Biking in Peninsula State Park

Travel Green Wisconsin

Join the ranks of Aldo Leopold and Gaylord Nelson and help lead Wisconsin into a sustainable future by becoming Travel Green Wisconsin Certified. From cost savings and increased marketing opportunities to providing a positive environmental impact and supporting local businesses, the benefits of being Travel Green Wisconsin certified are abundant.

What is Travel Green Wisconsin (TGW)?

Travel Green is designed to give the state’s tourism businesses an effective marketing edge, promote smart business practices, reduce overall bottom lines and ultimately protect the beauty and vitality of Wisconsin’s landscape!

Why become certified?

How Does a Business Become Travel Green Wisconsin Certified?

To become certified as a Travel Green Wisconsin business, review the qualifications and complete the online Travel Green Wisconsin Application Form. You will need to meet several basic requirements, which are detailed on the application. Applications will be reviewed on a first come first served basis and the applicant will be notified about their certification status within five weeks. Certification is valid for a two-year period from the date of issuance.

How Much Does It Cost?

Membership starts at the beginning of each new fiscal year on July 1st. A full year membership is $95, regardless of business size or number of employees. Businesses can apply at any point throughout the year and pay a pro-rated fee based on the date they become certified. Invoices will be sent to all new members upon certification, so no need to send payment with the application. 

How Do I Renew?

Memberships are renewed every other year. The Department of Tourism will send an invoice at the beginning of each fiscal year, July 1. If memberships aren’t renewed, all information related to Travel Green Wisconsin™ and your business, will be removed from TGW marketing initiatives. 

History of Travel Green Wisconsin

In 2005, the Department of Tourism created a Sustainable Tourism Ad Hoc Committee of leaders representing tourism industries, non-profit organizations and government agencies with the mission of helping tourism organizations adopt more sustainable business practices. Travel Green Wisconsin launched as a pilot program in 2006 in several key communities where tourism businesses went through the certification process and provided feedback used to fine-tune program elements. The program was introduced statewide in 2007. Currently over 537 Wisconsin tourism businesses and organizations have been certified as Travel Green Wisconsin businesses.