Wisconsin Tourism Collects Over 31,000 Items For Annual ''Big Bundle Up''

Posted on: 1/19/2018

MADISON, Wis. – With winter in full swing, Wisconsin residents, travelers and businesses came together to donate warm items to those in need as part of the Wisconsin Department of Tourism’s seventh annual “Big Bundle Up” campaign. A total of 31,041 winter clothing items, including hats, mittens, scarves, coats and snow pants, were donated to charities throughout Wisconsin. Since 2011, the campaign has collected more than 134,441 donated items.

“We are extremely proud of the generosity shown across Wisconsin by residents, travelers and industry leaders in order to give warm clothing to those in need,” Governor Scott Walker said. “For a seventh year, this campaign has brought communities together to positively impact the well-being of state residents, and we thank everyone who supported and took part in this effort.”

The Big Bundle Up stemmed from the 2011 “Great Lakes Mitten Campaign,” and has grown into an annual tradition inviting the public to donate new and gently used winter items to participating Travel Wisconsin Welcome Centers, chambers of commerce, convention and visitors bureaus and local businesses. After the completion of the campaign on Jan. 2, tourism partners donated the collected items to local charitable organizations and shelters.

Residents donate warm weather items to the Big Bundle Up in Milwaukee

“It’s gratifying to know that so many charities across Wisconsin are receiving extra donations to help keep residents warm as a result of this campaign,” said Tourism Secretary Stephanie Klett. “We are so proud to see the dedication and enthusiasm of our tourism partners in making this campaign a tremendous success year after year.”

Wisconsin leaders and businesses also did their part to help keep the state warm this winter. The campaign also draws corporate donations, including an annual donation from Milwaukee-based Wisconsin Knitwear. The company donated 2,700 hats to the campaign this year. The campaign also received 5,000 items from an anonymous private business.

The mission of the Wisconsin Department of Tourism is to market the State as the Midwest’s premier travel destination for fun by executing industry-leading marketing programs and establishing strategic partnerships. The Department plays a significant role in generating greater economic impact and jobs for Wisconsin. The portal for traveler information can be found at: www.travelwisconsin.com.