Industry Events


Being away from work can be a sacrifice, especially when you’re in the 24/7, 365 tourism industry. We promise these conferences are worth your while.

Wisconsin Governor's Conference on Tourism (WIGCOT)

This three day event, hosted by the Wisconsin Department of Tourism, is an educational, motivational and fun way to charge your batteries for the tourism work ahead. 


With the continuation of Emergency Order 28 extending Safer At Home, the rescheduled dates of May 26-28 for the 2020 Wisconsin Governor's Conference on Tourism were no longer advisable. It was decided to move what was planned for WIGCOT 2020, to March of 2021.

Our dates for next year are March 14-16, 2021 at the Monona Terrace Convention Center in Madison.

Please visit our website for additional details and updates regarding registration.

2020 Governor’s Tourism Awards

Sponsored by the Governor’s Council on Tourism, the Governor’s Tourism Awards recognize individuals, organizations and businesses for their excellence, dedication and impact on Wisconsin’s travel and hospitality industry. Originally intended to be presented at the 2020 WIGCOT, instead a virtual celebration took place to recognize nominees and announce award recipients. If you missed the awards program you can view the impressive list of nominees here and watch a recording of the celebration here. A press release announcing the winners and celebrating the work of the entire industry can be viewed here.

National Travel & Tourism Week

National Travel and Tourism Week is when communities across the country hold events as a way to put the spotlight on the contributions travel makes to the nation’s economy and quality of life. During National Travel and Tourism Week, the Department of Tourism distributes its annual economic impact research that shows how the tourism economy makes a positive impact on the state of Wisconsin.

Learn More

Destinations Wisconsin Annual Fall Conference

This hard-working group representing destinations in every part of the state promotes leisure travel, meetings, conventions, and sports, and their annual conference isn’t just for CVB staffers either.

Learn more

Annual Events for Various Tourism Associations in the State

From the Wisconsin Hotel & Lodging Association Annual Meeting to the Wisconsin Association of Campground Owners Convention, there’s a networking gathering that exists to help support your livelihood.

Learn More

U.S. Travel Association’s Annual Educational Seminar for Tourism Organizations

Otherwise known as ESTO, and it’s the only national forum for tourism pros from state, regional and local levels to share trends, techniques, and cutting-edge best practices.

Learn More