Florence County

Florence County Defines Fun

Florence County is located in northeastern Wisconsin on the border of the Upper Peninsula of Michigan about 1.5 hours north of Green Bay. It covers 488 sq miles.  Over 50% of our land is publically owned, so you won't feel crowded enjoying your favorite four season outdoor activities here. We have 265 lakes for fishing, swimming and boating, 165 miles of rivers to paddle, tube float or fly fish including two official state designated "Wild Rivers" – the Pine and the Popple. 80% of our county is forested with miles of scenic trails to hike, bike, ATV, horseback ride, cross country ski, snowshoe and snowmobile. Florence County is a special place that is unlike other counties in the great state of Wisconsin. We pride ourselves in having the most natural, untouched, pristine, and adventurous county in the state.

Defining Fun

The 3 words I would use to describe the Wisconsin brand of fun are...

  • Wild 
  • Exciting
  • Adventurous

The brand of fun in Wisconsin means...

Visitors can view an abundance of wildlife almost everywhere they go. Canoe one of Wisconsin’s Wild Rivers, or ATV/UTV hundreds of miles of pristine forests featuring amazing waterfalls.

Examples of Fun Experiences

To bring fun to life, we provide experiences like...

From trails to untouched, unspoiled wildernesses that are breathtakingly beautiful, we provide an experience of tranquility while having an adventure of a lifetime.

I know our visitors are having fun because they’ve told us...

“We have amazing pictures to share with you! It was again, the BEST trip to Florence ever!” – We love to share our visitors’ images on our website as well as the Florence County Facebook site.

Tips for Others in the Industry

We are making sure our visitors/customers experience fun by training our staff… 

To ask our visitors if there is anything that we can improve upon in Florence County. We love to hear the answers!

Best Partnership practices for the Industry

Our community collaborates to promote fun by...

Using all agencies and groups to promote a special event. Most events in Florence County are a combination of groups working together for a common goal. It works!

We’re able to promote the brand of fun by partnering with the Department through...

A presence at ITBEC shows and Travel Wisconsin website as well as our own website, www.exploreflorencecounty.com.