• TravelWisconsin.com
  • Wisconsin Arts Board
  • Meet In Wisconsin
  • Sports Wisconsin
  • Office of Outdoor Recreation
  • TravelWisconsin.com
  • Wisconsin Arts Board
  • Meet In Wisconsin
  • Sports Wisconsin
  • Office of Outdoor Recreation

Here’s to those Who Wisconsin

Seasonal Marketing Plan

Here's to Those Who

Wisconsin

Here’s to a wonder-filled summer in Wisconsin. To diving headfirst into a freshwater playground—from our Great Lakes shorelines to the Northwoods lake country and stunning Mississippi River bluffs. Here’s to feasting with friends on tasty dishes from 5-star restaurants and finding your new favorite food trucks. And to soaking up the sun together at iconic festivals throughout the state. Here’s to exploring a welcoming destination where you can be you.  

The summer flight of the "Here's to Those Who Wisconsin" campaign highlights all that a Wisconsin summer has to offer and aligns with Travel Wisconsin’s strategic brand positioning, inspiring travelers to make magical memories together through unforgettable experiences they can only get in Wisconsin. The campaign’s creative features a wide range of travelers and invites us along to share one-of-a-kind summer adventures and quality time with the people who matter most. 

TV Spots & Video Extentions

Airing on connected TV and other channels across the Midwest, our 30-second TV spot and 15-second video extensions immerse viewers in real, unforgettable travel moments. Take a look!

Here’s To Summer Vacations in Wisconsin

Here’s To Summer Vacations in Wisconsin

Here's to Another Wonder-Filled Summer in Wisconsin

Here's to Supper Clubbing in Wisconsin

Here's to Trading Skylines for Endless Wisconsin Shorelines

Here’s to Time Out on the Water

Here's to Whoever Coined the Phrase 'You Only Live Once'
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Audio Ads

Leveraging broadcast, music and podcast streaming platforms, our 30-second and 15-second audio spots immerse listeners into an array of uniquely Wisconsin experiences shared with the people they love.

Here's to sweet summer days together with friends and family

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Here's to experiencing it all this summer

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Here's to time out on the water

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Here's to traveling by fork

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Here's to trading skylines for endless Wisconsin shorelines

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SOCIAL

Captivating ads across multiple social platforms showcase memorable fun in Wisconsin. We leverage 15-second videos to engage viewers, drive web traffic and inspire travel.

Here's to Sweet Summer Days

Here's to Another Wonder-Filled Summer in Wisconsin

Here's to Supper Clubbing in Wisconsin

Here's to Trading Skylines for Treelines

Here's to time on the water

Here's to time with friends

Digital Display Ads

Our animated digital banners and high-impact mobile ad units inspire travelers to experience Wisconsin. We’re utilizing multiple versions of copy and imagery to target relevant audiences with key topic areas. And by carefully matching the look and feel of other assets, these ads create a cohesive, intuitive experience for users.
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Out-of-Home

We’re placing these eye-catching billboards across the Midwest this season to inspire a wide variety of travelers. Each billboard location was strategically selected based on geolocation data that shows what neighborhoods our visitors are coming from.

Here's to Trading Skylines for Shorelines

Here's to smile after magnificent smile

Here's to Festies with Besties

Here's to sweet summer days

Wisconsin Trail Report

The Wisconsin Trail Report is a comprehensive tool that brings together hiking & biking trail networks from across the state. By visiting this page, outdoor enthusiasts can discover new places to hike or bike and check conditions before heading out on their fresh-air adventures.  


Wisconsin Trail Report Widget

The Wisconsin Trail Report Widget is powered by the Wisconsin Trail Report and allows you to showcase real-time hiking and biking trail network conditions across Wisconsin.  

It’s easy to create one for your own website, and it’s customizable by county, multiple counties or the entire state. Just go through the steps in the Wisconsin Trail Report widget creation tool — it’ll give you the customized widget’s embed code as well as some instructions. Work with your own web team to display it proudly on your site, helping more travelers plan and experience an extraordinary summer season in Wisconsin.