Travel Wisconsin Email Communications

Be in the know with all the latest news from Travel Wisconsin. Subscribe to any of our email newsletters that cover everything from current marketing initiatives to the latest PR news. 

Learn more about what to expect when you sign up for each email and how to subscribe.

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Industry News & Opportunities

Travel Wisconsin News – As Needed

This email contains a message from the Secretary regarding industry updates, major initiatives and opportunities for industry knowledge and engagement. It may also include messages from the marketing and communications teams regarding upcoming campaigns. 

Public Relations News & Opportunities

The Scoop - Monthly

Developed by Travel Wisconsin and its agency of record TURNER, The Scoop is our monthly missive, chock-full of essential info, tourism trends and tips, recent Wisconsin-centric coverage, coverage opportunities for which we need help cultivating ideas and more. 

Hot Leads - As Needed

Hot Leads sends requests from travel writers. Responding to the Hot Leads may result in your destination being featured in a local, regional or national media story. 

Wisconsin Office of Outdoor Recreation

Wisconsin Outside – Monthly

Learn more about the Office of Outdoor Recreation and get industry news, events and resources delivered to your inbox via the monthly email newsletter Wisconsin Outside. 

Wisconsin Office of Film

Lights, Camera, Attraction: Wisconsin's Film Office News - As Needed

Learn more about the Office of Film and get industry news and resources delivered to your inbox. 

Traveler Facing Emails

Wisconsin Traveler - Twice Monthly

The Traveler is our consumer-facing email to promote the best of Wisconsin year-round. Sharing inspirational content and events around the state, this newsletter is our main vehicle for contacting our subscribers. 

Special Offers – As Needed

Special Offer emails are sent to subscribed consumers when new deals are published through our Co-op marketing program. 

Fall Color Report - Weekly During Fall

This consumer-facing newsletter is sent for the eight weeks of the fall season to update subscribers on where the best fall color is in the state. Featured prominently are the links to our Fall Color Report, which are supplemented with content on ways to enjoy the season. 

Wisconsin Snow Report - Weekly During Winter

This consumer-facing newsletter follows the format of the Fall Color Report emails but to promote the great activities in winter. The newsletter is sent weekly from the first week in December through the end of February. 

Hiking and Biking Report - Bi-Weekly

This consumer-facing newsletter follows the format of the other seasonal report emails but to promote hiking and biking. The newsletter is sent bi-weekly from April to November.

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