Economic Impact

In 2024, Wisconsin tourism generated a historic $25.8 billion economic impact, marking a third consecutive record-breaking year for tourism’s economic impact. Wisconsin welcomed 114.4 million visits, eclipsing the pre-pandemic record formerly set in 2019 by more than a million.  

This success speaks to the collective efforts of our tourism partners from all corners of the state, all of which help position Wisconsin as a premier travel destination and the perfect place to make travel memories.