New Glarus

New Glarus Defines Fun

Grüezi!  Whether you're visiting New Glarus for a week, a day or just pedaling through, it's easy to see why our Swiss founders chose to settle in the picturesque hills of Green County. More than 150 years later, New Glarus is as beautiful as ever, and we continue to celebrate our rich heritage with attractions sure to delight: festivals, museums, shopping, lodging, dining, plus so much more. The historic Swiss charm of New Glarus awaits you. Plan your visit today!

Defining Fun

The 3 words I would use to describe the Wisconsin brand of fun are...

Festivals, beer, cheese and sausage!

The brand of fun in Wisconsin means...

People can spend a day in “Little Switzerland”. They can bike, hike, shop, eat and drink and still catch a live music performance in the evening.

Examples of Fun Experiences

To bring fun to life, we provide experiences like...

Farmers markets, brewery tours, going back in time during Harvest Fest at the Swiss Historical Village Museum, Yodeling concerts, bike trails, many festivals and huge pots of Cheese Fondue!

I know our visitors are having fun because they’ve told us...

How much they have enjoyed their stay and how much more Swiss we are then Switzerland!

Tips for Others in the Industry

We’re making sure our visitors/customers experience fun by training our staff...

To offer directions, recommendations and provide the best customer service possible.

Best Partnership Practices for the Industry

Our community collaborates to promote fun by...

Working together to provide the over 20 festivals throughout the year.

We’re able to promote the brand of fun by partnering with the Department through...

Co-op advertising program.