Marketing Opportunities

Consumer Show Program

TAKING THE SHOW ON THE ROAD

The Department of Tourism participates in a number of high-traffic consumer travel shows over the course of the year, staffing a booth and handing out guides. For a nominal fee and some staffing assistance, tourism partners can be in the booth with us and distribute their own visitor guides. Contact your Regional Tourism Specialist if you’d like to join us at:

Chicago Travel & Adventure Show

February 8-9, 2020

Donald E. Stephens Convention Center

2019 Attendance - 27,500

Learn More

Milwaukee Sport Show

March 4-8, 2020

Wisconsin State Fair Park

2019 Attendance - 30,000

Learn More

Northwest Sport Show

April 2-5, 2020

Minneapolis Convention Center

2019 Attendance - 29,600

Learn More

Milwaukee Bike Expo

April 2020

Wisconsin State Fair Park

2019 Attendance - 14,000

Learn More

Wisconsin State Fair

August 6-16, 2020

Wisconsin State Fair Park

2019 Attendance - 1,130,572

Learn More