Industry Services


They’re called Regional Tourism Specialists, but “eyes and ears of the industry” would be a perfect title for this team of four. Share your good news with them and take advantage of their know-how. To make it easy, they’ll even come to you.

This map shows the service areas for each Regional Tourism Specialist.

Customer Service Training

This series covers all the bases, from delivering exceptional fun to customer service in the digital age. Find out more here.

Tourism Assessments

This starts with an assessment of what makes your destination one-of-a-kind, proceeds to prioritizing what could make it even more awesome for visitors, and wraps up with an action plan to deliver your vision. Take your first step to discover your assets now.

Tourism Photo Library/WIDEN

The Tourism Collective, also referred to as WIDEN, is the digital
asset management system used by the Wisconsin Department of Tourism that houses all our digital assets, including images, video files and other marketing materials.

As industry partners you can access our photography assets. Learn how to get access and use the database.

Travel Wisconsin Email Communications

Be in the know with all the latest news from the Wisconsin Department of Tourism. Subscribe to any of our email newsletters that cover everything from current co-op deals to the latest PR news. Learn more about what to expect when you sign up for each email and how to subscribe.