Grants

2019 JEM Grant Presentations

Title

Point Back to the Land

Info

Title

Point Back to the Land

Info

A Gathering of Rogues and Ruffians – A Renaissance Faire Takes Visitors Back in Time 

Point Back to the Land

Shakespeare on the Edge is transporting visitors back in time for A Gathering of Rogues and Ruffians – A Renaissance Faire with help from a $39,550 Joint Effort Marketing (JEM) grant from the Wisconsin Department of Tourism.

The 11thannual faire brings the Renaissance to life with a look at the era’s arts, activities and characters. A Gathering of Rogues and Ruffians is set to take place on October 13 and 14 at Circus World in Baraboo. During the event, visitors of all ages will have the opportunity to experience aspects of the Renaissance, from jewelry to pottery to costumes of the times. In addition to Renaissance-themed shops, there is a variety of live performances such as archery, sword fighting, magic, jousting and more.

The event is anticipated to attract 6,200 attendees generating an estimated $590,000 in estimated visitor spending in the area. Grant funds will go towards outdoor, online, print and broadcast advertising to attract both day-trippers and out-of-state visitors from Iowa, Illinois, Michigan and Minnesota.