Door County

Defining Fun

WHY FUN?

The idea of “Fun” is motivating, believable and differentiating from our competition. All of these things are necessary to achieve the end goal of our investment – to effectively position the State and provide a unifying platform for our industry partners.

Our mission at Travel Wisconsin is to both inspire and make it easier for travelers to find their Fun. Our communications will embody Fun, our mobile apps will make sure travelers can find Fun faster and our interaction with travelers in spaces such as Facebook and Twitter will provide Fun experiences.

FUN MEANS DIFFERENT THINGS TO DIFFERENT PEOPLE

What does Fun mean for the state of Wisconsin? It certainly describes our people, activities, destinations, attractions and events. It is the mindset of both traveler and host. As an industry, our offerings and communications should tie to Fun.

We've asked you, our industry partners, how you define Wisconsin's brand of fun and what you're doing to help visitors experience fun in your destinations:

How do you define fun in Wisconsin?