Here’s to those Who Wisconsin
Seasonal Marketing Plan
Wisconsin
Our Here’s to Those Who Wisconsin winter campaign highlights all that a Wisconsin winter has to offer and aligns with Travel Wisconsin’s strategic brand positioning, inspiring travelers to make magical memories together through unforgettable experiences special to our state. The campaign’s creative invites travelers along to share exciting snowy adventures and quality time with friends and family, guided by the below creative strategy:
Here’s to a Wisconsin winter you will always remember. Whether skiing down slopes, snowshoeing along trails or cruising on snowmobiles, our state has all the best ways to play in the snow with your favorite people. Here’s to dining in your very own snow globe, celebrating the season’s lively festivals, exploring vibrant downtowns and small towns that sparkle under fresh snow.
TV Spots & Video Extentions
Airing on connected TV and other channels across the Midwest, our 30-second TV spot and 15-second video extensions immerse viewers in real, unforgettable travel moments. Take a look!
Here's to a Wisconsin winter you will always remember
Here's to a Wisconsin winter you will always remember
Play VideoHere's to Wisconsin snow days
Play VideoHere's to experiencing a Wisconsin winter in your very own snow globe
Play VideoHere's to short lift lines and long laugh lines on Wisconsin's slopes
Play VideoHere's to a Wisconsin craft food scene that will make your heart sing
Play VideoAudio Ads
Leveraging broadcast, music and podcast streaming platforms, our 30-second and 15-second audio spots immerse listeners into an array of uniquely Wisconsin experiences shared with the people they love.
Here's to a Wisconsin winter you will always remember
30-second brand audio ad
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SOCIAL
Captivating ads across multiple social platforms showcase memorable fun in Wisconsin. We leverage 15-second videos to engage viewers, drive web traffic and inspire travel.
:15 Downhill Ski/Snowboard Snapchat Ad
:15 Food & Drink Snapchat Ad
:30 Brand Facebook Ad
Digital Display Ads
Our animated digital banners and high-impact mobile ad units inspire travelers to experience Wisconsin. We’re utilizing multiple versions of copy and imagery to target relevant audiences with key topic areas. And by carefully matching the look and feel of other assets, these ads create a cohesive, intuitive experience for users.
Out-of-Home
We’re placing these eye-catching billboards across the Midwest this season to inspire a wide variety of travelers. Each billboard location was strategically selected based on geolocation data that shows what neighborhoods our visitors are coming from.
Here's to Chillin' with Friends
Here's to Taking Winter Fun Indoors
Here's to Winter Wonderlands
Wisconsin Snow Report
The Wisconsin Snow Report is multiple reports in one, so travelers can easily plan ahead for all types of winter fun. We’re sharing this resource across many channels this season, including email, SMS, social ads and more.
Wisconsin Snow Report Widget
Powered by the Wisconsin Snow Report, the Wisconsin Snow Report widget allows you to showcase up-to-date snow and trail conditions across Wisconsin.
It’s easy to create one for your own website, and it’s customizable by county, multiple counties or the entire state. Just go through the steps in the Wisconsin Snow Report widget creation tool — it’ll give you the customized widget’s embed code and some instructions. Work with your own web team to display it proudly on your site, helping more travelers plan and experience an extraordinary winter in Wisconsin.
This year, we are making it even easier to make the most of the snowy season with a QR code that visitors can scan with their mobile phone to access the Wisconsin Snow Report and see real-time trail conditions in Wisconsin. You can download and print the 8.5x11-inch sign to hang in your business to encourage people to get out and enjoy the wintry weather while it lasts! Download the sign.