Industry Events


Being away from work can be a sacrifice, especially when you’re in the 24/7, 365 tourism industry. We promise these conferences are worth your while.

Wisconsin Governor's Conference on Tourism (WIGCOT)

The Wisconsin Governor’s Conference on Tourism is an annual educational and motivational multi-day event for the industry to gather to learn from experts, see what’s ahead for Travel Wisconsin’s annual campaigns, network and celebrate the Governor’s Tourism Award winners and nominees.

The 2021 virtual programming is available to view here.

Save the date for the 2022 Wisconsin Governor’s Conference of Tourism March 13-15 at the Monona Terrace Convention Center in Madison.

Details to book overnight accommodations are available here.

National Travel & Tourism Week

National Travel and Tourism Week is when communities across the country hold events as a way to put the spotlight on the contributions travel makes to the nation’s economy and quality of life.

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Destinations Wisconsin Annual Fall Conference

This hard-working group representing destinations in every part of the state promotes leisure travel, meetings, conventions, and sports, and their annual conference isn’t just for CVB staffers either.

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Annual Events for Various Tourism Associations in the State

From the Wisconsin Hotel & Lodging Association Annual Meeting to the Wisconsin Association of Campground Owners Convention, there’s a networking gathering that exists to help support your livelihood.

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U.S. Travel Association’s Annual Educational Seminar for Tourism Organizations

Otherwise known as ESTO, and it’s the only national forum for tourism pros from state, regional and local levels to share trends, techniques, and cutting-edge best practices.

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