Industry Outreach

WIGCOT Presentations and Roundup

WIGCOT 2017 Attendee List

WIGCOT and Governor's Gala and Awards Celebration Photos

Presentations

Beyond the Boosted Post: Advanced Facebook & Instagram Advertising

Today, more time than ever is spent on social media platforms, but it can be tougher than ever to connect with your audience without a paid social media advertising strategy. Small budget? No worries. You can see significant results by spending a small amount of money on boosted content and more. Using real success stories and research, we'll demonstrate how tourism and hospitality marketers can get started with social media advertising on a small budget and top tips for maximizing results.

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Social Media Advertising: Turning Small Budgets into Big Results

Today, more time than ever is spent on social media platforms, but it can be tougher than ever to connect with your audience without a paid social media advertising strategy. Small budget? No worries. You can see significant results by spending a small amount of money on boosted content and more. Using real success stories and research, we'll demonstrate how tourism and hospitality marketers can get started with social media advertising on a small budget and top tips for maximizing results.

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The Six Steps to a Successful Digital Marketing Plan

Take your digital marketing plan to the next level with a mix of new and traditional strategies desgined to encourage engagement, build influencers and grow your online audience. Today's search engine algorithms include ranking factors focused on the user experience. Incorporating user generated content not only keeps you in touch with your audience, it also can lead to stronger organic traffic performance.

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Proving Tourism's Economic Impact with Reports and Dashboards

Destination marketing organizations are constantly challenged by political officials and other community memebers to provide their worth. Showing the economic benefits that leaisure- and meetings-focused tourism has to your region can be hard, especially if you don't have a way to visually protray the information in an easily understandable way. Learn how to properly collect data and the best ways to display your successes.

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