Cafe

Travel Wisconsin Content Marketing

Content Marketing

The Content Marketing Team at the Department oversees the development, production and distribution of a wide range of content including digital feature stories and videos. In addition to these branded stories we actively develop and feature stories from bloggers, Wisconsin personalities, content partners and writers. This brings an independent voice, adding authenticity and a sense of community to complement our content efforts. 


We want to meet the needs of our visitor no matter their stage of travel. This includes meeting the needs of people exploring Wisconsin and looking for inspiration, those planning a trip to a specific area, those that are on a vacation in Wisconsin and need to access information while traveling, and those looking to commemorate and share their Wisconsin vacation.