Driving economic impact is one of the most measurable and impactful categories of work that can be done in state tourism.

At the Wisconsin Department of Tourism, we put work in place to develop statewide campaigns, support industry stakeholders and propel strategic growth as we leverage the things that are uniquely Wisconsin.

From grants to advertising co-ops, industry research to helpful training, the Department, its Office of Outdoor Recreation and the Travel Wisconsin brand offer collaborative opportunities to engage partners in shared goals and help industry leaders elevate tourism success into the future.

Let’s unite to uplift all of Wisconsin. Forward together.

American Rescue Plan Act of 2021 (ARPA) Grants

Governor Evers recently announced more than $140 million in grants for Wisconsin’s tourism and entertainment industries. If you are interested in receiving more information about the grants, including application, sign up here to receive alerts as more information is released in the coming weeks. 


Summertime in Wisconsin is the Best Time

Summertime in Wisconsin is the best time. Discover unexpected ways to experience Summer in Wisconsin.

Fall in Wisconsin - The Most Spectacular Time of Year

Explore unique ways to experience fall and take in the amazing colors across the state.