Winter header image

Marketing Overview

This winter in Wisconsin, we can’t wait to pack up our skis and head out to our favorite runs. Our winter campaign tells visitors where to find the best snow conditions for outdoor fun, and then encourages them to head to the hills for a day of skiing excitement. After all, the snow won’t last forever, so we have to take advantage while it’s here!

The objective of this winter campaign is twofold: to proactively inform travelers of Wisconsin snow conditions, and to promote skiing through Ski Deals at several locations around the state.

When it’s not snowing, we’re busy promoting the cozier side of the season, especially through Wisconsin’s famous supper clubs. Whether snow is flying or hard to find, visitors will discover plenty of ways to enjoy winter.

Let’s take a closer look at how winter in Wisconsin will come to a screen or radio near you.

Digital 

We engage with travelers, visitors and fans on our social media properties including FacebookTwitterYouTubePinterest, and Instagram. We are using these pages to showcase exciting Ski Deals, build excitement for outdoor fun through our Snow Conditions Report and encourage visits to our famous supper clubs across the state. 

Our paid search and native advertising programs cover Wisconsin winter activities with a focus on our Snow Conditions report. When people search for fun things to do in the winter, specific Travel Wisconsin pages will appear at the top of their results.

The winter Events page is teeming with seasonal attractions, events and activities to help visitors fill their days with excitement, adventure and of course, fun.

Finally, the Wisconsin Traveler email newsletter inspires and encourages travel throughout the state. Subscribers enjoy featured stories, getaway ideas, sweepstakes and other content. They can also subscribe to interest-tailored emails for updates on things like festivals, skiing, ice fishing, and the Snow Conditions Report.

TV

Broadcast TV features the unique travel and dining destinations that are Wisconsin supper clubs. We invite visitors to cozy up to a tasty cocktail, enjoy a delicious meal and embrace the charming atmosphere that makes the supper club so memorable and beloved.

This is a Wisconsin Supper Club

There’s nothing more iconic than a Wisconsin Supper Club. From the wood paneling to the smell of the mouthwatering food, there’s a reason everyone has such a welcoming smile. The supper club is a unique Wisconsin experience. So order your brandy old-fashioned, pull up a chair and join us!

Print

Print advertising is promoting the excitement of this winter’s Ski Deals program. Ski locations across the state are offering their own deal, and travelwisconsin.com is acting as a hub where people can search for the best option for them. Print advertising will appear in partnerships such as Fun Times.

Radio

Winter broadcast and online radio promote the warmer side of winter found only in Wisconsin’s famous supper clubs. These radio spots showcase the spirited and welcoming atmosphere of a classic Wisconsin supper club and encourage vistors to make the most of winter, no matter the weather.

PR

The PR team kicks off the winter season by sending Wisconsin goodies to the media and influencers with ties to the state. This effort will include sending a winter media kit highlighting Wisconsin’s winter activities and custom Wisconsin treats.

The team launched the 8th Annual Big Bundle Up statewide charity drive with a media event in La Crosse. The warm winter gear collection will run through January 2 and will add to the 135,000+ items collected to date.

Two Instagram influencers have made plans to visit Wisconsin this season—@OurVie, a traveling family, will visit Eagle River, and @WhimsySoul, a travel and lifestyle blogger, will visit Eau Claire. The Department will also host more than 15 national travel journalists in late January in Hayward and Cable during a group press tour that includes outdoor recreation and small-town charm.

Other winter promotional efforts include:

  • Sending out the winter events and snow conditions report releases
  • Weekly broadcasts on Wisconsin Radio Network and WTMJ-620
  • Milwaukee Journal Sentinel “Fun Times” issues featuring holiday traditions and outdoor activities
  • Pitching media about what’s new and trending for 2019
  • Assisting media outlets with travel stories and providing requested photos

Co-op

In addition to promoting fun, Travel Wisconsin also lends a hand in promoting individual Wisconsin destinations, events and attractions through the Co-op Advertising program. We’re pleased to continue to offer expanded co-op advertising opportunities through 2019. These programs pool the resources of the Department and individual advertisers to generate a more powerful Wisconsin travel message.  For more information on co-op advertising, click here