LEADING WISCONSIN’S TRAVEL & TOURISM

Driving economic impact is one of the most measurable and impactful categories of work that can be done in state tourism.

At the Wisconsin Department of Tourism, we put work in place to develop statewide campaigns, support industry stakeholders and propel strategic growth as we leverage the things that are uniquely Wisconsin.

From grants to advertising co-ops, industry research to helpful training, the Department, its Office of Outdoor Recreation and the Travel Wisconsin brand offer collaborative opportunities to engage partners in shared goals and help industry leaders elevate tourism success into the future.

Let’s unite to uplift all of Wisconsin. Forward together.


Learn more about the Tourism Relief to Accelerate Vitality and Economic Lift (TRAVEL) Stimulus Grant Program and see the full list of recipients.

SHARING WISCONSIN'S STORY

Fall Adventure in Wisconsin

Up for a little fall adventure? Experience eye-popping color and make memories as you explore the wonders of Wisconsin.

Slow TV: Wisconsin’s Hidden Gems

Plan your roadmap to hidden gems in Wisconsin – from stunning natural wonders to impressive architecture.