Chuhuly Exhibit

2017 JEM Grant Presentations

Clark County Prepares For Harvest Moon Fall Tour

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The Clark County Economic Development Corporation and Tourism Bureau (CCEDC&TB) is preparing for its annual Harvest Moon Fall Tour with help from a $7,000 Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism. Taking place Sept. 15-Oct. 8, the tour promotes the natural beauty, communities and businesses in Clark County. 

Wisconsin County Forests Association Receives Tourism Grant

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The Wisconsin County Forests Association is building up marketing efforts aimed at promoting all 29 Wisconsin County Forests as the go-to spot for bird hunting. With help from a $7,355 Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism, the Association looks to inform thousands of passionate upland bird hunters from across the country about the abundance of premier ruffed grouse and woodcock hunting opportunities in Wisconsin’s Forestland. 

Two Vilas County Events Prepare for Fall Fun

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Two events in Wisconsin’s Northwoods are expanding their marketing efforts with help from Joint Effort Marketing (JEM) Grants from the Wisconsin Department of Tourism. The Eagle River Area Chamber of Commerce was awarded a $5,000 grant for SepTimber Ride and Land O’Lakes Arts (LOLA) will receive a $10,000 grant for its LOLA Zombie Crawl Weekend. The Eagle River Area Chamber of Commerce is gearing up for year three of its SepTimber Ride bicycling event, taking place Saturday, September 9, and the LOLA Zombie Crawl Weekend is shuffling into its second year on October 27-29.    

Driftless Wisconsin Attracts More Visitors with Tourism Grant

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Driftless Wisconsin is growing its “Explore Driftless Wisconsin” sales promotion with help from a $5,000 Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism. The promotion aims to attract visitors to 27 communities across Crawford and Vernon Counties and the Kickapoo Valley through an online coupon book offering discounts to 30 businesses and attractions in the Driftless Region.  

Grant County Tourism Council Receives Grant for Destination Marketing Campaign

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The Grant County Tourism Council received a $4,975 Joint Effort Marketing (JEM) grant for its new market research efforts aimed at developing a long-term marketing strategy for the county. The research will help the tourism council create a branded campaign and new marketing materials highlighting the county’s travel destinations. The Council aims to assess visitor perceptions and feedback of the area’s offerings in order to create a strategic marketing plan that highlights successful tourism attractions while promoting interest in lesser known sites.   

Museum of Wisconsin Art Struts Into The Fashion Scene

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The Museum of Wisconsin Art (MOWA) is exploring the world of fashion through four sartorial-themed exhibitions with help from a $25,500 Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism. The exhibitions are united under MOWA’s summer-long marketing campaign, “A State of Fashion.” Spanning more than 100 years of fashion, the exhibitions offer a broad survey of modern fashion to the cutting-edge work of regional contemporary designers, providing different lenses through which American history can be traced. MOWA’s “A State of Fashion” runs through September 17, 2017. 

Rodeo Event Highlights Wisconsin's Equestrian Background

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Northwoods Triple Crown Festival is highlighting the best of Wisconsin’s equestrian background with a three-day family-friendly event. With help from a $26,677 Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism, Black Hawk Hill Horse Park Inc. is bringing the excitement of classic rodeo-style events to the Langlade County Fairgrounds. The event will feature Wisconsin barbeque, professional bull riders and barrel racers, and various equestrian-related demonstrations. The Northwoods Triple Crown Festival will take place August 11-13. 

Eaux Claires Hits All The Right Notes In Year Three

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Visit Eau Claire is drumming up marketing efforts for the third year of the successful Eaux Claires festival with help from a $18,200 Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism. The outdoor music and arts festival, curated by Bon Iver frontman and Eau Claire native Justin Vernon, will feature a wide variety of musicians, as well as local artists, vendors and small businesses. Eaux Claires is set to take place June 16-17, 2017 in Eau Claire.

Ellsworth Serves Up 16th Year Of Cheese Curd Festival

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The Ellsworth Area Chamber of Commerce welcomes visitors to enjoy a true Wisconsin classic at the 16th annual Cheese Curd Festival with help from a $25,900 Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism. Taking place in the “Cheese Curd Capital of Wisconsin”, the festival honors the popularity of Wisconsin cheese, with a focus on the cheese curd. Attendees can enjoy deep fried curds and signature dipping sauces, cheese curd-influenced cuisine, a cheese curd eating contest and more. The festival is set to take place June 23-24.

Ashland & Bayfield Aim To Promote Winter Recreation

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Together, Ashland and Bayfield Counties are gearing up for a new marketing campaign aimed at establishing the area as a go-to winter destination for outdoor activities. With help from a $10,000 Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism, the “Winter Wellness” campaign will promote the many trails and attractions open during the winter months. The campaign will run from January-March, 2018. 

Stevens Point Area CVB Receives $30,000 Tourism Grant

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The Stevens Point Area Convention & Visitors Bureau is embarking on a year-long brand perception study with help from a $30,000 Joint Effort Marketing (JEM) grant from the Wisconsin Department of Tourism. The study will help identify travelers to the region, highlight the area’s assets and opportunities and provide quantifiable reporting of the economic impact of tourism in the Stevens Point Area. 

Tourism Grant Helps Presque Isle Welcome Summer Season

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The Presque Isle Chamber of Commerce is inviting visitors to experience “Wisconsin’s Last Wilderness” during Presque Isle Days with help from a $9,380 Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism. The Chamber aims to leverage the new festival to highlight the area’s regional assets and cultural history. Presque Isle Days will take place June 24-25 and features lumberjack shows, a 5K/10K run, lake pontoon cruises, plein air art events and more. 

Submarine Festival Dives Into Third Year

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The Wisconsin Maritime Museum is heading into the third year of its three-day festival, Subfest, with help from a $27,443 Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism. The festival serves as a community-wide celebration of Manitowoc’s shipbuilding heritage and the 28 submarines built in the area during World War II. Visitors have the opportunity to enjoy music, food, sidewalk sales, a water ski show, self-guided submarine tours, fireworks and more. The third annual Subfest will take place at the Wisconsin Maritime Museum and throughout downtown Manitowoc July 7-9. 

La Crosse Races To First Year of Catgut Paddle

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The City of La Crosse Parks, Recreation and Forestry is inviting outdoor enthusiasts to enjoy its first ever Catgut Paddle with help from a $5,000 Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism. Catgut Paddle features a 14-mile canoe and kayak race and 4-mile family-friendly paddle. The event is set to take place July 22, 2017 at Veterans Freedom Park in La Crosse. Tourism Secretary Stephanie Klett presented the JEM grant check to the City of La Crosse Parks, Recreation and Forestry at Veterans Freedom Park on Monday, May 22. 

Thornberry Creek LPGA Classic Brings Women's Golf to Wisconsin

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The Oneida Nation of Wisconsin is partnering with the LPGA to bring professional women’s golf to the Greater Green Bay Area with help from a $39,550 Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism. For seven days, 144 of the world’s best women golfers will compete for $2 million as part of the inaugural Thornberry Creek LPGA Classic. The tournament is set to take place July 3-9, 2017 at Thornberry Creek at the Oneida Golf Course and will be televised worldwide via NBC’s Golf Channel.  

Forest Frenzy Winter Triathlon Sprints Into First Year

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The Boulder Junction Chamber of Commerce is ready to race into the winter season with its inaugural Forest Frenzy Winter Triathlon with help from a $5,000 Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism. Taking place February 16-17, 2018, the triathlon will combine a 9.5K cross-country ski race, 6K snowshoe race and 9.5K fat bike race.  

ChocolateFest Unwraps Another Year

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ChocolateFest is sweetening its marketing efforts with help from a $37,300 Joint Effort Marking (JEM) Grant from the Wisconsin Department of Tourism. Taking place May 26-29, this year’s ChocolateFest theme is western rodeo and features family-friendly activities, such as chocolate cooking demonstrations, games, musical performances, a fireworks display and more. 

Boscobel Destination Marketing Campaign Grows

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The Boscobel Chamber of Commerce is growing its “Wisconsin Outdoor Recreation Destination” marketing campaign with help from a $16,970 Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism. The Year-2 campaign aims to further establish the Boscobel area as a premier outdoor recreation destination in Wisconsin. In the second year of the campaign, the Chamber hopes to increase visitor spending from July to September in the Boscobel-Muscoda-Blue River-Wauzeka area. They are also looking to build on last year’s web and social media efforts. 

Kenosha Area CVB Receives $55,000 in Tourism Grants

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Three events in Kenosha are expanding their marketing efforts with help from Joint Effort Marketing (JEM) Grants and a Ready, Set, Go! (RSG) Grant from the Wisconsin Department of Tourism. Hosted by the Kenosha Area Convention & Visitors Bureau (CVB), the inaugural Tribute Island music event was awarded a $39,500 JEM grant, Border War Beer Fest received a $13,000 JEM grant and the 2017 USA Paratriathlon National Championships was presented a $2,500 RSG grant.  Wisconsin Department of Tourism Secretary Stephanie Klett presented the grant checks during the Kenosha Area Convention & Visitors Bureau Tourism Week Celebration Dinner on Monday, May 8. 

St. Germain Welcomes Year Two of Arctic Warrior Races

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The St. Germain Chamber of Commerce is looking ahead to year two of its outdoor adventure event with help from a $5,000 Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism. Taking place January 13, 2018, Arctic Warrior Races is a multi-race event comprised of a 5k/10k Snowshoe Challenge, 5k/10k Obstacle Course Race, 1k Little Warrior race and Ultimate Warrior race. Wisconsin Department of Tourism Secretary Stephanie Klett presented the grant check during “Martinis in May” on Saturday, May 6.

Lake Geneva Receives Over $56,000 in Tourism Grants

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Two events in Lake Geneva are expanding marketing efforts with help from Joint Effort Marketing (JEM) Grants from the Wisconsin Department of Tourism. VISIT Lake Geneva is receiving a Year-3 $26,115 grant for its popular Lake Geneva Restaurant Week and a $30,000 grant for The Santa Cruise. The JEM Grants were presented during the Lake Geneva Tourism Summit on Tuesday, May 9. 

Kenosha Welcomes Back Food, Folks and Spokes

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The Kenosha YMCA is pedaling into a new era of its Food, Folks and Spokes event with help from a $10,000 Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism. Food, Folks and Spokes is the kickoff event for the bicycle race series Tour of America’s Dairyland, hosted by the Wisconsin Milk Marketing Board. The event will be held on June 15 and features international cycling classic pro-am bicycle races in addition to local food vendors, games, health screenings and live music. Wisconsin Department of Tourism Secretary Stephanie Klett presented the grant checks during the Kenosha Area Convention & Visitors Bureau Tourism Week Celebration Dinner on Monday, May 8. 

Milwaukee Museum Mile Hosts Outdoor Painting Event

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The Milwaukee Museum Mile is celebrating the second year of their successful “Plein Air MKE” event with help from a $21,000 Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism. Plein Air MKE will welcome 75 artists from around the Midwest to participate in an outdoor painting competition from May 11-21 on Milwaukee’s historic East Side.

Milton Music Festival Channels The 80s 

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Four Milton non-profit organizations are banding together to host the second year of Wally’s Music Festival, a 1980’s rock music festival, with help from a $24,286 Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism. The Milton Area Chamber of Commerce, The Gathering Place, The Milton Historical Society and Milton FFA Alumni are once again hosting the “big hair” music festival, featuring a variety of 80’s rock bands as well as a wide selection of food and beverage vendors. Wally’s Music Festival will take place June 2-3 at Schilberg Park in Milton. 

BIKE ME Fun Ride Pedals Into First Year

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The 50th Anniversary Rails to Trails Organization is gearing up for its first-ever BIKE ME Fun Ride with help from a $10,000 Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism. The two-day bike ride will take place on the Elroy-Sparta Bike Trail, the nation’s first rails-to-trails conversion. BIKE ME Fun Ride will kick-off with a pre-ride reception in Sparta on June 2, and conclude with a celebration party in Kendall after the all-day bike ride on June 3. 

Rites of Spring Stitches Together Road Trip For Fiber Fanatics

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For the second year, Rites of Spring Fiber Frolic invites travelers to weave through 12 local businesses and farms in north east Wisconsin with help from a $9,780 Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism. Taking place May 5-7, the weekend-long road trip spans six counties, from Lake Winnebago to Lake Michigan and includes open houses at area shops, farms, cafes and restaurants.  

John Michael Kohler Arts Center Displays Yearlong Exhibition Series

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The John Michael Kohler Arts Center (JMKAC) is framing up a yearlong original exhibition series with help from a $20,000 Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism. “The Road Less Traveled” will utilize the entire JMKAC facility to showcase nineteen artist-built environments from the art center’s world-renowned collection. The exhibit combines rarely-seen and never-before displayed installations centered on the theme of art environments, developed from transformation of a personal space, such as a home or year, into an exceptional work of art. 

Visitors Invited to Jam at Lancaster Brews And Blues Festival

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The Lancaster Area Chamber of Commerce is brewing up marketing efforts for its annual Brews and Blues Festival with help from a $2,514 Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism. The festival combines a brewfest and blues music festival, giving visitors a chance to sample regional and local beer while listening to some of the best blues artists in the Midwest. This year’s festival will take place on June 17 at Schreiner Memorial Library Park right off of US Highway 61, commonly known as the Blues Highway.

Wausau Festival Celebrates Hmong Culture

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The Hmong American Center, Inc. is celebrating the history, culture and heritage of the Hmong community during the first-ever Hmong Wausau Festival, taking place July 29-30. With help from a $10,000 Multicultural Grant from the Wisconsin Department of Tourism, the festival aims to attract Hmong community members and visitors from across the Midwest. 

Ferryville Tourism Celebrates Six Years of Rummage Along the River

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The Village of Ferryville is gearing up for another successful year of “Rummage Along the River” with help from a $1,500 Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism. Bargain hunters across the Midwest are invited to explore the 70 mile garage sale that winds through multiple communities along the Great River Road. The annual event allows residents to sell crafts, antiques, furniture, tools and more. This year’s Rummage Along the River will take place on May 19-20.

Racine County Opens Doors to Local Gems for Second Year

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Real Racine is once again opening its doors for a day-long celebration of interesting places, fascinating architecture and local history at “Open House Racine County.” With help from an $8,950 Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism, Open House Racine County offers free and rare access to 60 buildings and sites across Racine County. Open House Racine County is set to take place on May 6, 2017. 

Phelps Maple Syrup Fest Taps Into Sixth Year

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The Phelps Chamber of Commerce is celebrating its sixth annual Maple Syrup Fest with help from a $7,226 Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism. This year’s Maple Syrup Fest takes place on April 1 and will feature tours of local sugar bushes, tree-tapping demonstrations, a maple syrup judging contest a “Maple Café” and more. 

Leigh Yawkey Woodson Art Museum Promotes M.C. Escher Exhibition

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The Leigh Yawkey Woodson Art Museum is drawing up interest in an exhibition of work by Dutch artist M.C. Escher with help from a $20,000 Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism. The exhibition, “M.C. Escher: Reality and Illusion,” includes 120 woodcuts, lithographs and drawings created by the artist best known for his geometric patterns and architectural fantasies, such as upside-down stairways. The exhibition will be on view at the Woodson Art Museum, always admission free, from March 4 through May 28, 2017.  

Kortelopet Cross-Country Ski Race Moves to New Day

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The American Birkebeiner Ski Foundation is racing into the new year with a marketing campaign aimed at promoting its Kortelopet (Korte) cross-country ski race and the importance of a healthy, active lifestyle. With help from a $12,450 Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism, the American Birkebeiner Ski Foundation looks to increase participation in the 29 kilometer race slated for Feb. 23, 2018. This year’s will take place on Friday, Feb. 24. 

Kenosha Cooks Up Third Year of Restaurant Week

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The Kenosha Area Convention and Visitors Bureau is serving up a third year of its Downtown Kenosha Restaurant Week with help from a $8,250 Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism. The nine-day event will take place Feb. 18-26 and showcases Kenosha’s many locally-owned restaurants and specialty food shops. 

Discover Wisconsin Skiing Glides Into Year-2 Destination Marketing Grant

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Skiing Wisconsin, Inc. is kicking-off Year 2 of its Discover Wisconsin Skiing destination marketing campaign with help from a $10,750 Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism. This year’s “Ignite the Passion” campaign aims to promote ski destinations across Wisconsin, with a focus on introducing new families to the sport by promoting children’s programs. 

Ripon Prepares For Another 'Dickens of a Christmas'

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The Ripon Area Chamber of Commerce is looking to expand its popular holiday event, Dickens of a Christmas, with the help from a $7,322 Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism. This year will mark the 26th anniversary of the community-wide event, featuring “Living Window” displays highlighting popular scenes from the Charles Dickens classic, A Christmas Carol. Dickens of a Christmas will take place December 2-4, 2016 in downtown Ripon. 

Visit Milwaukee Launches Winter Shopping & A Show Campaign

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With the holiday season just around the corner, VISIT Milwaukee is launching its second winter marketing campaign offering deep discounts for hotel stays, along with a Milwaukee Holiday Getaway prize package valued at $1,500. With help from a $39,500 Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism, the winter campaign is designed to promote leisure and overnight travel to the greater Milwaukee area, highlighting the region’s shopping and theater experiences. 

Eau Claire Destination Marketing Campaign Enters Third Year

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Visit Eau Claire is continuing its successful “Vacation Like a Local” destination marketing campaign with help from a Year 3 $29,700 Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism. The campaign aims to increase visitor engagement with the Eau Claire community through curated stories that highlight the city’s hidden gems, local favorites and up-and-coming attractions. Videos, photography and hand-written moments will be used as part of the campaign to inspire vacations to Eau Claire.

Country Christmas Lights Up Spring Green 

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Spring Green Country Christmas is spreading holiday cheer with help from a $6,252 Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism. Spring Green Country Christmas “Light Up the Season” will span three weekends in November and December at the Post House Garden in downtown Spring Green. The event features winter fireworks, carolers, breakfast with Santa, a light parade and many more family-friendly activities. 

Frozen Assets Festival Skates Into Second Year 

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The Clean Lakes Alliance is heating up this winter with the expansion of its Frozen Assets Festival, taking place February 2-5 in Madison. With help from a $39,525 Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism, the Frozen Assets Festival will now span three days to increase lake awareness and usage, as well as emphasize winter recreational opportunities in the area.  

White Deer Triathlon Ready for Year Three 

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The Boulder Junction Chamber of Commerce is preparing for its annual White Deer Triathlon with the help of a $14,000 Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism. The Chamber will use the grant to help promote the event through social media, print and broadcast advertising, along with internet marketing and public relations components. Now in its third year, the event aims to attract more tourism to the Northwoods area during a time that typically sees fewer visitors.