Industry Toolkit
Road Trip to Wonder
Road Trip to Wonder, an extension to our Wonders of Wisconsin campaign, offers a unique opportunity to disperse visitation around the state, enabling a wider range of communities and tourism partners to benefit from increased awareness and economic activity. Our approach to inspiring travelers goes beyond advertising; it’s about fostering a deep connection with Wisconsin. We invite travelers to envision themselves and their families experiencing the wonders of our state, igniting their imaginations and prompting them to craft their own itineraries.
These road trips are about travelers experiencing Wisconsin their way. No rigid schedules, just wide-open roads, and the freedom to choose the stops that light up their family. At its core, Road Trip to Wonder is about helping travelers discover one more stop, one more experience, one more overnight and one more memory in Wisconsin.
The Bucket List Summer Road Trip
Campaign Details
Road Trip to Wonder will reach high-performing audiences across Chicago, Minneapolis, Milwaukee and Madison through social media. Each market will feature dedicated creative, highlighting a curated road trip experience aligned to that audience’s proximity and travel behavior.
Industry Resources
Wonders of Wisconsin serve as anchor itinerary stops across the state, and the Road Trip to Wonder framework provides a way for all destinations to become part of the journey. This toolkit is designed to help all destinations and industry partners amplify the Road Trip to Wonder messaging and inspire visitors to have one more meal, enjoy one more activity, stay one more night and create many more memories in Wisconsin.
