Marketing Opportunities

Consumer Show Program

TAKING THE SHOW ON THE ROAD

The Department of Tourism participates in a number of high-traffic consumer travel shows over the course of the year, staffing a booth and handing out guides. For a nominal fee and some staffing assistance, tourism partners can be in the booth with us and distribute their own visitor guides. Contact your Regional Tourism Specialist if you’d like to join us at:

Chicago Travel & Adventure Show

February 13-14, 2021

Donald E. Stephens Convention Center

Rosemont, IL

2020 Attendance - 27,981

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Milwaukee Sport Show

March 3-7, 2021

Wisconsin State Fair Park

West Allis, WI

2020 Attendance - 26,500

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Northwest Sport Show

March 25-28, 2021

Minneapolis Expo Center

Minneapolis, MN

2019 Attendance - 29,600

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Wisconsin Bike Expo

April 8-11, 2021

Wisconsin State Fair Park

West Allis, WI

2019 Attendance - 14,000

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Wisconsin State Fair

August 5-15, 2021

Wisconsin State Fair Park

West Allis, WI

2019 Attendance - 1,130,572

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