FUN IS SERIOUS BUSINESS
Good research is invaluable to the decisions we make. They validate the hard work of the industry and provide wisdom on all the ways Wisconsin is wowing visitors.
How much did visitors spend last year? Where did they spend it? What is the impact of tourism in each of Wisconsin’s 72 counties? Answers to those questions and more are compiled annually by national experts. We’ve provided all the research, key takeaways and other tools to demonstrate the economic impact of tourism.