Good research is invaluable to the decisions we make. They validate the hard work of the industry and provide wisdom on all the ways Wisconsin is wowing visitors.

Economic Impact

How much did visitors spend last year? Where did they spend it? What is the impact of tourism in each of Wisconsin’s 72 counties? Answers to those questions and more are compiled annually by national experts. We’ve provided all the research, key takeaways and other tools to demonstrate the economic impact of tourism.

2020 Economic Impact and Tourism Week Toolkit

Outdoor Recreation

2018 Outdoor Participation Report by the Outdoor Industry Association

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Legislative Fiscal Bureau

State Tourism Promotion Legislative Fiscal Bureau Informational Paper Jan. 2019.

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