Events Campaign

In Wisconsin, we love events. Across all seasons, Wisconsin travelers make some of their best memories with friends and family at events, fairs and festivals throughout the state — from the Great Lakes shores to the Mississippi to the Northwoods and everywhere in between. Through our Events Campaign, we’re excited to showcase all the craft cuisine, live music, spirited competition and more that Wisconsin has to offer. 

We're promoting Wisconsin events, fairs and festivals in big, bold ways — let’s take a look:

Events Directory

A one-stop-shop for discovering Wisconsin’s events and festivals, the events directory on TravelWisconsin.com keeps event information organized, user-friendly and easily searchable. Find it here.

Radio

Utilized on both radio and streaming platforms, our 30-second and 15-second audio spots immerse listeners in iconic events in Wisconsin. The spot ends with an invitation to rediscover and celebrate our state’s events, fairs and festivals. 

Paid Search

Google and other search engines are often the first places people go for event information. And we want Wisconsin events up at the top of those search results. The paid search component of this campaign makes sure we meet users where they’re at — searching on search engines. 

Native Ads

Native ads are designed to match the look and feel of the platform where they are displayed. Our native ads across Google and Microsoft platforms allow us to place Travel Wisconsin event content in spaces where our target audience is already spending time online.

Event listings

People use our website to plan their Wisconsin adventures with friends and family — including discovering events, fairs and festivals. Displayed in the Event Directory and throughout content on TravelWisconsin.com, event listings are an easy (and free) way to advertise your own events. 

events Widget

Highlight a customized, live feed of events from TravelWisconsin.com on your own website with the Events Widget.

It’s easy to create an Events Widget for your own website, customized by location (region, county and city) and event category (fairs & festivals, performing arts, sports and many more). Just work through the steps in the Events Widget creation tool — it’ll give you the customized widget’s embed code as well as some instructions. Work with your own web team to display it proudly on your site, helping more eventgoers discover events in Wisconsin!