About Us
The mission of the Wisconsin Department of Tourism is to inspire travelers to visit Wisconsin. As Wisconsin’s smallest cabinet-level state agency, in terms of budget and staff, the Department plays a significant role in generating greater economic impact for Wisconsin through tourism.
The Department of Tourism markets Wisconsin as a premier travel destination under the Travel Wisconsin brand. We are also home to the Wisconsin Office of Outdoor Recreation, Meet in Wisconsin, Sports Wisconsin, Film Wisconsin and the Wisconsin Arts Board. Together, we uplift a robust tourism economy that enriches the lives of every Wisconsinite.
Wisconsin Arts Board
Office of Outdoor Recreation
Office of Group Travel
Wisconsin’s Tourism Industry
The tourism product we promote is cultivated by a dedicated hospitality industry that is second to none. Together, we recognize the power of tourism to sustain livelihoods and local businesses, uplift communities and drive economic impact. In each destination, there is a story of a tourism professional going the extra mile to welcome our guests. Check out the videos below to see a few of these stories.
Wisconsin's Tourism Industry: St. James Social
Wisconsin's Tourism Industry: Wegmueller Farms, Wisconsin Canoe Company and House of Embers