the Wisconsin Department of Tourism, our Industry Relations team is ready to help you unlock the full value of our resources. From high-impact grants and expert consultations to practical toolkits and free marketing tools, we’re here to maximize budgets, expand your reach and drive economic growth in your region. Think of us as your connectors linking you directly to Travel Wisconsin as well as specialized programs across the Wisconsin Department of Tourism including the Office of Outdoor Recreation, Film Wisconsin and Group Travel.
 | Melissa Sabel
|
 | Lindsey Tirnanich Marketing Tourism Development Specialist
|
 |
|
 |
|
 | Heidi Schultz
|
Our team is available for presentations. Request a speaker at major events or meetings.
Need more?
- Learn more about the full slate of industry resources provided by the Wisconsin Department of Tourism
- For questions related to DMO operations or capacity, contact Destinations Wisconsin, the state association for destination marketing organizations
- View the Industry Relations team regional map
Areas of Expertise
Our Industry Relations team is backed by a team of experts with specialized knowledge across the many facets of tourism, film and outdoor recreation. Meet the deep bench of expertise behind our work with industry partners.
Website + Partner Portal
Courtney Rinka, Marketing Database Analyst
Increase your visibility and leverage resources to maximize listings for tourism attractions, events and more on TravelWisconsin.com, which receives millions of visits per year! Harness the power of your listings, our seasonal reports and widgets to showcase these tools on your website.
Outdoor recreation
Cassie Mordini | Director, Office of Outdoor Recreation
The Wisconsin Office of Outdoor Recreation is the hub for the outdoor industry. Get connected and unlock the full potential of outdoor recreation through programs, resources, and a statewide network of industry professionals.
 Jess JamesOutdoor Recreation Development Specialist |  Derrick ZimmermanSenior Marketing Communications Specialist |
FILM Wisconsin
Veronica Pope | Director, Film Wisconsin
Bring your destination to the screen by leveraging the film tax credits program. Connect with Film Wisconsin to drive economic development, build long-term investment in the state’s creative economy and inspire set-jetting for Wisconsin.
Group Travel
Sara Brish, Group Travel Program Manager
Collaborate with Travel Wisconsin in the meetings, convention, sports and motorcoach markets to bring more groups to the state. Connect with our team to align with the state’s data-informed strategy, partnership opportunities and more.
PR & Communications
Aron Meudt-Thering, Senior Communication Manager
Share your story with our team through the Scoop, Hot Leads and the What’s New Survey to keep your destination or organization on Travel Wisconsin’s radar for potential media outreach. Connect with our team to amplify stories through Travel Wisconsin public relations efforts and elevate your impact.
Sign-up for the Scoop & Hot Leads
Secretary's office
Craig Trost, Communications Director
Expand your revenue streams through strategy impacting sports, meetings, motorcoach, film, international and public relations.
Explore resources in the
