Marketing Opportunities

Co-op Advertising

New 2020 Co-op Marketing Opportunities

As a state agency whose mission is to inspire travelers to experience Wisconsin, we know promotion is going to have a tremendous impact on how quickly our industry bounces back from this. We also know the current slowdown in the tourism industry makes your marketing budget tight.

That is why the Wisconsin Department of Tourism (WDT) is announcing two co-op partnership opportunities to help kickstart your tourism economy.

JEM Eligible Co-op Program (CLOSED)

Match Co-op Program

General 2020 Co-op Marketing Opportunities

The Wisconsin Department of Tourism is pleased to continue to offer co-op advertising opportunities through 2020. The primary objective for the co-op program is to drive economic impact by providing strategic and affordable advertising opportunities to engage and attract key audiences to your destination. Because these programs pool Dept. and industry resources, they also maximize the value of your marketing dollars by offering opportunities in spaces that perhaps would be otherwise budgetarily unachievable. The program also allows you to try new tactics in a guided manner, with potentially less risk than doing so outside of the program.

Most programs are facilitated by Hiebing, the Dept. of Tourism’s advertising agency. You’ll work directly with Hiebing to place your advertising. The first step for any of these programs is to fill out the participation agreement. This agreement establishes you as a co-op advertiser and let’s Hiebing know that you understand the rules of the program. Hiebing reserves the right to require new advertisers to prepay for their ads for the first six months of participation in the program in order to establish credit.

To learn more about any of the available co-op opportunities, review the program links and simply complete the appropriate application form you'll find on the program pages when ready. Note space is limited and will sell fast! For more information or if you have questions, contact Sarah Keller,

Deals Co-op

PR Co-op

Social Co-op

Traveler Email Co-op

Print Co-op