Research

Economic Impact

Tourism is an Economic Workhorse for Wisconsin

Tourism is an integral part of the Wisconsin economy. It generates millions in tax receipts, and its broad range of employment creation provides jobs that support the state’s economic health. By measuring and monitoring this impact, we can make informed decisions on funding, marketing and also carefully analyze trends, successes and future needs.

  • Wisconsin Economic Impact Research

    Tourism related business sales reached $22.2 billion in 2019. For even more positive news about Wisconsin’s tourism economy, dig into the full report. 

    • Wisconsin Economic Impact (PowerPoint)

  • County Total Economic Impact

    This report covers all 72 counties in 2019 – direct visitor spending, total business sales, total jobs, labor income, and tax revenue, organized both alphabetically and ranked by business sales

    • County Total Economic Impact (Excel)

  • Snapshot of Wisconsin’s Tourism Industry

    These one-page infographic provides a snapshot of Wisconsin’s tourism industry. For your use in communicating your story, fill in the blanks on the customizable infographic to create an overview of the power of tourism specifically for your county. Then share liberally.

    • State Infographic (PDF)
    • Customizable State & County Infographic (Word)

  • Press Release Template

    Adapt this news release for distribution to your local media as an effective way to spread the word about the power of travel and the positive impact of tourism in your area. 

    • Press Release Template (Word)

  • Power of Tourism Community Letter Template

    State your case for the power of tourism in creating jobs and contributing to quality of life in your community when you customize this letter and present it to your local elected officials. 

    • Power of Tourism Letter (Word)