In Wisconsin, the fun really starts when the snow starts to fall. That’s why the winter campaign embraced snow-inspired smiles and playful wintery messages to encourage people to get out and experience the endless list of things to do this season. Users, viewers and listeners are directed to TravelWisconsin.com for the Snow Conditions Report and other planning tools.
Wisconsin: The Source for Winter Smiles
See it for yourself: the actual birth of the smile.
During winter in Wisconsin, the corners of mouths have the tendency to turn up, creating dimples, and causing eyes to squint with joy. This jubilant smile was spotted tubing down one of Wisconsin's many snow-covered hills.
Create and collect your own grins and giggles with a trip to Wisconsin, the birthplace of the smile. Check out the snow conditions report and find accommodations and attractions at http://www.travelwisconsin.com.
In the winter radio spots, ‘Walter the Talking Bear’ reminds everyone through a little encouragement that bears hibernate – humans don’t. So get out of hibernation and enjoy the fun of a Wisconsin winter. Listeners will hear Walter’s message online on Spotify and Pandora in Chicago, Milwaukee, Minneapolis-St. Paul, and Green Bay-Appleton, and on the radio in Green Bay-Appleton.
Wisconsin Bear Boots Couple From Bed
Walter, the talking bear, is making sure everyone knows that winter in Wisconsin is no time to hibernate -- at least not if you're a person. He's telling couch potatoes to turn off the television and take part in Wisconsin winter fun, like skiing and ice-skating.
Plan a winter getaway and savor the season for yourself before our furry friend comes knocking on your door. Check out the snow conditions report and find accommodations and attractions at http://www.travelwisconsin.com.
Remember -- bears hibernate. Humans don't.
Travel Wisconsin continues to engage with travelers and visitors on social media sites including Facebook, Twitter, YouTube, Pinterest and Google Plus. The content and featured imagery on each of the pages continue to build on the feeling of winter fun used throughout the rest of the campaign.
This season’s Playlist application features festive events, seasonal attractions and fun activities for every day of winter.
For more trip planning ideas, visitors to the Travel Wisconsin Facebook page can fill in a playful "Fun Lib" to find out their winter travel persona and see a list of insider must-dos tailored to fit their interests.
The Wisconsin Traveler email is ready for the winter season. Subscribers will receive newsletters with feature stories, getaway ideas, deals and more.
Those looking to stay in the know on Wisconsin snow will want to subscribe to the Snow Conditions Report email to get weekly updates on conditions for downhill skiing, cross country skiing and snowmobiling sent straight to their inbox.
Out of Home
Out of home advertisements are covering billboards in Milwaukee, the MPLS Skyway in Minneapolis, and trestles, metro lights, and wallscapes in Chicago with snow-covered Wisconsin scenery that looks good on everyone.
With the help of the state’s tourism industry partners, our charitable winter gear collection program “The Big Bundle Up” runs Nov. 18, 2013-Jan. 3, 2014. Tourism staff is booked for TV and radio interviews in key media markets to promote The Big Bundle Up and winter events and activities. Throughout the winter season, we will distribute topical news releases and pitch winter travel story ideas to media regionally and nationwide. Included in our publicity efforts are the popular Travel Wisconsin Snow Conditions Report and a new Facebook application. All of these combined efforts work together to generate earned media across the country and influence consumers to choose Wisconsin as their winter vacation destination.
In addition to promoting fun, Travel Wisconsin also lends a hand in promoting individual Wisconsin destinations, events and attractions through the Co-op Advertising program. This year, we've teamed up with Wisconsin Trails/Milwaukee Journal Sentinel to put out several inserts promoting fun in Wisconsin, which offer advertising opportunities for the tourism industry.