Travel Green Wisconsin

Travel Green Wisconsin


Respect for the earth runs deep in Wisconsin.

Legendary conservationist John Muir founded the Sierra Club. The father of wildlife ecology Aldo Leopold founded the Wilderness Society. Environmental activist Gaylord Nelson founded Earth Day. We keep the spirit of those Wisconsin visionaries alive with Travel Green Wisconsin, the country’s first statewide tourism certification program and a model of sustainability for the nation.

See what businesses are certified.

What is Travel Green Wisconsin (TGW)?

Travel Green is designed to give the state’s tourism businesses an effective marketing edge, promote smart business practices, reduce overall bottom lines and ultimately protect the beauty and vitality of Wisconsin’s landscape!

How to Apply and Costs of Certification.

To become certified as a Travel Green Wisconsin business, review the qualifications and complete the online Travel Green Wisconsin Application Form

Businesses can apply at any point throughout the year. There is a one-time certification fee of $95. Invoices will be sent to all new members upon certification, so please do not send payment with the application.

History of Travel Green Wisconsin

In 2005, the Department of Tourism created a Sustainable Tourism Ad Hoc Committee of leaders representing tourism industries, non-profit organizations and government agencies with the mission of helping tourism organizations adopt more sustainable business practices. Travel Green Wisconsin launched as a pilot program in 2006 in several key communities where tourism businesses went through the certification process and provided feedback used to fine-tune program elements. The program was introduced statewide in 2007. Currently over 500 Wisconsin tourism businesses and organizations have been certified as Travel Green Wisconsin businesses.