Grants
Dream Big! Use Grants to Get You There.
Why You Should Apply
Drive Economic Impact
Create growth with new or expanded offerings.
Achieve New Possibilities
Fund promotions or events that wouldn't happen otherwise.
Stretch Your Dollars
Maximize your budget and inspire more visitor spending.
No Repayment Needed
Unlike loans, grant funds are yours to use.
Create a Domino Effect
Grant success fosters collaborations and attracts future support.
Measure & Demonstrate Success
Utilize grant reporting to track progress, gather data and showcase positive outcomes to stakeholders.
Explore Our Grant Programs
Joint Effort Marketing Program
The Joint Effort Marketing (JEM) grant program funds promotions or events. The JEM grant has different categories to fit different organizational needs.
JEM Programs & Deadlines
- New Events, Existing Events, One-Time/One-of-a-kind Events and Sales Promotions are due on February 1, April 1, August 1 and November 1.
- Destination Marketing Development and Destination Marketing are due on April 1 and September 1.
Meetings Mean Business Grants
The Meetings Mean Business (MMB) grant program assists destinations in securing regional and national meetings or conventions not regularly scheduled in Wisconsin. The MMB grant provides financial assistance for facility costs or host destination expenses.
Meetings Mean Business Deadlines
February 1
April 1
September 1
Ready, Set, Go! Grants
The Ready, Set, Go! (RSG) grant program assists destinations in securing competitive sporting events that are not regularly held in Wisconsin and require an upfront financial commitment.
Ready, Set, Go! Deadlines
Tourist Information Center Grants
The Tourist Information Center (TIC) grant program provides financial assistance to nonprofit tourism organizations, municipalities or Native American tribes operating a regional tourist information center.
Tourist Information Center Deadlines
Previous Grant Winners
How To Use The Grant Portal
Questions about Grants?
Need guidance on how to structure your grant? New to the system and need help setting up your organizational account? Questions about the application process? No problem. Contact our Grants Manager for help.