You create. We market. And the State is a better place.

The Wisconsin Department of Tourism’s mission is to market the state as the Midwest’s premier travel destination for fun. By executing industry-leading marketing programs, providing reliable travel information and establishing strategic partnerships, we will play a significant role in delivering exceptional customer service and generating greater economic impact and jobs for Wisconsin.

Jordy Nelson Dreams of Fall in Wisconsin

See Green Bay Packers wide receiver Jordy Nelson experience Wisconsin Fall Colors in our new Fall ad.


How do you define fun?

We asked a variety of Wisconsin destinations to tell us how they define fun. Check out what they each had to say about what their communities have to offer!

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