Marketing Overview

There's a million reasons to have fun in Wisconsin — and no reason not to.

Take it from Matt Scott, wheelchair basketball champion extraordinaire. He’s a four-time Paralympian, winning a Bronze and Gold medal during the London and Rio games, and lover of all things Wisconsin. He was born in Michigan, attended University of Wisconsin-Whitewater and vacations in Wisconsin every. Single. Summer.

For our latest campaign, we tapped into Matt’s energy and enthusiasm. His spirited personality mirrors the vibe of Wisconsin perfectly, making him a great ambassador of the state. He’s a shining example of how people of all abilities can enjoy everything Wisconsin has to offer. And how people can see, do and experience more now than ever before when travel has no barriers.


Our Matt Scott television spot focuses on why someone who has traveled the world still chooses to vacation in Wisconsin. Featuring a well-rounded array of activities like kayaking, enjoying live music and touring downtown Milwaukee, the spot highlights Matt’s bright, animated personality and the state’s commitment to FUN.

Matt Scott: A Million Ways to Have Fun | Travel Wisconsin

In Wisconsin, there's no shortage of things to see and places to go. Wheelchair basketball star and Paralympic gold medalist Matt Scott fully embraces Wisconsin fun. He comes back to the state every summer to visit friends, check out a bunch of concerts, eat great food and maybe even pick up a game or two.

PR Overview

The Department will be hosting several social media influencers this summer, focusing on accessible travel, Frank Lloyd Wright architecture, music festivals and family travel. Each influencer will experience a different region of the state, post photos to Instagram and other social media channels, and blog about their experiences. We will also be hosting group press tours to Walworth County in May and the Great River Road in August.

The PR team is also creating press kits emphasizing what’s new in the sports and meetings + conventions categories. We’ll distribute the kits to key media contacts in those categories and set up phone deskside meetings.

Other summer promotional efforts include in-studio television interviews; Wisconsin Radio Network weekly events broadcasts; the summer events news release; Milwaukee Journal-Sentinel Fun Times issues; and assisting media outlets with travel stories as needed.


Don’t threaten Matt Scott with a good time in Wisconsin! Matt, Wisconsin’s biggest fan, teams up with Wisconsin’s most passionate ambassador, Wisconsin Secretary of Tourism Stephanie Klett to create a high-energy radio spot. From camping to sailing to festivals, the spot highlights Matt’s favorite ways to live it up during a Wisconsin summer.