• TravelWisconsin.com
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  • TravelWisconsin.com
  • Wisconsin Arts Board
  • Meet In Wisconsin
  • Sports Wisconsin
  • Office of Outdoor Recreation

Wisconsin Governor’s Conference on Tourism


WIGCOT 2027


SAVE THE DATE: March 14-16, 2027

Fox Cities Exhibition Center
355 West Lawrence Street
Appleton, WI 54911

Book Lodging in Fox Cities

Know Before You Go

Agenda

Registration

Lodging

Governor's Tourism Awards

Sponsors & Marketplace Exhibitors

What is WIGCOT?

The Wisconsin Governor’s Conference on Tourism (WIGCOT) is one of the nation’s leading state tourism conferences, pairing education and networking to uplift Wisconsin’s powerful tourism industry. This renowned annual conference brings together destination marketing organizations, tourism attractions and vendors to put Wisconsin’s tourism industry on the cutting edge of research, trends and tools. Each year, we also celebrate the Governor's Tourism Award winners and nominees.  

Whether you want to up your marketing or public relations game, advance your work in welcoming all or promoting outdoor recreation, motivate your team, secure more grants or leverage the value of Travel Wisconsin, WIGCOT provides boundless opportunities for you to become an even more effective tourism leader. 


Photos

So many memories were made during the 2026 conference, and we love sharing them with you. Please find photos below. The password is "WIGCOT2026" and downloading photos is free. A huge thank you to James Netz Photography for being our photographer.

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2026 WIGCOT

SPONSORS & Exhibitors

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