Wisconsin Department of Tourism

Original thinkers welcome

The Wisconsin Tourism industry is entrepreneur-central. Where no idea is too big or too out there. Sound like you? Then welcome in, this is the official Wisconsin Department of Tourism web site - home of original thinking.

Meet Some of Wisconsin's Originals

You create. We market.
And the state is a better place.

Like you, our mission is to inspire people to love the Wisconsin experience. You do it by creating experiences. We do it by nurturing and marketing them. The return-on-investment comes to $13 billion in traveler spending. To say nothing of contributing to quality of life and keeping other industries strong.

Now, how can we help you pursue your vision?

Wisconsin Governor’s Conference on Tourism

Join us March 14-16, 2010 in Milwaukee for this premier education and networking event.
Learn more and register now

PLUS…
Announcing the first Governor’s Tourism Awards, to be awarded at the Governor’s Dinner during the conference. Nomination deadline is February 5.
Make your submissions now

Of Special Note

Industry Listening Sessions:
The Department of Tourism will hold listening sessions with our industry partners in the Mississippi and St. Croix Rivers area on Wednesday, February 3 and Thursday, February 4.  Learn More

Hearing Notice:
A hearing on the administrative rules for the new Travel Information Center grants will be held on February 1 in Madison. Learn more