Fall 2020 header image

Marketing Overview

Fall in Wisconsin is filled with fresh outdoor adventures, hiking on trails, colorful scenic drives and family fun for all to have while apple or pumpkin picking. This fall, we’re inviting Wisconsin travelers to fall in love with fall and explore all this colorful season has to offer in Wisconsin.

Video – “Up for a Fall Adventure”

Our fall 30-second video spot highlights quintessential fall experiences in Wisconsin. We start by taking a scenic drive through one of Wisconsin’s many colorful roadways, adventuring along the coastline on bicycle and viewing fall color from new heights on a ride up the chairlift at Granite Peak at Rib Mountain State Park. We then take in fall color on horseback, set up camp, explore a waterfall, see a fresh coastline and spend a few moments with little ones exploring. We reap the bounty of the harvest while at a winery, pick apples fresh from the tree and harvest pumpkins right from the patch before adventuring to another waterfall and viewing fall colors from the water while kayaking down river. We end falling into a fresh pile of leaves with our furry best friend.

Additionally, we created shortened 15-second and 6-second versions of the spot. This video will be displayed in linear TV, Connected TV, pre-roll ad units and on social media.

Digital Banners

In step with our fall video spot, animated digital banners encourage travelers to experience a magical fall adventure at every turn. Showcasing outdoor recreational opportunities, the creative features travelers enjoying safe travel experiences, all accessible within a short drive.


Highlighting our natural wonders and hidden gems, scenic fall drives and cozy cabin getaways, as well as our colorful hiking trails, apple orchards and one-of-a-kind dining options, native ads showcase the numerous fall travel opportunities available here in Wisconsin.


Utilizing WTMJ radio, our fall radio spots will be read by John Mercure highlighting a different region of Wisconsin each week. We'll bring attention to magical fall destinations giving listeners ideas on where to experience their next fall adventure including scenic hikes or relaxing water adventures, all while highlighting the region’s advancement toward peak fall color.


Utilizing Facebook, Instagram and Snapchat, we’re highlighting our outdoor activities and our fall video, to engage audiences interested in our content. Facebook ads and Instagram Stories will drive viewers to the Fall Color Report on TravelWisconsin.com to check in on the fall colors across the state, ensuring they experience natural beauty while exploring the variety of outdoor activities available in Wisconsin.  


Out of Home

We showcased different ways to explore Wisconsin’s fresh coast and fall colors via outdoor boards in Milwaukee, Madison and Green Bay.


Following our summer launch of the WDT Match and JEM-eligible co-op advertising programs, we continued working directly with co-op partners to develop fall creative assets that promote the partners’ unique attributes while carrying the Wisconsin Tourism brand voice, tone and creative direction. For more information on these programs or any of our co-op advertising opportunities, click here