The Office of Group Travel

The Office of Group Travel collaborates with industry leaders and organizers worldwide to bring business, leisure, international and sports groups to Wisconsin, whether it's their final destination or just a stopover. Our marketing strategy involves attending numerous trade shows every year, where our representatives meet with several tour operators to discuss plans of bringing groups to Wisconsin. Additionally, we promote Wisconsin through public relations. Our team stands ready to help members of the media worldwide. Circle Wisconsin is our official partner for motorcoach travel and represents some of the most group-friendly destinations, attractions, museums, restaurants and lodging in the state. Our staff leverages their industry expertise to connect one of Wisconsin’s most iconic and recognizable brands - Travel Wisconsin – to the critical meetings and conventions, sports, motorcoach and international travel sectors. The goal is to grow the economic impact of each through data-informed strategy, marketing and public relations, industry partner relations, and regional, national and international representation.