Industry Events


Being away from work can be a sacrifice, especially when you’re in the 24/7, 365 tourism industry. We promise these conferences are worth your while.

Wisconsin Governor's Conference on Tourism (WIGCOT)

This three day event, hosted by the Wisconsin Department of Tourism, is an educational, motivational and fun way to charge your batteries for the tourism work ahead. 

Join us for a Virtual WIGCOT 2021

The opportunity to host in-person meetings continues to be delayed due to the pandemic.  When we rescheduled the 2020 Wisconsin Governor’s Conference on Tourism to this year, we were hopeful that by March, we would once again be able to see you in person.  Regrettably, we will have to wait another year before we can all meet under one roof. 

In the meantime, we have re-imagined WIGCOT 2021 as a series of virtual programs and we’re excited about what’s in store! Starting on Tuesday, March 16 and continuing through early May, we will present four ½-day programs that will include updates on our work at the Department, along with inspirational and informative programs. From deep dives into research, marketing, and public relations to discussions of arts, culture, outdoor recreation and inclusion efforts, the agendas are built to set you up with fresh ideas and renewed energy as we collectively work on recovery.  

Please visit our website for additional information on programming, sponsors and exhibitors, online registration and future program dates. 

2021 Governor’s Tourism Awards

Sponsored by the Governor’s Council on Tourism, the Governor’s Tourism Awards recognize individuals, organizations and businesses for their excellence, dedication and impact on Wisconsin’s travel and hospitality industry.  Visit the Awards website to learn more about the program and access the online submission portal. Nominations for the awards are due by Friday, April 2, 2021 and award recipients will be announced at our final program in May. 

National Travel & Tourism Week

National Travel and Tourism Week is when communities across the country hold events as a way to put the spotlight on the contributions travel makes to the nation’s economy and quality of life.

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Destinations Wisconsin Annual Fall Conference

This hard-working group representing destinations in every part of the state promotes leisure travel, meetings, conventions, and sports, and their annual conference isn’t just for CVB staffers either.

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Annual Events for Various Tourism Associations in the State

From the Wisconsin Hotel & Lodging Association Annual Meeting to the Wisconsin Association of Campground Owners Convention, there’s a networking gathering that exists to help support your livelihood.

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U.S. Travel Association’s Annual Educational Seminar for Tourism Organizations

Otherwise known as ESTO, and it’s the only national forum for tourism pros from state, regional and local levels to share trends, techniques, and cutting-edge best practices.

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