Grant Awards - Fiscal Year 2027

Joint Effort Marketing

September Awards:

  • Grant County Destination Marketing Development — Year 1 JEM, Grant County Tourism Department, Destination Marketing – Development option – $39,550
  • Minocqua Area Bicycling Destination Marketing Research, Greater Minocqua Area Visitors Bureau, Inc., Destination Marketing – Development option – $39,550
  • Wisconsin Great River Road: Marketing the Experience — Year 2, Wisconsin Mississippi River Parkway Commission, Destination Marketing – Marketing option – $39,550

August Awards: 

  • Accidentally Wes Anderson: Adventures in Wisconsin, Racine Art Museum, One-Time/One-of-A-Kind – $28,250
  • Christmas in Downtown Baraboo, Downtown Baraboo Inc., Existing Event – $39,550
  • Dark Sky, Star Bright (year two), Bayfield Area Chamber of Commerce and Visitor Bureau, New Event – $19,775
  • Frostlights, Yerkes Observatory, New Event – $39,413
  • Room with a Brew, Visit Milwaukee, Sales Promotion – $34,000
  • Thomas Dambo: Sunny Sunfinger at MMoCA, Madison Museum of Contemporary Art, One-Time/One-of-A-Kind – $28,250
  • Wauwatosa Winter Wondermaze, Discover Wauwatosa, New Event – $39,548


Meetings Mean Business

September Awards:

  • Council of American Maritime Museums (CAMM), Destination Sturgeon Bay – $5,000
  • Habitat for Humanity Midwest Regional Conference, Explore La Crosse – $4,500
  • National PAS Conference, Discover Green Bay – $10,000
  • Playeasy Innovators Summit, Visit Eau Claire – $12,000


Ready, Set, Go!

September Awards:

  • Adidas Jr. 3SSB Midwest Regional Basketball Tournament (2027), Fox Cities Convention & Visitors Bureau – $8,500
  • NAIGC Nationals 2028, Visit Milwaukee – $10,000
  • Next Level Nationals 7on7 Tournament, Visit Eau Claire – $4,800
  • NXTPRO Basketball Tournament Series, Visit Eau Claire – $3,300
  • Unrivaled Flag, Visit Eau Claire – $2,400
  • US National Championships, Cable Area Chamber of Commerce – $30,000
  • US Youth Soccer Great Lakes Presidents Cup National Qualifier (2027), Fox Cities Convention & Visitors Bureau – $9,000


Tourist Information Center

July Awards:

  • Algoma, Algoma Area Chamber of Commerce – $3,500
  • Ashland, Friends of the Center Alliance – $1,948
  • Beloit, Visit Beloit – $7,500
  • Boulder Junction, Boulder Junction Chamber of Commerce – $3,500
  • Door County, Destination Door County – $7,500
  • Florence, Wild Rivers Interpretive Center – $3,500
  • La Crosse, Explore La Crosse – $7,500
  • Marinette, City of Marinette – $3,500
  • Minocqua, Greater Minocqua Area Visitors Bureau, Inc. – $6,052
  • Mount Horeb, Mount Horeb Area Chamber of Commerce – $3,500
  • Platteville, Platteville Chamber of Commerce – $3,500
  • Prairie du Chien, Prairie du Chien Chamber of Commerce – $7,500
  • St Croix Falls, Polk County Tourism – $7,500
  • Stevens Point, Stevens Point Area Convention & Visitors Bureau – $6,000
  • Wisconsin Dells, Wisconsin Dells Visitor and Convention Bureau  – $7,500


Annual Grant Reports

Our grant programs have helped destinations across the state bring their ideas to life. Click on the reports below for a full listing of grant recipients for each fiscal year.

Joint Effort Marketing (JEM) Grant Program

Ready, Set, Go! (RSG) Grant Program

Meetings Mean Business! (MMB) Grant Program

Tourist Information Center (TIC) Grant Program

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