American Rescue Plan Act of 2021 (ARPA) Grants

Governor Evers recently announced more than $140 million in grants for Wisconsin’s tourism and entertainment industries. If you are interested in receiving more information about the grants, including application, sign up here to receive alerts as more information is released in the coming weeks. 

Looking for financial assistance and expert guidance to make your big idea the next big thing for your destination? Your wish is granted. See which of the four grant programs below might be a fit for you, then follow the steps at the bottom of the page to apply online. Grant application deadlines are to the right.

Did You Know: Wisconsin Tourism grants delivered a whopping $65 million in visitor spending in 2020.  A wise investment all around. See all of the Tourism grant recipients in this county by county report. 

Joint Effort Marketing (JEM) Grant Program

The Joint Effort Marketing Grant Program offers funding and guidance to make a promotion or event come to fruition. The grant reimburses Wisconsin non-profit organizations for qualified advertising costs.  There are five unique categories of JEM grant to fit an organization’s needs.

Learn more

Tourist Information Center (TIC) Grant Program

The Tourist Information Center (TIC) Grant Program is open to non-profit tourism organizations, municipalities or Native American tribes who operate a regional tourist information center.

Learn More

Ready, Set, Go! (RSG) Grant Program

The Ready, Set, Go! Grant Program assists destinations in securing competitive sporting events that require an upfront cash or financial commitment.

Learn more

Meetings Mean Business (MMB) Grant Program

The Meetings Mean Business (MMB) Grant Program helps potential Wisconsin destinations by providing financial assistance for facility costs or host destination expenses as they bid for regional and national meetings or conventions.

Learn More

Apply Online

The Wisconsin Department of Tourism now accepts all grants online with our electronic grant system. 

To apply for any grant, go to

If you haven’t used the system previously, please contact the Grant Coordinator to assist with setting up your organizational account.

Electronic Grant Program User Manual

For further questions or additional application call 608-261-6272 or email