• TravelWisconsin.com
  • Wisconsin Arts Board
  • Meet In Wisconsin
  • Sports Wisconsin
  • Office of Outdoor Recreation
  • TravelWisconsin.com
  • Wisconsin Arts Board
  • Meet In Wisconsin
  • Sports Wisconsin
  • Office of Outdoor Recreation

Grant Awards - Fiscal Year 2026

Joint Effort Marketing

April Awards

  • Trempealeau County Brand Development Project - YR2, Trempealeau County, Destination Marketing – $39,550
  • Wisconsin Children's Museums - Destinations for Families Collaboration - YR2, Building for Kids, Inc., Destination Marketing – $39,500
  • Christmas at the Pabst Mansion, Pabst Mansion, Existing Event – $22,500
  • Christmas in Paoli: A Month of Holiday Magic!, Paoli Merchants Association, New Event – $39,500
  • Dairyland Balloon Jubilee - YR2, We Love Ballooning Incorporated, New Event – $38,500
  • In/Between Festival, Racine Art Museum, New Event – $28,125
  • Keys to Kenosha, Visit Kenosha, New Event – $14,500
  • LaCrosseAF - Adventure Festival - YR2, LaCrosseAF - Adventure Festival, New Event – $26,000
  • Milwaukee Art Escape, Sculpture Milwaukee Inc., Sales Promotion – $27,700
  • Sheboygan Film Festival, Belladonna Film Project, INC, Existing Event – $21,850
  • Snowvana, Engage Franklin, Existing Event – $36,861
  • Wisconsin Art Destinations: Visit 3 = Get a T! – YR2, Paine Art Center & Gardens, Sales Promotion – $39,550

February Awards

  • APT Wellness Weekend, American Players Theater, New Event – $39,550
  • Chicago Collects: Jewelry in Perspective, One-Time/One-of-A-Kind – $13,000
  • Eau Claire Fall Festival – YR2 – Visit Eau Claire, Existing Event – $3,750
  • Guadalupe Maravilla with Emery Blagdon: The star exploding in the body, John Michael Kohler Arts Center, One-Time/One-of-A-Kind – $28,250
  • Harry Whitehorse International Wood Sculpture Festival - YR2, Harry Whitehorse International Wood Sculpture Festival, Inc., New Event – $39,550
  • Harvest Fest, Oconto Area Chamber of Commerce, Existing Event – $4,800
  • Jurassic Journey, Waukesha County Historical Society & Museum, New Event – $32,225
  • Milwaukee Lakefront Marathon, Badgerland Striders, Existing Event – $39,350
  • MOWA: American Landscape: Shifting Perspectives Exhibition, Museum of Wisconsin Art, One-Time/One-of-A-Kind – $27,414
  • Phillips on Tap, Phillips Area Chamber of Commerce, Existing Event – $27,750
  • Small Town, Big Festival: The Budweiser Dairyland Super National Truck and Tractor Pull, Greater Tomah Area Chamber of Commerce CVB, Existing Event – $19,650
  • Sun Prairie Mural Fest – YR2, Sun Prairie Chamber of Commerce, New Event – $17,437

November Awards

  • The Balloon Adventure – YR3, Santa Cause, Inc., New Event – $18,763
  • Door County Plein Air Festival – YR2, Peninsula School of Art, Existing Event – $39,550 
  • Pistons & Props, Janesville Area Convention & Visitors Bureau – $20,000
  • Summer Jam 2026 – YR2, Visit Eau Claire, New Event – $39,550
  • Waterfowl Hunters Expo – YR2, Wisconsin Waterfowl Association, Existing Event - $39,250


September Awards

  • Dodge County Brand Development Project - YR3, Dodge County, DM-Marketing – $25,350
  • How Do You Winter – YR3 – Visit Eau Claire, DM-Marketing – $20,000
  • It's In Our Nature - Winter Outdoor Rec Campaign, Explore La Crosse, DM-Marketing – $28,800
  • Ride Wisconsin Gravel, Greater Wausau Prosperity Partnership LTD, DM-Marketing – $39,550
  • Snowmobile Northwoods - YR3, Greater Minocqua Area Visitors Bureau, Inc., DM-Marketing – $16,650
  • Two National Trails. One Basecamp. – YR2, Visit Wausau, DM-Marketing – $39,500
     

August Awards

  • Blues, Bres & BBQs – YR2, City of Marinette, Existing Event – $10,000
  • Dark Sky, Star Bright, Bayfield Area Chamber of Commerce and Visitor Bureau, New Event – $29,625
  • Let’s Ride Powersports Expo, Natl OHV Insurance and Services, Existing Event – $20,000
  • MOWA: Frank Lloyd Wright Exhibition, Museum of Wisconsin Art, OTOK – $28,250
  • Murals in Menomonie, featuring the Walldogs, Greater Menomonie Area Chamber of Commerce, OTOK – $28,240
  • Play. A Play. And a Stay., Children’s Theatre of Madison, Sales Promotion – $20,000


Meetings Mean Business


April Awards

  • AOS 2027 Annual Meeting, Destination Madison – $10,000
  • 2026 IAEE’s Expo! Expo!, Visit Milwaukee – $30,000
  • Midwest Tandem Rally 2027, Visit Wausau – $4,900

February Awards

  • ACS 2027 Annual Conference, Destination Madison – $20,000
  • ICPC 2028 Annual Training, Discover Green Bay – $10,000
  • 2026 Sangerfest, Explore La Crosse – $4,500

September Awards

  • Midwest Travel Journalist Association – 2026, Visit Eau Claire – $7,500
  • SAFETECH 2026 Annual Convention, Waukesha Pewaukee Convention & Visitors Bureau – $3,375
  • The Society of American Magicians Convention, Fox Cities Convention & Visitors Bureau – $20,000


Ready, Set, Go!


April Awards

  • American Jump Rope National Championship, Visit Eau Claire – $11,932
  • 2026 USA Table Tennis Midwest Championships, Visit Beloit – $1,890
  • 2027 Bassmaster Junior & High School Series Championships, Explore La Crosse – $25,000
  • 2028 United States Gaelic Athletic Association Finals, Destination Madison – $15,000

February Award

  • 2026 DockDogs World Championship, Destination Madison – $15,000

September Awards

  • 2026 Four Fangs National Youth Soccer Tournament, Fox Cities Convention & Visitors Bureau – Award: $7,500
  • 2026 U.S. Olympic Team Trials Speedskating, Visit Milwaukee – Award: $15,000


Tourist Information Center


January Awards

  • Algoma, Algoma Area Chamber of Commerce – $1,500
  • Ashland, Friends of the Center Alliance – $1,940
  • Beloit, Visit Beloit – $7,500
  • Door County, Destination Door County – $4,000
  • Florence, Wild Rivers Interpretive Center – $4,000
  • Green Bay, Discover Green Bay – $7,500
  • Kenosha, Visit Kenosha – $7,500
  • La Crosse, Explore La Crosse – $7,500
  • Madline Island, Madeline Island Chamber of Commerce – $2,000
  • Milwaukee, Visit Milwaukee – $2,060
  • Minocqua, Greater Minocqua Area Visitors Bureau, Inc. – $5,000
  • Platteville, Platteville Chamber of Commerce – $4,000
  • Prairie du Chien, Prairie du Chien Chamber of Commerce – $7,500
  • St Croix Falls, Polk County Tourism – $7,500
  • Stevens Point, Stevens Point Area Convention & Visitors Bureau – $3,000
  • Wisconsin Dells, Wisconsin Dells Visitor and Convention Bureau  – $7,500

July Awards

  • Algoma, Algoma Area Chamber of Commerce – $1,763
  • Ashland, Friends of the Center Alliance – $3,237
  • Beloit, Visit Beloit – $7,500
  • Door County, Destination Door County – $6,500
  • Kenosha, Visit Kenosha – $7,500
  • La Crosse, Explore La Crosse – $7,500
  • Marinette, City of Marinette – $6,500
  • Milwaukee, Visit Milwaukee – $2,000
  • Minocqua, Greater Minocqua Area Visitors Bureau, Inc. – $2,000
  • Platteville, Platteville Chamber of Commerce – $7,000
  • Prairie du Chien, Prairie du Chien Chamber of Commerce – $7,500
  • St Croix Falls, Polk County Tourism – $7,000
  • Stevens Point, Stevens Point Area Convention & Visitors Bureau – $6,500
  • Wisconsin Dells, Wisconsin Dells Visitor and Convention Bureau  – $7,500


Annual Grant Reports

Our grant programs have helped destinations across the state bring their ideas to life. Click on the reports below for a full listing of grant recipients for each fiscal year.

Joint Effort Marketing (JEM) Grant Program

Ready, Set, Go! (RSG) Grant Program

Meetings Mean Business! (MMB) Grant Program

Tourist Information Center (TIC) Grant Program