Tourist Information Center (TIC) Grant Program
The Tourist Information Center (TIC) Grant Program is open to non-profit tourism organizations, municipalities or Native American tribes who operate a regional tourist information center.
Why You Should Apply
- An eligible applicant may be reimbursed up to $15,000 per organization per year.
- The grant program will reimburse up to 50% of eligible expenses.
- A straightforward application process focuses on the traveler services your center provides and its positive economic impact on the region and the state.
- Your center must provide information on cultural, recreational and other tourism businesses.
- You must be housed in a key location for travelers to stop, have trained staff, track visitors and provide travel information on your region and the state.
- Eligible expenses are limited to staffing costs for the TIC, costs to acquire promotional materials and costs for standard display equipment such as racks or shelving.
- We’ve identified five elements that are key to a successful welcome center. Strong applications speak to how these elements apply to the center:
- Easily accessible to visitors. Staffed at convenient, high traffic times – including weekends.
- Knowledgeable staff providing reliable information about state-wide travel opportunities.
- Brochure distribution from large and small destinations and tourism businesses all across the state.
- Integration of the brand message – fun!
- Items that are not eligible for funding include office overhead, publications, printing, advertising, promotional items (i.e. key chains, mugs,), public relations efforts, or matching funds for Joint Effort Marketing projects.
- Your application must include the following:
- Hours/dates of operation
- Listing of publications available
- Receipted vouchers
- Payroll register
- Eligible expenses for applications due January 1 must be incurred between July 1 and December 31 of the previous calendar year. Eligible expenses for applications due July 1 must be incurred between January 1 and June 30 of that year.
Please see TIC Grant Guidelines document for complete grant requirements.
TIC Grant Guidelines (pdf)
Apply for a TIC grant
The Wisconsin Department of Tourism now accepts all grants online with our electronic grant system.
If you haven’t used the system previously, please contact the Grant Coordinator (email@example.com) to assist with setting up your organizational account.
See the Electronic Grant Program User Manual for additional instructions.
For further questions or additional application call 608-261-6272 or email firstname.lastname@example.org.
TIC Grant Deadlines
Applications are due by midnight on January 1 and July 1 for eligible expenses already incurred.