Marketing Opportunities

Co-op Advertising

Program Management

Marketing programs are facilitated by Hiebing, the Dept. of Tourism’s advertising agency. You’ll work directly with Hiebing to place your advertising. The first step for any of these programs is to fill out the participation agreement. For more information or if you have questions, contact Sarah Keller, skeller@hiebing.com.

PR programs are facilitated by TURNER, Travel Wisconsin’s public relations agency. Choose from a menu of options linked below for a program that fits your needs and budget. For more information, contact Deborah Park, Wisconsin@turnerpr.com.

Program Opportunities

Deals Co-op

The deals program is a way for you to promote your package, deal or promotion and attract more visitors. We are excited to offer this program free of charge for 2020 as our priority is helping you achieve your goals.

Social Co-op

The social media program allows tourism industry partners to buy into monthly Facebook ad content through a paid partnership with Travel Wisconsin. Tap into Travel Wisconsin’s social following and promote your destination, deal and more!

Traveler Email Co-op

We know consumers are cautiously excited to travel this summer but are held back by a level of uncertainty. Wisconsin provides safe, out-of-the-way places to refresh and create shared memories. This program is designed to help you spotlight your destination as the perfect place to create memory filled vacations.

Print Co-op

We have partnered with various print publications to reach travelers all over the Midwest. Reach travelers through traditional print ads or editorial ads. 

PR Co-op

The PR program will help align your PR efforts with Travel Wisconsin’s overarching strategy, including leveraging the strong experience and media connections that our PR firm, TURNER, brings to the table.  Whether you’re looking for help developing foundational media materials or are ready to host a travel writer or influencer, you’ll find a program to build your brand image through third party credibility.