Rewards of Sustainable Business Practices

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It’s no secret that shrinking your company’s ecological footprint can improve its bottom line, and there’s no shortage of general information out there on how to “go green.” But here’s a look at what current Travel Green Wisconsin members are doing to protect our state’s unspoiled beauty and grow their businesses’ profits at the same time.

The Wisconsin Department of Tourism recently conducted a statewide impact evaluation with Cadmus International to illustrate what you and your fellow Travel Green Wisconsin members have done to save some green. See the highlights below.

1. Reduce Waste – Reduce Cost

Limiting waste is an obvious benefit: It reduces costs and lessens the amount of resources used. So, how are we doing?

Through waste reduction practices, Travel Green Wisconsin businesses conserve an estimated 580,000 cubic feet per year of landfill space. That amount of waste could fill more than 66,000 32-gallon trash cans. Lined end-to-end, the bins would stretch nearly 30 miles.

2. Reuse

Possibly the silliest thing that we’ve all been doing for decades is throwing away materials that can easily be reused, recycled or “upcycled.” As the well-worn but true adage says, “one man’s trash is another man’s treasure.” There’s a lot of opportunity to “green” your brand through finding repurposing opportunities for materials that otherwise would be wasted.

Annually, Travel Green Wisconsin businesses reuse or recycle more than 4,000 tons of solid waste. That’s more than 600 times the cumulative weight of the Green Bay Packers lineup!

3. Power down to conserve energy

The U.S. Small Business Association estimates that businesses can cut utility costs up to 30 percent a year without compromising service, quality or employee comfort. Other ways to conserve energy in the workplace include maintaining HVAC systems and installing energy-efficient windows and lighting. For a company that spends an estimated $10,000 a year on utility costs, the annual savings could reach $3,000.

By switching to energy-efficient compact fluorescent light bulbs, Travel Green businesses have reduced their lighting-related electricity usage by 75 percent, saving an estimated $3 million each year!

4. Lighting

Did you know that lighting accounts for a whopping 50 percent of a business’s energy bill?
Installing light sensors or timers can significantly reduce energy consumption and costs. With these efficiency measures, Travel Green businesses save an estimated $1.1 million each year. That cumulative unused energy could power the Wisconsin State Fair for three years!

Going green is a great way to save some of your hard-earned money and preserve our magnificent state at the same time. For more information on the Travel Green Wisconsin program contact Christina Torkelson at 608-219-0681 or

Stay Green!