Here’s to those Who Wisconsin
Seasonal Marketing Plan
Wisconsin
Here’s to being awed by autumn in Wisconsin. To exploring breathtaking beauty and enjoying classic fall festivities with family and friends. To adventures on the water and above towering tree lines lit up with brilliant color. Here’s to fall flavors that taste even better when shared — and to magical moments designed for all.
The fall flight of the "Here's to Those Who Wisconsin" campaign highlights all that a Wisconsin fall has to offer and aligns with Travel Wisconsin’s strategic brand positioning, inspiring travelers to make magical memories together through unforgettable autumn experiences they can only get here. The campaign’s creative features a wide range of activities, inviting travelers along to share one-of-a-kind fall adventures and quality time with the people who matter most.
TV Spots & Video Extentions
Airing on connected TV and other channels across the Midwest, our 30-second TV spot and 15-second video extensions immerse viewers in real, unforgettable travel moments. Take a look!
Here's to Chasing Fall in Wisconsin
Here's to Chasing Fall in Wisconsin
Play VideoHere’s to Traveling by Fork in Wisconsin
Play VideoHere’s to Trading Skylines for Tree Lines
Play VideoHere's to Awe-Inspiring Views
Play VideoAudio Ads
Leveraging broadcast, music and podcast streaming platforms, our 30-second and 15-second audio spots immerse listeners into an array of uniquely Wisconsin experiences shared with the people they love.
Here's to Trekking Through a Kaleidoscope of Fall Color
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Here's to Trading Skylines for Tree Lines in Wisconsin
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Here's to a Wave of New Fall Adventures
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Here's to Riding the Wave of New Fall Adventures
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Here's To Trading Skylines for Tree Lines (:15)
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SOCIAL
Captivating ads across multiple social platforms showcase memorable fun in Wisconsin. We leverage 15-second videos to engage viewers, drive web traffic and inspire travel.
Brand :30 Social Mockup
Food:15 Social Mockup Story
Find Golden Moments All Around
Here's to Trading Skylines for Treelines
Digital Display Ads
Our animated digital banner ad units inspire travelers to experience memorable momentsin Wisconsin. We’re utilizing multiple versions of copy and imagery to target relevant audiences with key topic areas. And by carefully matching the look and feel of other assets, these ads create a cohesive, intuitive experience for users.
Out-of-Home
We’re placing these eye-catching billboards across the Midwest this season to inspire a wide variety of travelers. Each billboard location was strategically selected based on geolocation data that shows what neighborhoods our visitors are coming from.
Here's To Putting the Awe in Autumn
Here's To Golden Moments
Here's To Trading Skylines For Tree Lines
Premium Out of Home
On the first day of fall, September 22, we will run a roadblock placement in Chicago, Minneapolis and Milwaukee. These boards will be live for 15 minutes at the same time during the morning commute and again for 15 minutes during the afternoon commute.
Friends overlooking the water at Eagle Tower
Fall Color Report
Wisconsin’s award-winning Fall Color Report is one of the most visited pages on TravelWisconsin.com. Why? Because it’s engaging, interactive and extremely useful. Since it’s a great resource for all fall color travelers, we’re sharing it in big ways across many channels — from social ads to email campaigns and more.
Fall Color Report Widget
Powered by the Fall Color Report, the Fall Color Report widget allows you to showcase up-to-date fall color conditions in Wisconsin.
It’s easy to create one for your own website, and it’s customizable by county, multiple counties or the entire state. Just work through the steps in the Fall Color Report Widget creation tool — it’ll give you the customized widget’s embed code as well as some instructions. Work with your own web team to display it on your site, helping more travelers discover fall color while driving economic impact in Wisconsin!
