Marketing Opportunities


Marketing Overview

See the latest and greatest creative driving our current campaign.

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Co-op Advertising

Through our co-op programs, we aim to provide strategic and affordable advertising opportunities to help you engage and attract key audiences to your destination. There are opportunities available across a variety of platforms: email, web, social media, paid search and more.

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Delivering Maximum ROI

Data has long been a core pillar in which Travel Wisconsin builds its approach to marketing the state as a premier travel destination. Learn how we’ve taken that data-driven approach to a new level with our industry-leading Propensity to Visit Model. This proprietary model identifies the maximum return on investment opportunity for our advertising using data from leading market research experts Longwoods International and visitation intelligence company Arrivalist, along with the support of our advertising agency of record, Hiebing.

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Publications and Distribution

Travelers love to have print publications as they plan and travel throughout the state. Click below for information on ordering the Department's six guides and guides from associations across the state.

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Travel Wisconsin Website and Database is the primary resource for planning a Wisconsin getaway and serves over 9 million visitors per year. The website is built on our content marketing program and our database that supports tourism businesses throughout Wisconsin.

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Travel Green Wisconsin

Gain an effective marketing edge with our Travel Green Wisconsin program. Get certified and show that your business is committed to protecting the beauty and vitality of Wisconsin's landscape.

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