Winter 21 Marquee

Marketing Overview

Wisconsin is home to some of the best hills in the Midwest for skiing, snowboarding, and tubing, not to mention the miles and miles of trails for snowmobiling and cross-country skiing. This winter, we are inviting travelers to escape to Wisconsin and explore the safe and snowy adventures the season has to offer. 

Digital Banners

Animated digital banners will encourage people to hit the slopes and trails this winter. Linking to the Wisconsin Snow Report, travelers can check out snow conditions across Wisconsin in real time to help plan for a snow filled adventure.

Pile High the Family Time

Social

Utilizing Facebook, Instagram and Snapchat, we’ll target in-state residents with ads highlighting lodging and activities that allow for safe, open-air adventures like snowboarding, skiing, tubing and other winter sports. We’re also promoting the Wisconsin Snow Report so travelers can plan their getaways at the drop of a snowflake. 

Find a Cozy State of Mind

Landing Page

A winter getaways landing page will share skiing, snowboarding and lodging deals from partners across the state. The page will also inspire travelers with other winter content and the Wisconsin Snow Report.

Google Gmail Discovery Ads

Using Google audience behaviors and interests, discovery ads will showcase a variety of relevant winter activities loved by winter sports and outdoor enthusiasts. These ads will link to articles and content on TravelWisconsin.com to inspire and encourage further exploration of winter in Wisconsin.