Stand out to the decision-makers of the Wisconsin tourism industry by sponsoring and exhibiting at the 2026 Wisconsin Governor’s Conference on Tourism (WIGCOT). 

Each year, approximately 700 tourism professionals attend WIGCOT, representing hundreds of prospective clients. The conference attracts attendees from destination marketing organizations, chambers of commerce, hospitality businesses, tourism attractions, large-scale events, professional associations and more, each bringing unique needs for vendors, services and goods, and partnerships. WIGCOT is the only time of year where you can connect with all these leaders in one space, offering a great opportunity to develop business leads and nourish existing relationships. View the 2025 WIGCOT sponsor recap here.  

There are two main opportunities to engage with conference attendees: 

Sponsors: Boost the visibility of your organization or business by becoming a sponsor. Sponsorship connects your brand with the WIGCOT audience for heightened exposure and awareness. Sponsorship levels are available for a range of budgets. Each level offers unique benefits for your organization or business to maximize your presence at WIGCOT. All sponsorship levels include an exhibitor booth. 

Marketplace Exhibitors: Connect face-to-face with prospective clients by becoming an exhibitor. Exhibitors receive a booth at the Marketplace, where you connect directly with conference attendees for networking and client development. Secure your spot at the Marketplace before availability runs out.  

Sponsorship opportunities are now closed for 2026. Thank you for your support.