Research

Data is a core pillar through which Travel Wisconsin builds its approach to marketing the state as a premier travel destination. We analyze data from local, national and international sources to help inform decisions.

Wisconsin Tourism’s Economic Impact

Tourism is a vital part of Wisconsin’s economy, generating significant economic impact. Each year the Wisconsin Department of Tourism works with Tourism Economics to deliver a detailed look at the economic benefits tourism provides across the state.   

Sports Economic Impact

Sports travel brings significant economic impact to Wisconsin. This report from Tourism Economics examines the impact of travelers who attended a tournament, race or other event as a participant or a spectator. Sports tourism includes adult and youth amateur events and collegiate tournaments. It excludes tourism for professional sports and regular-season collegiate games.

Motorcoach Economic Impact

Learn about the impact of group motorcoach travel in Wisconsin. Travel Wisconsin partners with Tourism Economics to assess this sector of the tourism industry, including the Motorcoach's contributions to labor income, jobs and tax revenue.

Meetings & Conventions Economic Impact

Discover the substantial impact of meetings and conventions in Wisconsin. Travel Wisconsin collaborates with Tourism Economics to evaluate the economic contributions of these events.