Registration
Registration for the 2026 Wisconsin Governor’s Conference on Tourism is now open!
Rates
Early-Bird Full Conference - $350 before January 11 at 11:59 p.m. (full conference registration increases to $390 after the early-bird deadline)
Early-Bird One-Day (Monday or Tuesday) - $200 before January 11 at 11:59 p.m. (one-day conference registration increases to $225 after the early-bird deadline)
Student Full Conference - $250
Student One-Day (Monday or Tuesday) - $125
Tuesday Awards Dinner Only (conference programming not included) - $100
The Awards Dinner is included in the full conference and one-day Tuesday registration fee. Select "Tuesday Awards Dinner Only" if you will ONLY be attending the dinner and not participating in any other conference programming or activities.
Media: The Wisconsin Governor’s Conference on Tourism is the largest annual gathering of Wisconsin’s tourism industry and generates great travel inspiration story ideas. Members of the travel media may apply for complimentary registration. Travel media must apply by noon on February 20, 2026. Contact Logan Wroge (lwroge@travelwiscosnin.com) to inquire about applying. General media attendance is limited to invited events or with a paid conference registration.