Madison Museum of Contemporary Art


We have two jobs when it comes to research. 1. Gather data. 2. Unearth insights in that data that will help you do your job or run your business even better. We recommend the latest market research studies as must reads.

Economic Impact

Travel and tourism is a significant contributor to Wisconsin’s economy and high quality of life. Knowing how much travelers spend here is one thing, but knowing how and where they spend their money is where it gets interesting. These economic impact numbers are compiled annually by national experts in the tourism industry.

2015 Economic Impact and Tourism Week Toolkit

Market Research

Good market research is like good detective work, with these studies giving you a good look at how different generations of travelers behave and how their behavior plays out by season.

Access Tourism Department Research