Wisconsin Department of Tourism

Original thinkers welcome

The Wisconsin Tourism industry is entrepreneur-central. Where no idea is too big or too out there. Sound like you? Then welcome in, this is the official Wisconsin Department of Tourism web site - home of original thinking.

Meet Some of Wisconsin's Originals

You create. We market.
And the state is a better place.

Like you, our mission is to inspire people to love the Wisconsin experience. You do it by creating experiences. We do it by nurturing and marketing them. The return-on-investment comes to $13 billion in traveler spending. To say nothing of contributing to quality of life and keeping other industries strong.

Now, how can we help you pursue your vision?

Harness Research Insights

We dig up insights, not just data. You have full access to our research findings.

 

Of Special Note

See the August issue of the Tourism Business Journal.  And register now to have it delivered directly to your in box.

 

We want to highlight that the Department of Transportation is seeking proposals to stock literature at select rest areas. Contact information for questions about this RFP is available in the August Tourism Business Journal.