The Travel Wisconsin Welcome Centers (TWWC) listed below distribute approved travel and hospitality brochures at no charge to the industry. Distributing your brochure at TWWCs provides your business with another way to connect with over 1 million potential TWWC visitors. Wisconsin destinations, tourism associations, attractions and events are eligible to apply.
Brochure Approval Process
Brochures distributed at the TWWCs must be approved by the Department of Tourism. If you’re interested in submitting your brochure or guide for approval first please review the TWWC Literature Distribution Guidelines and Procedures.
Tourism notifies the TWWC staff once brochures are approved. We ask that you hold off on shipping brochures to centers until the center staff contacts you with their request. Display and storage space are limited in some locations and will impact their decisions about ordering. Not all centers will distribute all approved brochures.
Designated Travel Wisconsin Welcome Centers
Beloit Travel Wisconsin Welcome Center on I-39/90
Operated by Visit Beloit
Kenosha Area Visitor Information Center on I-94
Operated by Kenosha Area CVB
La Crosse Area Travel Wisconsin Welcome Center on I-90
Operated by La Crosse Area CVB
Menomonie Area Travel Wisconsin Welcome Center on I-94
Operated by Visit Eau Claire
Marinette Travel Wisconsin Welcome Center on US Hwy 41
Operated by City of Marinette
Platteville Visitor Information Center near US Hwy 151
Operated by Platteville Area Chamber of Commerce
Prairie du Chien Regional Tourism Center US Hwy 18
Operated by the Prairie du Chien Area Chamber of Commerce
Superior - Douglas County Welcome Center on US Hwy 53
Operated by Superior/Douglas County CVB
About the Travel Wisconsin Welcome Center Partnership
The Travel Wisconsin Welcome Centers (TWWC) are the result of a partnership between Tourism, local Destination Marketing Organizations (DMO) and in some cases the Department of Transportation (DOT). The tourism industry benefits because the TravelWisconsin.com message is potentially seen by 2.5 million visitors who pass through the four rest areas that are partners in this program. This partnership is a win-win situation for the state, its visitors and the tourism industry.
Key Highlights of the Travel Wisconsin Welcome Center Partnership
- Visitors receive a much needed service when they cross the state border at eight key locations.
- DMOs supply knowledgeable and friendly staff to welcome travelers and help them plan their visit.
- TWWCs distribute approved brochures to visitors at no charge to the state’s travel and hospitality industry.
- DOT is responsible for building and maintenance costs at the four TWWCs located at rest areas.
- Tourism has invested in a marketing buy through its advertising agency that creates a co-branded presence at the TWWCs. The marketing buy is based on visitor traffic, the same way outdoor advertising is based on impressions.
- This co-branding gives Tourism an opportunity to market TravelWisconsin.com, mobile apps, and social media vehicles to valuable qualified customers.
Wisconsin Department of Transportation (Wis DOT) Rest Area Brochure Distribution Policy
The four Rest Areas in Beloit, Kenosha, La Crosse and Menomonie that are designated Travel Wisconsin Welcome Centers described above, will provide literature distribution at no charge to the industry based on their guidelines. Otherwise, WisDOT continues with its Rest Area literature distribution program as outlined below.
Columbia and Juneau County Rest Areas on I-39/90/94
WisDOT has contracted to stock literature at these select Wisconsin rest areas effective January 1, 2011. Please contact the vendor listed below directly for information on their guidelines and fees for distributing your tourism brochures and guides at Rest Areas 11 and 12 in Columbia County and Rest Areas 9 and 10 in Juneau County on I-39/90/94.
All Other WisDOT Rest Areas
Distribution of literature at all other rest areas not listed above will be limited to State Highway Maps.
The contract with WisDOT states that these vendors and organizations listed above have "the exclusive authority to distribute tourism literature within the rest area building."
If Vector & Ink. is not able to answer your question you should contact Tom VanBeek at WisDOT at 608-261-8183 or Thomas.VanBeek@dot.wi.gov. This is a change from the past when Rehabilitation for Wisconsin (RFW) had this responsibility.