Wisconsin Department of Tourism

Original thinkers welcome

Are you in the Wisconsin tourism industry?  Then welcome to this Wisconsin Department of Tourism web site dedicated to people like you.  We like to say it's the "Home of original thinking."

Meet Some of Wisconsin's Originals

Our Mission

The Wisconsin Department of Tourism’s mission is to market the state as the Midwest’s premier travel destination for fun. By executing industry-leading marketing programs, providing reliable travel information and establishing strategic partnerships, we will play a significant role in delivering exceptional customer service and generating greater economic impact and jobs for Wisconsin.

Harness Research Insights

We dig up insights, not just data. You have full access to our research findings.

 

Marketing is Our Mission

Let us help you get visitors to your doorstep.

Of Special Note

The May issue of Travel Wisconsin News is now available.

See photos from recent JEM Grant presentations.

Now Available:  Economic Impact Report for 2012