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Tourist Information Center (TIC) Grant Program

The Tourist Information Center (TIC) Grant Program is open to non-profit tourism organizations, municipalities or Native American tribes who operate a regional tourist information center.

Why you should do it…

  • An eligible applicant may be reimbursed up to $15,000 per organization per year.
  • The grant program will reimburse up to 50% of eligible expenses.
  • A straightforward application process focuses on the traveler services your center provides and its positive economic impact on the region and the state.
  • Your center must provide information on cultural, recreational and other tourism businesses.
  • You must be housed in a key location for travelers to stop, have trained staff, track visitors and provide travel information on your region and the state.


  • Eligible expenses are limited to staffing costs for the TIC, costs to acquire promotional materials and costs for standard display equipment such as racks or shelving.
  • We’ve identified five elements that are key to a successful welcome center. Strong applications speak to how these elements apply to the center:
    • Easily accessible to visitors. Staffed at convenient, high traffic times – including weekends.
    • Knowledgeable staff providing reliable information about state-wide travel opportunities.
    • Brochure distribution from large and small destinations and tourism businesses all across the state.
    • Integration of the brand message – fun!
  • Items that are not eligible for funding include office overhead, publications, printing, advertising, promotional items (i.e. key chains, mugs,), public relations efforts, or matching funds for Joint Effort Marketing projects. 
  • Your application must include the following:
    • Hours/dates of operation
    • Listing of publications available
    • Receipted vouchers
    • Payroll register
  • Eligible expenses for applications due January 1 must be incurred between July 1 and December 31 of the previous calendar year. Eligible expenses for applications due July 1 must be incurred between January 1 and June 30 of that year.

Please see TIC Grant Guidelines document for complete grant requirements. 

TIC Grant Administrative Code (pdf)

TIC Grant Guidelines (pdf)

Apply for a TIC grant

The Wisconsin Department of Tourism now accepts all grants online with our electronic grant system. 

To apply for a TIC grant, go to (Application Preview)

If you haven’t used the system previously, please contact the Grant Coordinator to assist with setting up your organizational account.

Electronic Grant Program User Manual

For further questions or additional application call 608-261-6272 or email

TIC Grant Deadlines

Applications are due by midnight on January 1 and July 1 for eligible expenses already incurred.