Outdoor Rec

Office of Outdoor Recreation

Outdoor Recreation is a key driver of Wisconsin’s tourism economy. The state budget, signed into law by Governor Tony Evers on July 3, 2019, established the Office of Outdoor Recreation within the Wisconsin Department of Tourism.  The Office of Outdoor Recreation will engage more people ­with the outdoors ­- including a new and diverse generation of adventure seekers - while focusing on growing local economies through recreation and tourism.

The Office of Outdoor Recreation will leverage Wisconsin’s rich outdoor heritage and abundant natural resources to support, uplift, and build Wisconsin’s outdoor recreation industry. The office will align key state government agencies, nonprofit organizations, local representatives of the public sector, and private sector industry partners around the central tenants of:

  • Driving tourism, both in- and out-of-state
  • Creating jobs and growing local economies
  • Uniting communities and promoting active lifestyles
  • Ensuring access to healthy public lands and waters

Stakeholders interested in engaging with the new office or staying informed of developments are encouraged to submit their interest below:

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