Grant Awards - Fiscal Year 2024

Tourist Information Center

January Awards

• Ashland, Friends of the Center – $3,500
• Beloit, Visit Beloit – $7,500
• Door County, Destination Door County – $4,750
• ​Kenosha, Visit Kenosha – $7,500
• La Crosse, Explore La Crosse – $7,500
• Ladysmith, Rusk County Tourism – $1,500
• Madeline Island, Madeline Island Chamber of Commerce – $2,500
• Marinette, City of Marinette – $3,500
• Minocqua, Let’s Minocqua – $5,000
• Mount Horeb, Mount Horeb Chamber of Commerce – $1,500
• Platteville, Platteville Chamber of Commerce – $6,000
• Prairie du Chien, Prairie du Chien Chamber of Commerce – $7,500
• Racine, Real Racine – $1,500
• St Croix Falls, Polk County Tourism – $7,500
• Stevens Point, Stevens Point Area Convention & Visitors Bureau –  $4,751
• Superior, Richard I Bong Veterans Historical Center – $500
• Wisconsin Dells, Wisconsin Dells Visitor and Convention Bureau – $7,500

July Awards

• Ashland, Friends of the Center - $3,765 
• Beloit, Visit Beloit - $7,500 
• Boulder Junction, Boulder Junction Chamber of Commerce - $1,500 
• ​Hayward, Hayward Lakes VCB - $3,000 
• Kenosha, Visit Kenosha - $7,500 
• La Crosse, Explore La Crosse -$7,000 
• Madeline Island, Madeline Island Chamber of Commerce - $2,913 
• Marinette, City of Marinette - $5,500 
• Minocqua, Let’s Minocqua - $6,000 
• Mount Horeb, Mount Horeb Chamber of Commerce - $2,913 
• Platteville, Platteville Chamber of Commerce - $5,000 
• Prairie du Chien, Prairie du Chien Chamber of Commerce - $7,500 
• Racine, Real Racine - $2,913 
• St Croix Falls, Polk County Tourism - $5,000 
• Stevens Point, Stevens Point Area Convention & Visitors Bureau - $3,000 
• Superior, Richard I Bong Veterans Historical Center - $1,995  
• ​Wisconsin Dells, Wisconsin Dells Visitor and Convention Bureau - $7,000 

Joint Effort Marketing Awards

November Awards

• The Balloon Adventure, Santa Cause, New Event – $25,000
• Cheese Capital Festival in Plymouth, WI - YR2, Plymouth Chamber of Commerce, New Event – $7,000
• City of Festivals Sales Promotion, Visit Milwaukee, Sales Promotion -  $25,000
• Eau Claire HmongFest – YR2, Visit Eau Claire, New Event – $20,000
• Eau Claire Jazz Fest – YR2, Visit Eau Claire, Existing Event – $25,000
• Glass Lakeside Art Show & Sale (GLASS) Arts Festival - YR3, Bergstrom-Mahler Museum of Glass, New Event – $7,000
• Harry Whitehorse International Wood Sculpture Festival, Friends of San Damiano, New Event – $39,550
• The Pink Ladies Night – YR2, Barron County Pro Rodeo, Inc., Existing Event – $7,500
• Ridges & Rivers Book Festival – YR2, Ridges and Rivers Inc., New Event – $16,707
• Wisconsin Grilled Cheese Championship, Dodgeville Area Chamber of Commerce – $5,000
• Wisconsin Sand Sculpting Festival, Manitowoc Sunrise Rotary Foundation, Existing Event – $3,898.50

September Awards

• Dodge County Tourism, Dodge County – DM; Development Option – $39,550
• How Do You Winter, Visit Eau Claire – DM; Marketing Option – $25,000
• Oconto County, Who?, Oconto County EDC – DM; Development Option – $9,562.50
• Oneida County Research: DEAI – YR2, Let’s Minocqua – DM; Marketing Option – $25,000
• Rhinelander Area Destination Branding Campaign - YR 2, Rhinelander Area Chamber of Commerce – DM; Marketing Option – $39,500
• Vilas and Oneida Counties Snowmobile Travel Campaign, Let’s Minocqua – DM; Marketing Option – 25,000

August Awards

• Between the Bluffs Frothbite Fest, Explore La Crosse – Existing Event – $33,000
• Bockfest, City of West Bend – New Event – $15,000
• The Book Smugglers: Partisans, Poets and the Race to Save Jewish Treasures from the Nazis, Jewish Museum Milwaukee, OTOK - $15,000
• Christkindlmarket – YR2, On Boradway, Inc., New Event - $20,000
• Christkindlmarket Door County - YR2, Sister Bay Historical Society, New Event - $17,025
• Cultures and Communities Festival, Milwaukee Film, Existing Event - $39,550
• First Tracks Friday, Skiing Wisconsin Inc, Sales Promotion - $39,500
• Haunted Happenings, The Grand Oshkosh, Existing Event - $24,356.25
• Jack-O-Lantern Nights at Racine Zoo – YR2, Racine Zoological Society, New Event - $29,550
• Murals In Motion, Lake Geneva Business Improvement District, New Event - $10,000
• Snowy Traditions Start in Bayfield, Bayfield Chamber of Commerce and Visitor Bureau, Sales Promotion - $15,000
• 25 Million Stitches Exhibition, Wisconsin Museum of Quilts & Fiber Arts, OTOK - $15,000
• Waupun Ice Fest, Destination Lake Winnebago, New Event - $16,095
• World's Tallest Glass Tree, Mack Glass Community, Existing Event - $38,839.50

April Awards

• Trempealeau County Tourism Marketing Development, Trempealeau County, Destination Marketing – Development Option – $16, 964.46
• Spring 2025 Promoting Polk County Growth Market - YR2, Polk County Tourism Council, Inc., Destination Marketing – Marketing Option – $27,075.00
• Vilas County Demographic Traveler Research and Branding Project YR3, Vilas County Tourism & Publicity, Destination Marketing – Marketing Option – $17,250.00
• Visit Milwaukee Brand Relaunch, Visit Milwaukee, Destination Marketing – Marketing Option – $29,662.50
• Wisconsin Art Museums Destination Marketing - YR3, Paine Art Center & Gardens, Destination Marketing – Marketing Option – $30,000.00
• Blossom of Lights - YR2, Monk Botanical Gardens – Existing Event – $29,662.50
• Blues, Brews, and Barbecues, City of Marinette – Existing Event –  $10,125.00
• Elktoberfest – YR3, Elkhart Lake Tourism – New Event –  $5,090.25
• Happy Holidays at the Harbor, Port Washington Tourism Council, Inc. – Sales Promotion – $15,609.38
• MOWA: Ho-Chunk Black Ash Basketry Exhibition, Museum of Wisconsin Art – OTOK –  $21,187.50
• Ribfest 2024 - YR2, Walworth County Agricultural Society – Existing Event – $29,625.00
• Taste of Madison - YR2, Madison Festivals, Inc. – Existing Event – $14,831.25

Meetings Mean Business and Ready, Set, Go! Awards  

January Awards

• MMB - American Peony Society Convention, Beaver Dam Chamber of Commerce – $6,205.62
• MMB - IJA Festival, Discover Green Bay – $10,250
• RSG - 2024 American Cornhole Organization La Crosse Major, Explore La Crosse – $2,500
• RSG - American Pickleball Tour, Explore La Crosse – $3,064.78
• RSG - Bassmaster B.A.S.S. Nation Qualifier #3, Explore La Crosse – $10,000
• RSG - Intercollegiate Team and Singles Championships, Discover Green Bay – $5,300
• RSG - 2024 Official Strongman Games, Madison Area Sports Commission – $10,000
• RSG - Perfect Game Super 25, Perfect Game Wisconsin Elite, Perfect Game Wisconsin World Series, Visit Beloit – $7,454.03
• RSG - USA Cycling Para Cycling Road National Championships, Janesville Area Convention & Visitors Bureau – $4,902.50
• RSG - 2025 US All-Stars Volleyball Championships, Madison Area Sports Commission – $20,000
• RSG - 2024 U.S. Hickory Open, Visit Kenosha – $4,000
• RSG - 2024 USA Curling Junior National Championships, Visit Eau Claire – $3,000
• ​RSG - 2024 US Snowshoe Association National Championship, Visit Eau Claire – $1,500​

September Awards

• MMB - Connect Marketplace 2024, Visit Milwaukee – $30,000
• MMB - International Snowmobile Congress, Discover Green Bay – $10,000
• MMB - Thousand Lakes Region for the National Model Railroads, Visit Eau Claire – $3,153.00
• RSG - High School World Powerlifting Cup, Discover Green Bay – $5,000
• RSG - (2025) Oireachtas, Visit Milwaukee – $20,000
• RSG - US Masters Alpine National Championships, Wausau/Central Wisconsin CVB – Awarded: $30,00

April Awards

• MMB - National Tour Association Travel Exchange – Destination Madison – $10,000
• MMB - National Water Quality Monitoring Council’s Biennial National Monitoring Conference 2025 – Discover Green Bay - $5,000
• RSG - Bassmaster Opens Elite Qualifier (Opens EQ) – Explore La Crosse – $2,170.07
• RSG - 2025 US Women’s Disc Golf Championships 3 – Manitowoc Area Visitor & Convention Bureau – $5,000
• RSG - USA Powerlifting High School Nationals Championships – Fox Cities Visitor & Convention Bureau – $6,500
• RSG - YMCA National Gymnastics Championship & Invitational – Discover Green Bay – $5,000

Annual Grant Reports

Our grant programs have helped destinations across the state bring their ideas to life. Click on the reports below for a full listing of grant recipients for each fiscal year.

• FY2023 Grant Awards
• FY2022 Grant Awards
• FY2021 Grant Awards
• FY2020 Grant Awards
• 2020 Tourism Relief to Accelerate Vitality and Economic Lift (TRAVEL) Stimulus Grant Awards
• FY2019 Grant Awards
• FY2018 Grant Awards
• FY2017 Grant Awards
• FY2016 Grant Awards
• FY2015 Grant Awards
• FY2014 Grant Awards
• FY2013 Grant Awards
• FY2012 Grant Awards
• FY2011 Grant Awards