Leading Wisconsin's
Travel & Tourism industry

Driving economic impact is one of the most measurable and impactful outcomes of state tourism. At the Wisconsin Department of Tourism, we develop statewide campaigns, engage with industry stakeholders and propel strategic growth by leveraging the things that are uniquely Wisconsin. 

We offer Wisconsin’s tourism industry a variety of promotional opportunities from grants to promotional Co-ops, business listings and the Wisconsin Governor’s Conference on Tourism. These collaborative opportunities to engage partners throughout the state in shared goals and help industry leaders elevate tourism’s success.