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Marketing Plan

Summer in Wisconsin is full of refreshing outdoor adventures like jumping off piers and exploring hidden trails. Time spent making unforgettable family memories and reconnecting with your favorite people. This summer, we’re inviting travelers to jump into the season and experience all that summer in Wisconsin has to offer.

Video – “Summertime in Wisconsin is the Best Time”

Our summer 30-second video highlights unexpected ways to experience Wisconsin. We start with a view of one of Wisconsin’s many scenic coastlines, piling in the car to set out on a road trip and taking time to explore Wisconsin’s trailways, making new discoveries with family along the way. We then dive into our fresh water by kayaking along the coast of Lake Michigan and making an adventurous splash with friends. Next, we taste the sweetness of summer strolling through a local winery and enjoy a sunset moment over Brandy Old Fashioneds at one of Wisconsin’s many waterfront dining options. We end capping off the perfect summer day around a campfire with little ones enjoying s’mores and telling stories from the day’s adventures.

Additionally, we created four shortened 15-second videos, highlighting different themes like time with family, time on the water or exploring the outdoors. These videos will be displayed in linear TV, Connected TV, pre-roll ad units and on social media.

Digital Banners

In step with our summer video spots, animated rich media digital banners will inspire travelers to discover summer wonders in Wisconsin. These banners will feature awe-inspiring sights across the state, scenic views while kayaking and moments around a campfire.

Dream Under the Stars

Native

Our native ads showcase the numerous summer travel opportunities available here in Wisconsin including, highlighting our waterfalls and outdoor activities like hiking, fishing and tubing. We’ll also showcase cozy cabin getaways, one-of-a-kind dining options, and our unique take on breweries and distilleries.

Lake Escape

Audio

Leveraging broadcast and streaming audio platforms, our 30-second and 15-second summer audio spots will highlight different Wisconsin summer experiences including exploring the outdoors, spending time with family, and our unique spin on food and drink.

Social

Utilizing Facebook, Snapchat and Pinterest, we’re highlighting our summer video and our 15-second video extensions to engage audiences interested in our content. Our ads featuring the summer video will drive viewers to the brand summer landing page while the video extension ads will drive to the summer landing page with the theme that it corresponds to best, ensuring they have a seamless experience between the ad and the content they will be viewing to learn more about traveling in Wisconsin.

OOH

Summer in Wisconsin means getting outdoors and making the most of the beautiful weather, whether that’s cooling off in one of our freshwater lakes or rivers or jumping into the next adventure. We’re showcasing different ways to explore Wisconsin’s waterways and outdoor activities via outdoor boards across our markets.

Memories

Video - Fall 

Our fall 30-second video highlights the unique ways to experience fall and take in the amazing colors across the state. We start exploring the outdoors and taking in the awe of a waterfall with family. Then we gear up for adventure while climbing up the side of the bluffs in La Crosse and piling the family into a UTV, taking in the reds, oranges and yellows of the fall colors. Next, we gather with friends for a gourmet meal and cocktails on a rooftop patio, enjoy the crisp fall air while picking apples at an orchard and close with a hike to the top of the bluff at sunset during the golden hour.