Chuhuly Exhibit

2017 JEM Grant Presentations

John Michael Kohler Arts Center Displays Yearlong Exhibition Series

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The John Michael Kohler Arts Center (JMKAC) is framing up a yearlong original exhibition series with help from a $20,000 Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism. “The Road Less Traveled” will utilize the entire JMKAC facility to showcase nineteen artist-built environments from the art center’s world-renowned collection. The exhibit combines rarely-seen and never-before displayed installations centered on the theme of art environments, developed from transformation of a personal space, such as a home or year, into an exceptional work of art. 

Visitors Invited to Jam at Lancaster Brews And Blues Festival

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The Lancaster Area Chamber of Commerce is brewing up marketing efforts for its annual Brews and Blues Festival with help from a $2,514 Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism. The festival combines a brewfest and blues music festival, giving visitors a chance to sample regional and local beer while listening to some of the best blues artists in the Midwest. This year’s festival will take place on June 17 at Schreiner Memorial Library Park right off of US Highway 61, commonly known as the Blues Highway.

Wausau Festival Celebrates Hmong Culture

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The Hmong American Center, Inc. is celebrating the history, culture and heritage of the Hmong community during the first-ever Hmong Wausau Festival, taking place July 29-30. With help from a $10,000 Multicultural Grant from the Wisconsin Department of Tourism, the festival aims to attract Hmong community members and visitors from across the Midwest. 

Ferryville Tourism Celebrates Six Years of Rummage Along the River

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The Village of Ferryville is gearing up for another successful year of “Rummage Along the River” with help from a $1,500 Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism. Bargain hunters across the Midwest are invited to explore the 70 mile garage sale that winds through multiple communities along the Great River Road. The annual event allows residents to sell crafts, antiques, furniture, tools and more. This year’s Rummage Along the River will take place on May 19-20.

Racine County Opens Doors to Local Gems for Second Year

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Real Racine is once again opening its doors for a day-long celebration of interesting places, fascinating architecture and local history at “Open House Racine County.” With help from an $8,950 Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism, Open House Racine County offers free and rare access to 60 buildings and sites across Racine County. Open House Racine County is set to take place on May 6, 2017. 

Phelps Maple Syrup Fest Taps Into Sixth Year

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The Phelps Chamber of Commerce is celebrating its sixth annual Maple Syrup Fest with help from a $7,226 Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism. This year’s Maple Syrup Fest takes place on April 1 and will feature tours of local sugar bushes, tree-tapping demonstrations, a maple syrup judging contest a “Maple Café” and more. 

Leigh Yawkey Woodson Art Museum Promotes M.C. Escher Exhibition

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The Leigh Yawkey Woodson Art Museum is drawing up interest in an exhibition of work by Dutch artist M.C. Escher with help from a $20,000 Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism. The exhibition, “M.C. Escher: Reality and Illusion,” includes 120 woodcuts, lithographs and drawings created by the artist best known for his geometric patterns and architectural fantasies, such as upside-down stairways. The exhibition will be on view at the Woodson Art Museum, always admission free, from March 4 through May 28, 2017.  

Kortelopet Cross-Country Ski Race Moves to New Day

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The American Birkebeiner Ski Foundation is racing into the new year with a marketing campaign aimed at promoting its Kortelopet (Korte) cross-country ski race and the importance of a healthy, active lifestyle. With help from a $12,450 Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism, the American Birkebeiner Ski Foundation looks to increase participation in the 29 kilometer race slated for Feb. 23, 2018. This year’s will take place on Friday, Feb. 24. 

Kenosha Cooks Up Third Year of Restaurant Week

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The Kenosha Area Convention and Visitors Bureau is serving up a third year of its Downtown Kenosha Restaurant Week with help from a $8,250 Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism. The nine-day event will take place Feb. 18-26 and showcases Kenosha’s many locally-owned restaurants and specialty food shops. 

Discover Wisconsin Skiing Glides Into Year-2 Destination Marketing Grant

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Skiing Wisconsin, Inc. is kicking-off Year 2 of its Discover Wisconsin Skiing destination marketing campaign with help from a $10,750 Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism. This year’s “Ignite the Passion” campaign aims to promote ski destinations across Wisconsin, with a focus on introducing new families to the sport by promoting children’s programs. 

Ripon Prepares For Another 'Dickens of a Christmas'

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The Ripon Area Chamber of Commerce is looking to expand its popular holiday event, Dickens of a Christmas, with the help from a $7,322 Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism. This year will mark the 26th anniversary of the community-wide event, featuring “Living Window” displays highlighting popular scenes from the Charles Dickens classic, A Christmas Carol. Dickens of a Christmas will take place December 2-4, 2016 in downtown Ripon. 

Visit Milwaukee Launches Winter Shopping & A Show Campaign

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With the holiday season just around the corner, VISIT Milwaukee is launching its second winter marketing campaign offering deep discounts for hotel stays, along with a Milwaukee Holiday Getaway prize package valued at $1,500. With help from a $39,500 Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism, the winter campaign is designed to promote leisure and overnight travel to the greater Milwaukee area, highlighting the region’s shopping and theater experiences. 

Eau Claire Destination Marketing Campaign Enters Third Year

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Visit Eau Claire is continuing its successful “Vacation Like a Local” destination marketing campaign with help from a Year 3 $29,700 Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism. The campaign aims to increase visitor engagement with the Eau Claire community through curated stories that highlight the city’s hidden gems, local favorites and up-and-coming attractions. Videos, photography and hand-written moments will be used as part of the campaign to inspire vacations to Eau Claire.

Country Christmas Lights Up Spring Green 

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Spring Green Country Christmas is spreading holiday cheer with help from a $6,252 Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism. Spring Green Country Christmas “Light Up the Season” will span three weekends in November and December at the Post House Garden in downtown Spring Green. The event features winter fireworks, carolers, breakfast with Santa, a light parade and many more family-friendly activities. 

Frozen Assets Festival Skates Into Second Year 

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The Clean Lakes Alliance is heating up this winter with the expansion of its Frozen Assets Festival, taking place February 2-5 in Madison. With help from a $39,525 Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism, the Frozen Assets Festival will now span three days to increase lake awareness and usage, as well as emphasize winter recreational opportunities in the area.  

White Deer Triathlon Ready for Year Three 

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The Boulder Junction Chamber of Commerce is preparing for its annual White Deer Triathlon with the help of a $14,000 Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism. The Chamber will use the grant to help promote the event through social media, print and broadcast advertising, along with internet marketing and public relations components. Now in its third year, the event aims to attract more tourism to the Northwoods area during a time that typically sees fewer visitors.