Power of Tourism

Strategic Plan

With your help, we’ve completed the first phase of our new strategic plan!  A summary of the insights gathered through the survey can be viewed here. We are very grateful to you for sharing your thoughtful perspectives along the way. We invited more than 1,000 industry stakeholders to weigh in through surveys, phone interviews and in-person listening sessions over the past few months.

In crafting the two-year plan, we went to great lengths to consider every ounce of feedback we received along the way. Now we’re looking for your help once again. Take a look at the 2019-2021 strategic plan draft and let us know what you think.

You’ll note that the plan is distilled down to just 4 pages. This reflects a desire to develop a plan that works for us and with us every single day. We want a document that helps us guide our work at every turn, not one that just sits on a shelf. Once finalized, this draft plan will serve as the basis of more detailed project and individual work plans that are being developed over the summer of 2019 and beyond.

We’re able to accept input on this version of the plan until June 25, so make your voice is heard. Send your feedback to TouMediaRequests@travelwisconsin.com.

We can’t thank you enough for participating in this important process. Your perspective is helping us chart the best course forward for Wisconsin tourism.