The Wisconsin Department of Tourism is pleased to continue to offer expanded co-op advertising opportunities through 2019. These programs pool the resources of the Department and individual advertisers to generate a more powerful Wisconsin travel message. While Wisconsin Tourism’s advertising messages increase the awareness of the state, your message allows you to “close the sale.” In addition, Wisconsin travel advertisers share in frequency and volume discounts that translate into dollar savings for each participant.
Most programs are facilitated by Hiebing, the Dept. of Tourism’s advertising agency. You’ll work directly with Hiebing to place your advertising. The first step for any of these programs is to fill out the participation agreement. This agreement establishes you as a co-op advertiser and let’s Hiebing know that you understand the rules of the program. Hiebing reserves the right to require new advertisers to prepay for their ads for the first six months of participation in the program in order to establish credit.