Research

Data is a core pillar through which Travel Wisconsin builds its approach to marketing the state as a premier travel destination. We analyze data from local, national and international sources to help inform decisions.

Wisconsin Tourism’s Economic Impact

Tourism is a vital part of Wisconsin’s economy, generating significant economic impact. Each year the Wisconsin Department of Tourism works with Tourism Economics to deliver a detailed look at the economic benefits tourism provides across the state.   

Sports Economic Impact

Discover the significant economic impact of sports travel in Wisconsin from Tourism Economics. This report includes travelers who attended a tournament, race or other event as a participant or a spectator. Sports tourism includes adult and youth amateur events and collegiate tournaments. It excludes tourism for professional sports and regular season collegiate games.

Motorcoach Economic Impact

Learn about the significant impact of group motorcoach travel in Wisconsin. Travel Wisconsin partners with Tourism Economics to assess the economic impact of motorcoach travel, including the sector's contributions to labor income, jobs and tax revenue.

Meetings & Conventions Economic Impact

Discover the substantial impact of meetings and conventions in Wisconsin. Travel Wisconsin collaborates with Tourism Economics to evaluate the economic effects of these events, focusing on their contributions to labor income, employment and tax revenue.