Industry Events


Being away from work can be a sacrifice, especially when you’re in the 24/7, 365 tourism industry. We promise these conferences are worth your while.

Wisconsin Governor's Conference on Tourism (WIGCOT)

This three day event, hosted by the Wisconsin Department of Tourism, is an educational, motivational and fun way to charge your batteries for the tourism work ahead. 



The 2020 Governor’s Conference on Tourism will be held at the Monona Terrace Convention in Madison March 15-17, 2020.

We look forward to seeing you in Madison!

Please visit our website for additional conference and registration information

Governor’s Tourism Awards

Award Categories

The Governor's Tourism Legacy Award - Presented to an individual who has shown a long lasting and permanent contribution to the industry over the years. A nominee for this award should have twenty-five (25) years or more of distinguished service to the tourism industry, fifteen years or more of which has been in Wisconsin.

The Governor’s Tourism Rising Star Award - Presented to an individual who is new to the tourism industry – within the last 5 years – and has shown leadership, commitment and a passion for Wisconsin’s tourism industry.

The Governor’s Tourism Stewardship Award - Presented to a business or community that uses and/or promotes sustainable practices.

The Governor’s Tourism Service Excellence Award - Presented to a business that has achieved significant success and growth by providing exceptional service to their customers and a strong, charitable involvement in their community.

Now accepting nominations for the 2020 Governor’s Tourism Awards. Submissions are due by January 31, 2020. Information about the nomination process and forms can be found on the Governor’s Tourism Awards website.

WIGCOT 2019 Presentations and Roundup

You can view pictures and presentations from WIGCOT 2019 here.

National Travel & Tourism Week

National Travel and Tourism Week is when communities across the country hold events as a way to put the spotlight on the contributions travel makes to the nation’s economy and quality of life. During National Travel and Tourism Week, the Department of Tourism distributes its annual economic impact research that shows how the tourism economy makes a positive impact on the state of Wisconsin. Appearances by the Governor, Lt. Governor, Secretary, Deputy Secretary and Tourism Department staff take place around the state always the first full week of May.

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Wisconsin Association of Convention & Visitors Bureaus Annual Fall Conference

This hard-working group representing destinations in every part of the state promotes leisure travel, meetings, conventions, and sports, and their annual conference isn’t just for CVB staffers either.

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Annual Events for Various Tourism Associations in the State

From the Wisconsin Hotel & Lodging Association Annual Meeting to the Wisconsin Association of Campground Owners Convention, there’s a networking gathering that exists to help support your livelihood.

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U.S. Travel Association’s Annual Educational Seminar for Tourism Organizations

Otherwise known as ESTO, and it’s the only national forum for tourism pros from state, regional and local levels to share trends, techniques, and cutting-edge best practices.

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