LEADING WISCONSIN’S TRAVEL & TOURISM

Driving economic impact is one of the most measurable and impactful categories of work that can be done in state tourism.

At the Wisconsin Department of Tourism, we put work in place to develop statewide campaigns, support industry stakeholders and propel strategic growth as we leverage the things that are uniquely Wisconsin.

From grants to advertising co-ops, industry research to helpful training, the Department, its Office of Outdoor Recreation and the Travel Wisconsin brand offer collaborative opportunities to engage partners in shared goals and help industry leaders elevate tourism success into the future.

Let’s unite to uplift all of Wisconsin. Forward together.


American Rescue Plan Act of 2021 (ARPA) Grants

Governor Evers recently announced more than $140 million in grants for Wisconsin’s tourism and entertainment industries. If you are interested in receiving more information about the grants, including application, sign up here to receive alerts as more information is released in the coming weeks. 

SHARING WISCONSIN'S STORY

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