Office of Group Travel

The Office of Group Travel collaborates with industry leaders and organizers worldwide to bring business, leisure, international and sports groups to Wisconsin. Our marketing strategy involves traditional marketing and sales tactics, as well as attending numerous trade shows annually, where our representatives meet with tour operators, meeting planners and sports rights holders to bring their groups to Wisconsin. Additionally, we promote Wisconsin group travel through public relations with a team ready to help members of the media worldwide.

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Circle Wisconsin is our official partner for motorcoach travel and represents group-friendly member destinations and businesses. Our team leverages their industry expertise to connect one of Wisconsin’s most iconic and recognizable brands - Travel Wisconsin – to the critical meetings and conventions, sports, motorcoach and international travel sectors. The goal is to grow the economic impact of each sector through data-informed strategy, marketing and public relations, industry partner relations and regional, national and international representation.