Superior - Kayaking

Superior Defines Fun

Nestled at the western tip of Lake Superior, we are a great place to experience the four seasons of Wisconsin’s Northwoods and the ever-changing colors and moods of the great Lake Superior. Watch vessels from small fishing boats to international “salties” sail through our bustling seaport located 2,432 miles inland from the Atlantic Ocean. Walk upon ancient lava beds more than one billion years old, hike the portage trails of the early voyageurs and stroll along Lake Superior on the beaches of Wisconsin Point, part of the world’s largest freshwater sandbar. Play in our clear blue lakes, our tens of thousands of acres of forested land and our rivers, each with their own distinct personalities.

Defining Fun

The 3 words I would use to describe the Wisconsin brand of fun are...

Authentic, adventurous, friendly.

The brand of fun in Wisconsin means...

Walk along the gorge and listen to the rumble of the water as it tumbles over Big Manitou Falls, Wisconsin’s highest waterfall, watch international ships come into port, canoe or fish the world-famous Bois Brule River, tour the world’s largest accordion museum and quench your thirst at the Thirsty Pagan Brewery.

Examples of Fun Experiences

To bring fun to life, we provide experiences like...

An exhilarating paddle down the Brule River rapids, fishing for the big ones in Lake Superior, and competing in the annual Lake Superior Dragon Boat Festival.

I know our visitors are having fun because they’ve told us...

The people are so friendly, they love Lake Superior and our beautiful area, and they can’t wait to come back next year to participate in our fun-filled annual events.

Tips for Others in the Industry

We’re making sure our visitors/customers experience fun by training our staff...

To warmly welcome our visitors, engage them in conversation, ask where they are from and what they like to do, and enthusiastically tell them about our area.

Best Partnership Practices for the Industry

Our community collaborates to promote fun by...

Hosting and welcoming thousands of visitors to our annual events, such as the Gitchi Gummee Brewfest, Lakefest, the Superior Watercross Shootout and the Lake Superior Dragon Boat Festival.

We’re able to promote the brand of fun by partnering with the Department through...

As a Wisconsin Welcome Center promoting our entire state to our visitors from all 50 States and 11 Canadian provinces, and around the world including Australia, Asia, Europe and Micronesia.