Wisconsin Department of Tourism

Original thinkers welcome

Are you in the Wisconsin tourism industry?  Then welcome to this Wisconsin Department of Tourism web site dedicated to people like you.  We like to say it's the "Home of original thinking."

Meet Some of Wisconsin's Originals

You create. We market.
And the state is a better place.

Like you, our mission is to market all 72 counties, motivating visitors to choose us over our competition. You do it by creating experiences. We do it by nurturing and marketing them. The return-on-investment comes to nearly $12.5 billion in traveler spending. To say nothing of contributing to quality of life and keeping other industries strong.

Now, how can we help you pursue your vision?

Harness Research Insights

We dig up insights, not just data. You have full access to our research findings.

 

Marketing is Our Mission

Let us help you get visitors to your doorstep.

Of Special Note

Tourism was up nearly 8% in 2011.  Find out more here.

The April issue of Travel Wisconsin News -- our newsletter for the tourism industry -- is now available.

Follow Stephanie on her travels delivering Tourism grants.