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Tourist Information Center (TIC) Grant Program

The Tourist Information Center (TIC) Grant Program is open to non-profit tourism organizations, municipalities or Native American tribes who operate a regional tourist information center.

Why You Should Apply

  • An eligible applicant may be reimbursed up to $15,000 per organization per year.
  • The grant program will reimburse up to 50% of eligible expenses.
  • A straightforward application process focuses on the traveler services your center provides and its positive economic impact on the region and the state.
  • Your center must provide information on cultural, recreational and other tourism businesses.
  • You must be housed in a key location for travelers to stop, have trained staff, track visitors and provide travel information on your region and the state.


  • Eligible expenses are limited to staffing costs for the TIC, costs to acquire promotional materials and costs for standard display equipment such as racks or shelving.
  • We’ve identified five elements that are key to a successful welcome center. Strong applications speak to how these elements apply to the center:
    • Easily accessible to visitors. Staffed at convenient, high traffic times – including weekends.
    • Knowledgeable staff providing reliable information about state-wide travel opportunities.
    • Brochure distribution from large and small destinations and tourism businesses all across the state.
    • Integration of the brand message – fun!
  • Items that are not eligible for funding include office overhead, publications, printing, advertising, promotional items (i.e. key chains, mugs,), public relations efforts, or matching funds for Joint Effort Marketing projects. 
  • Your application must include the following:
    • Hours/dates of operation
    • Listing of publications available
    • Receipted vouchers
    • Payroll register
  • Eligible expenses for applications due January 1 must be incurred between July 1 and December 31 of the previous calendar year. Eligible expenses for applications due July 1 must be incurred between January 1 and June 30 of that year.

Please see TIC Grant Guidelines document for complete grant requirements. 

TIC Grant Administrative Code (pdf)

TIC Grant Guidelines (pdf)


Apply for a TIC grant

The Wisconsin Department of Tourism now accepts all grants online with our electronic grant system. 

To apply for a TIC grant, go to (Application Preview)

If you haven’t used the system previously, please contact the Grant Coordinator ( to assist with setting up your organizational account.

See the Electronic Grant Program User Manual for additional instructions. 

For further questions or additional application call 608-261-6272 or email


TIC Grant Deadlines

Applications are due by midnight on January 1 and July 1 for eligible expenses already incurred.