About the Team

About Us

Wisconsin’s smallest cabinet level agency makes a tremendous impact. At ½ percent of the state budget and ½ percent of the state workforce, the Department of Tourism markets Wisconsin as one of America’s premier travel destinations under the brand name Travel Wisconsin, supporting an industry that makes up more than 7% of the state’s gross domestic product.

The team at Travel Wisconsin is honored to be joined by the Wisconsin Council on Tourism, our committee members and our industry partners to maintain tourism’s ranking as a top Wisconsin industry.