Chuhuly Exhibit

2016 JEM Grant Presentations

MILWAUKEE REPERTORY THEATER LAUNCHES NEW PRODUCTION OF HOLIDAY CLASSIC 

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Milwaukee Repertory Theater (The Rep) is ringing in the holiday season with a new production of A Christmas Carol with help from a $15,000 Joint Effort Marketing (JEM) grant from the Wisconsin Department of Tourism. The new adaptation of Charles Dickens’ classic tale will be held at the historic Pabst Theater from Nov. 29-Dec.24.  

FLORENTINE OPERA COMPANY PREMIERES SISTER CARRIE

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The Florentine Opera Company is welcoming performing arts enthusiasts to attend a live recording of their new opera “Sister Carrie” with help from a $28,250 Joint Effort Marketing (JEM) Grant from the Department of Tourism. The world premiere of the opera will be professionally recorded during two live performances at the Marcus Center for the Performing Arts on Friday, October 7 and Sunday, October 9. 

CHINA LIGHTS

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Visitors are invited to celebrate the art, light and culture of China at the inaugural China Lights exhibit with help from a $39,550 Joint Effort Marketing (JEM) grant from the Department of Tourism. Taking place Oct. 1-30 at Boerner Botanical Gardens, China Lights features 40 displays with over 1,000 sculptural components created on-site by Chinese artisans. The month-long exhibit also features nightly stage performances highlighting various Chinese entertainment, cultural displays and video presentations, and Asian and American food offerings. 

Wisconsin Dells Kilbourn City Live 

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The Wisconsin Dells Visitor & Convention Bureau is inviting visitors to experience a new music festival with help from a $18,750 Joint Effort Marketing (JEM) grant from the Department of Tourism. Kilbourn City Live will take place on Oct. 1 in downtown Wisconsin Dells and features up-and-coming bands and notable headline acts. The family-friendly event is free and supports the revitalization of the city’s historic downtown. 

BALDWIN-WOODVILLE CHILI FEST

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The Baldwin-Woodville Chamber of Commerce is serving up some fall fun at this year’s Chili Fest with the help of a $7,000 Joint Effort Marketing (JEM) grant from the Department of Tourism. Taking place Saturday, Sept. 24, Chili Fest will feature recipes submitted by local businesses and cook-off awards for best chili, best booth and people’s choice. In addition to chili samples and local food vendors, visitors can enjoy live music, local shopping and children’s activities. 

HENRY VILAS READY TO SHINE THIS HOLIDAY WITH "ZOO LIGHTS"

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Henry Vilas Zoo and the Greater Madison Convention and Visitors Bureau are partnering up for the first ever “Zoo Lights” holiday event, taking place November 23, 2016-January 1, 2017. With help from a $30,000 Joint Effort Marketing (JEM) grant from the Wisconsin Department of Tourism, Zoo Lights invites visitors from Wisconsin and neighboring states to experience the 200,000 lights and 300 themed displays that will fill the Henry Vilas Zoo during the holiday season.

AMERICAN PLAYERS THEATRE REACHES NEW AUDIENCE 

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American Players Theatre (APT) is inviting loyal fans and new patrons to experience a weekend of plays, conversation and tours with the help of a $35,000 Joint Effort Marketing (JEM) grant, presented by Wisconsin Department of Tourism. Taking place over five weekends between Aug. 5 and Sep. 5, the “Beyond the Plays” series aims to create a stronger relationship between patrons and APT plays with activities such as panel discussions, behind the scenes tours and more.

PAINT THE POINT LOOKS TO EXPAND WITH HELP FROM TOURISM GRANT

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Arts Mineral Point, Inc. is preparing for its annual plein air painting competition, Paint the Point, with help from a $5,750 Joint Effort Marketing (JEM) grant from the Department of Tourism. The four-day competition, taking place Aug. 10-13, aims to promote arts-based tourism in Wisconsin’s Driftless Region with three painting events throughout the township of Mineral Point.  

EXPLORE LA CROSSE GEARS UP FOR LABOR DAY BICYCLE FESTIVAL 

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Explore La Crosse is pedaling in year six of its La Crosse Area Bicycle Festival with help from a $5,250 Joint Effort Marketing (JEM) grant from the Department of Tourism. The festival, taking place Sept. 2-5, invites cycling enthusiasts to enjoy group road rides throughout the city and surrounding area. All rides are free and open to the public and feature challenging road and mountain rides or short-distance, guided tours to ice cream and coffee shops, historic landmarks and local neighborhoods in La Crosse. 

WAUSAU HOSTS NEW GINSENG FESTIVAL 

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The Wausau/Central Wisconsin Convention & Visitors Bureau is inviting visitors to the Ginseng Capitol of the World for the inaugural International Wisconsin Ginseng Festival on Sept. 15-17. With help from a $39,499 Joint Effort Marketing (JEM) grant from the Department of Tourism, the three-day event will promote Central Wisconsin’s ginseng industry with variety of field tours, cooking demonstrations and food and beverage tastings.

MERCER AREA CHAMBER OF COMMERCE REELS IN VISITORS WITH CAN-YAK FISHING TOURNAMENT

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The Mercer Area Chamber of Commerce is inviting anglers to experience the area’s fishing and paddling opportunities at the 2016 Can-Yak Fishing Tournament and Festival on Sept. 2-4. With help from a $6,000 Joint Effort Marketing (JEM) grant from the Department of Tourism, the three-day event includes a fishing tournament, outdoor expo with workshops and demonstrations, build your cardboard Can-Yak contest, camping cook-off challenge, live music and family-friendly activities. 

MAUSTON CHAMBER OF COMMERCE RECEIVES $33,000 TOURISM GRANT

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The Mauston Chamber of Commerce is inviting visitors on a scavenger hunt to “find” Aldo Leopold around various sites in Greater Mauston with help from a $33,000 Joint Effort Marketing (JEM) grant from the Wisconsin Department of Tourism. The “Where’s Aldo” campaign aims to promote the area’s outdoor reactional opportunities, such as fishing, canoeing, biking and wildlife viewing, while highlighting Leopold’s conservation work in south central Wisconsin.  

SUBMARINE FESTIVAL LAUNCHES INTO SECOND YEAR 

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The Wisconsin Maritime Museum is inviting visitors to celebrate Manitowoc’s ship-building history at the second annual Subfest. With help from a $35,000 Joint Effort Marketing (JEM) grant from the Wisconsin Department of Tourism, this year’s festival includes new event activities, museum experiences and theme, “Submarines in Pop Culture.” Subfest will take place July 8-10 at the Wisconsin Maritime Museum and downtown Manitowoc.  

JOHN MICHAEL KOHLER ARTS CENTER RECEIVES TOURISM GRANT FOR LEVITT AMP SHEBOYGAN MUSIC SERIES

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The John Michael Kohler Arts Center (JMKAC) is expanding marketing efforts for its Levitt AMP Sheboygan Music Series with help from a $25,908 Joint Effort Marketing (JEM) grant from the Wisconsin Department of Tourism. The 10-week concert series runs through Aug. 18 and features free, open-air concerts every Thursday evening. Weekly lineups include opening acts by local musicians, followed by professional headliners from across the county.  

FLORENCE COUNTY RECEIVES $5,600 TOURISM MARKETING GRANT

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Florence County is encouraging visitors to experience Northern Wisconsin’s fall color on the Wild Rivers Waterfall Tour with help from a $5,600 Joint Effort Marketing (JEM) grant from the Wisconsin Department of Tourism. The tour builds on research conducted from a Year-1 JEM grant awarded to the county. This year’s marketing efforts will run from July through October, 2016 and aim to promote hiking along the area’s seven waterfalls during the fall season.  

 SOIL SISTERS EVENT BLOOMS WITH HELP OF TOURISM GRANT

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The Wisconsin Farmers Union Foundation is sprouting up marketing efforts for their annual Soil Sisters culinary and agritourism event with help from a $12,725 Joint Effort Marketing (JEM) grant from the Wisconsin Department of Tourism. Taking place Aug. 5-7, Soil Sisters celebrates women farmers and rural life across Green County by providing visitors with distinct agritourism experiences involving more than 20 women-owned farms. 

WOODLAND INDIAN ART AND MARKET CELEBRATES 10 YEARS 

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Woodland Indian Arts is gearing up for the 10th anniversary of its Woodland Indian Art Show and Market with help from a $20,000 Joint Effort Marketing (JEM) grant from the Wisconsin Department of Tourism. Taking place July 1-3, 2016, the art show and market highlights the unique artistic styles of Native American Nations from the Midwest and eastern regions of the U.S. Artists from across the county will display and sell their original works of art, which can also be entered into the art show competition.

KENOSHA HOSTS NEW BORDER WAR BEER FEST 

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The Kenosha Area Convention & Visitors Bureau (KACVB) is brewing up a showdown with the first annual Border War Beer Fest taking place Saturday, June 25. With help from a $30,000 Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism, the new festival will showcase the best of 28 Wisconsin and Illinois breweries in a friendly battle of the beers. Attendees will be able to sample craft beer and cider from both states and vote on the best taste to see which state will take home the “Willy,” the official festival trophy. The event will also include home brew sampling, food offerings and live music, as well as a Border War Fun Run 5k to kick off the event. 

MADISON TEES UP FOR AMERICAN FAMILY INSURANCE CHAMPIONSHIP 

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Madison is the newest stop on the PGA TOUR Champions this summer with help from a $30,000 Joint Effort Marketing (JEM) grant from the Wisconsin Department of Tourism. The inaugural American Family Insurance Championship, hosted by professional golfer and Wisconsin native Steve Stricker, will take place June 20-26 at University Ridge Golf Course. The weeklong event will include pre-tournament activities, including a youth golf clinic, Pro-Am events and a three-day pro tournament with a field of 81 golfers. Proceeds from the championship will be donated through the Steve Stricker American Family Insurance Foundation to the American Family Children’s Hospital and other local charities.

TOMAHAWK REGIONAL CHAMBER OF COMMERCE RECEIVES $30,000 TOURISM GRANT

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Tourism Secretary Stephanie Klett presented a $30,000 Joint Effort Marketing (JEM) grant to the Tomahawk Regional Chamber of Commerce for its new market research campaign aimed at developing a brand strategy for the region. The Chamber anticipates the marketing program generated by the research will increase tourism expenditures in Tomahawk by nearly $4.2 million. 

SAYNER/STAR LAKE STREET FAIR EXPANDS WITH THIRD YEAR TOURISM GRANT

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The third annual Sayner/Star Lake Street Fair is getting a marketing boost with help from an $8,250 Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism. Taking place on Sunday, August 7, The Sayner/Star Lake Street Fair will once again be held between the pristine waters of Plum and Star Lake. This year’s festival will feature an expanded music lineup, additional food vendors and a wider selection of produce and goods at the farmers’ market and craft fair.

ST. GERMAIN PREPARES FOR NEW OUTDOOR ADVENTURE EVENT 

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The St. Germain Area Chamber of Commerce is promoting a new outdoor adventure event with help from a Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism. Taking place January 28, 2017, The Arctic Warrior Race is a two-race event comprised of the 5k/10k Snowshoe Challenge and the 10k Arctic Warrior Adventure Challenge obstacle course. The $11,030 grant will go towards digital, print, broadcast, direct mail and outdoor marketing.  

BURLINGTON CHOCOLATEFEST CELEBRATES 30TH YEAR 

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Burlington ChocolateFest is celebrating a sweet anniversary this year with help from a $20,000 Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism. ChocolateFest, taking place May 27-30, is a celebration of all things chocolate with tastings, cooking demonstrations, chocolate-themed games and a chocolate carving contest, as well as live music and entertainment. A portion of the proceeds from the event will go to more than 60 charitable organizations and civic groups in the Burlington area.  

MINOCQUA EXPANDS NO FRILLS MARATHON 

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The Minocqua Area Chamber of Commerce is expanding its popular No Frills Marathon to include a half marathon component aimed at attracting a new group of runners to the event. With help from an $8,000 Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism, the Minocqua No Frills Marathon looks to market the event as a nearby and affordable alternative for distance runners in Midwest metropolitan areas.  

RUSK AREA ARTS ALLIANCE KICKS OFF SECOND ANNUAL ARTS EVENT 

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The Rusk Area Arts Alliance (RAAA) is inviting visitors to experience the area’s thriving arts scene with the second year of its Art Along the Flambeau event, taking place June 24-25. With help from a Joint Effort Marketing (JEM) grant from the Wisconsin Department of Tourism, the two-day event will feature a wide array of artist showcases, including painting, photography, pottery, woodworking, fiber arts, and music. In addition, there will be a variety of artists demonstrating their talents at several of the venues.

THREE DOOR COUNTY ORGANIZATIONS RECEIVE $32,000 IN TOURISM GRANTS

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Three events in Door County are expanding their marketing efforts with the help of Joint Effort Marketing (JEM) Grants from the Wisconsin Department of Tourism. The Egg Harbor Business Association is receiving a $20,000 grant for the inaugural Door County Wine Fest, Door County North is receiving an $8,000 grant for Uncork Summer/Door County Food, Wine & Music Festival, and the Door County Maritime Museum is receiving a $4,000 grant for its successful Door County Sea Dogs exhibit. Wisconsin Department of Tourism Secretary Stephanie Klett presented the JEM Grant checks during the Governor’s Council on Tourism quarterly meeting in Baileys Harbor on Thursday, May 12. 

ASHLAND RACES INTO SUMMER WITH DYNAMIC DUO DUATHLON

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The Ashland Area Chamber of Commerce is gearing up for a new duathlon event with help from a Joint Effort Marketing (JEM) grant from the Wisconsin Department of Tourism. The Dynamic Duo Duathlon, taking place Sunday, June 26, will feature the running and biking portion of a traditional triathlon, increasing accessibility for all ages and skill levels. The $8,500 grant will go towards print and digital advertising materials and public relations efforts to raise awareness for the event and bring new visitors to the Ashland area. 

MILWAUKEE MUSEUM MILE HOSTS NEW PLEIN AIR EVENT 

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The Milwaukee Museum Mile (MMM) is celebrating its 5th anniversary with a new plein air event that allows artists to explore and paint their surroundings on major streets and natural areas along the MMM route. With help from a $30,000 Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism, Plein Air MKE features painting opportunities along Prospect, Terrace and Wahl Avenues, with a “quick paint” event on Brady Street. 

WALWORTH COUNTY TEES UP FOR LAKE GENEVA GOLF TRAIL 

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Walworth County is inviting locals and out-of-town visitors to experience the area’s golf destinations with its “Lake Geneva Area Golf Trail” promotion. With help from a Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism, the promotion offers discounted rates at nine of the area’s top golf courses along with dining and lodging deals aimed at establishing the Lake Geneva area as a premier golf destination. The $39,550 grant will go towards targeted advertising including broadcast, print, outdoor and digital in order to draw more visitors to the event in its inaugural year. 

LAKE GENEVA RESTAURANT WEEK SPICES UP MARKETING EFFORTS 

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VISIT Lake Geneva is heating things up for year two of its Lake Geneva Restaurant Week with help from a $35,000 Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism. Taking place June 3-12, Restaurant Week allows diners to enjoy signature dishes from 25 restaurants in the Lake Geneva area. Grant funds will go towards print and digital advertising to boost the number of diners and draw attention to the variety of dining opportunities in Lake Geneva. 

RACINE COUNTY CELEBRATES INTERESTING PLACES WITH OPEN HOUSE RACINE COUNTY

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Racine County residents and out-of-town visitors are invited to a day-long celebration of interesting places, fascinating architecture and local history at the first ever “Open House Racine County” on Saturday, May 21. With help from a Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism, the event will offer free access to more than 40 buildings and sites across the county. Real Racine, the county’s destination marketing organization, plans to give visitors the opportunity to learn the stories behind the area’s gems. The $7,500 grant will go towards digital, print and broadcast advertising materials. 

KENOSHA RESTAURANT WEEK SERVES UP SECOND YEAR 

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The Kenosha Area Convention & Visitors Bureau is cooking up marketing efforts for year two of its Downtown Kenosha Restaurant Week with help from a $14,850 Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism. Taking place February 20-28, the event includes fixed price menus from 20 restaurants, coffee shops, diners and bakeries. Grant funds will go towards new marketing materials aimed at boosting the number of Restaurant Week diners and increasing awareness of Kenosha’s bustling community of eateries.

STEVENS POINT SUPPORTS ECO-FRIENDLY TOURISM WITH POINT BACK TO THE LAND

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Stevens Point is inviting travelers to experience its greenest spring yet with the new “Point Back to the Land” sales promotion that features the best of the area’s environmentally-friendly lodging, dining and activities. With help from a Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism, the seven-week promotion will bring together area hotels, restaurants, businesses and educational workshops for weekend travel itineraries. Special deals aimed at showcasing the area’s eco-tourism opportunities will also be available. The $25,000 grant will go towards direct mail, social media, digital and print advertising, as well as PR efforts as the promotion heads into its inaugural year. 

WHITE DEER TRIATHLON RACES TOWARDS SECOND YEAR 

White Deer Triathlon

The Boulder Junction Chamber of Commerce is gearing up for the second annual White Deer Triathlon with help from a Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism. The $29,000 grant will help the Chamber further develop its marketing efforts, which include social media, print and television advertising along with internet marketing and public relations components. The Chamber hopes to surpass the success of its inaugural year by attracting more athletes to the race and increasing overnight visitors the weekend of the event.  

NEW MILWAUKEE FRINGE FESTIVAL SHINES LIGHT ON DIVERSE ART SCENE 

Milwaukee Fringe Festival

Milwaukee is celebrating its diverse performance and visual arts community with the first annual Milwaukee Fringe Festival on August 27-28. With help from a Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism, the festival will feature a variety of performances, including theater, dance, music, comedy, visual arts and spoken word. The event was founded in partnership with noted playwright and theater performer John Schneider and Hollywood actor Willem Dafoe, a Wisconsin native who began his acting career in Milwaukee’s theater community. The $20,000 JEM Grant will go towards online, social media, print and radio advertising, as well as outdoor marketing materials to gain exposure for the event.

DRIFTLESS WISCONSIN LOOKS TO WELCOME NEW TRAVELERS 

Explore Driftless Wisconsin

Driftless Wisconsin is encouraging visitors to explore southwest Wisconsin with help from a $15,000 Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism. “Exploring Driftless Wisconsin” provides discounted itineraries to inspire travelers and help them plan a visit to Vernon and Crawford Counties and the Kickapoo Valley. Each itinerary includes suggested lodging and dining options, as well as local attractions and activities for four themes: history, fishing, outdoor recreation and family fun. 

TEN DESTINATIONS GEAR UP FOR NEW FIBER FROLIC EVENT 

Rites of Spring: Fiber Frolic

Rites of Spring: Fiber Frolic invites travelers to weave around 17 local shops and cafes in north east Wisconsin from Friday, April 29 through Sunday, May 1. With help from a $14,500 Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism, this three-day event promotes the fiber arts and includes businesses in Neenah, Fond du Lac, New Holstein, Sheboygan Falls, Valders, Two Rivers, Appleton, Kaukauna and Cedar Grove. Grant funds will go towards broadcast, print and online advertising to gain exposure for the first annual road-trip event. 

FERRYVILE TOURISM WELCOMES FIFTH YEAR OF GARAGE SALE EXTRAVAGANZA 

Vilas County Trailfinder AppFerryville Tourism Rummage Along the River

The Village of Ferryville is welcoming bargain hunters from across the Midwest for the fifth year of their “Rummage Along the River” event with help from a Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism. The 70-mile-long garage sale winds through nearly 10 communities along the Great River Road, allowing residents to showcase and sell crafts, antiques, furniture, tools and more. The $3,500 grant will go towards marketing and promotional materials including print, radio and social media advertising. 

VILAS COUNTY TOURISM’S TRAILFINDER MOBILE APPLICATION MOVES INTO THIRD YEAR OF DEVELOPMENT 

Vilas County Trailfinder App

Vilas County Tourism & Publicity is encouraging visitors to explore the county’s many non-motorized trails with help from a Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism. Participating in the JEM Grant program for the third year, Vilas County Tourism looks to promote its multi-platform mobile app and integrated map in order to encourage trail use and draw new visitors to the area. The $30,900 grant will assist with upgrades to the app, as well as social media marketing campaigns and promotional contests to advertise the app to the public.

LEIGH YAWKEY WOODSON ART MUSEUM TO PROMOTE WALTER WICK ART EXHIBITION

Woodson Art Museum Walter Wick

The Leigh Yawkey Woodson Art Museum is promoting an exhibition of the work of renowned photo-illustrator Walter Wick with help from a $20,000 Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism. The exhibition “Walter Wick: Games, Gizmos and Toys in the Attic” includes large-scale photographs, sets and models created by the artist best known for his “I SPY” children’s book series. Grant funds will go toward advertising materials promoting the exhibition as a family-friendly experience, drawing new audiences to the museum.  

JANESVILLE BOTANICAL GARDEN’S “LET YOUR LOVE BLOOM” CAMPAIGN UNDERWAY 

Janesville Botanical Gardens

The Janesville Rotary Botanical Gardens, along with partnering local businesses, will build on its destination wedding success by reaching out to a new market with help from a Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism. The “Let Your Love Bloom” campaign aims to increase garden wedding ceremony bookings and create a positive economic impact in the area. The $35,250 JEM grant will go towards print, broadcast, internet and outdoor advertising.   

VISIT EAU CLAIRE RECEIVES $69,550 IN TOURISM GRANTS 

Visit Eau Claire

Visit Eau Claire is gearing up for a big year of marketing campaigns with help from two Joint Effort Marketing (JEM) Grants from the Wisconsin Department of Tourism. The grants, which total $39,550 and $30,000 respectively, will go toward the second year of Visit Eau Claire’s “Vacation Like a Local” destination marketing campaign and the development of new marketing materials for the second-annual Eaux Claires music festival. Both campaigns are aimed at drawing new and larger audiences to Eau Claire and promoting the area as a premier tourist destination for both recreation and entertainment. 

MADELINE ISLAND CHAMBER OF COMMERCE SPICES UP CHEQUAMEGON CHEF’S EXHIBITION

Chequamegon Chef's Exhibition

The Madeline Island Chamber of Commerce is spicing up marketing efforts for the annual Chequamegon Chef’s Exhibition with help from a Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism. Now in its 26th year, the Chef’s Exhibition brings together local chefs and restaurants for a day-long event on Madeline Island. This year’s event will take place on Thursday, June 16 and features restaurants and bakeries from Bayfield, Ashland and Douglas counties. Funds from the $650 JEM Grant will go towards print and radio advertising.

MADISON MUSEUM OF CONTEMPORARY ART HOSTS IMPORTANT FRANK STELLA ART EXHIBITION

MMoCA Frank Stella Prints

The Madison Museum of Contemporary Art (MMoCA) is framing up marketing efforts for a significant Frank Stella print retrospective with help from a $28,000 Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism. The collection, “Frank Stella Prints: A Retrospective”, will run February-May and features more than 100 prints from the world-renowned American artist. Grant funds will go towards promotion of the exhibition including print, internet, radio and social media marketing materials.

VISIT MILWAUKEE LAUNCHES SHOPPING CAMPAIGN

Visit Milwaukee Shopping

With the holiday season just around the corner, VISIT Milwaukee is launching a winter shopping campaign with the help of a Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism. The winter shopping campaign promotes leisure and overnight travel to the greater Milwaukee area, targeting visitors in search of unique gifts and multi-day shopping experiences. VISIT Milwaukee anticipates nearly 28,000 visitors will travel to the area as a result of the promotion, generating an estimated $1.8 million in spending at local restaurants, hotels and retailers.

MADISON HOTEL WEEK READY FOR YEAR THREE 

Madison Hotel Week

The Greater Madison Convention and Visitors Bureau invites travelers to discover all the ways to stay in the city during its third annual Madison Hotel Week with the help of a Year-3 Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism. The $3,625 grant will go towards new promotional materials, including print, online, radio, television and social media advertising. Madison is one of the few cities nationwide to host such an event. This year, the Bureau anticipates Hotel Week will bring $216,000 to the local economy, with a goal to book 600 room nights from February 12-21.

MIDWEST FOODSERVICE EXPO HEATS UP MARKETING EFFORTS 

Restaurant Association

The Wisconsin Restaurant Association is cooking up marketing efforts for its annual Midwest Food Service Expo with help from a $29,000 Year-2 Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism. The Association looks to build awareness and expand its audience after rebranding the event in 2014. This year’s Expo will take place March 7-9, 216 at the Wisconsin Center in Milwaukee, and is expected to host roughly 6,800 attendees.

SPRING GREEN GETS IN THE HOLIDAY SPIRIT WITH "LIGHT UP THE SEASON"

Spring Green

The Spring Green Chamber of Commerce is shining bright with the expansion of its “Light Up the Season” holiday event. With help from a $4,000 Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism, “Light Up the Season” will now span three weekends in November and December to welcome more visitors to the area. The Chamber of Commerce is hoping to draw more than 1,000 local and non-local attendees with an estimated economic impact of nearly $53,000.

MARSHFIELD WELCOMES TWO KODIAK BEAR CUBS 

Marshfield Zoo Bear

The Marshfield Convention and Visitors Bureau celebrates the arrival of two Kodiak bear cubs with a sales promotion that aims to bring travelers to its new Wildwood Zoo Kodiak Bear Exhibit. With the help of a Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism, the promotion will bring together local hotels, restaurants and the Wildwood Zoo to advertise sales packages with the goal of drawing visitors to see the bear cubs and their brand new state-of-the-art bear habitat. The Wildwood Zoo is one of only three zoos in the continental U.S. with Kodiak bears, and the only zoo to feature two Kodiak cubs.

WISCONSIN RAPIDS “ARTI GRAS” FESTIVAL ON TRACK FOR BIG YEAR 

Wisconsin Rapids

After two successful years, Wisconsin Rapids Community Theatre looks to grow its “ARTi Gras” art festival with help from a Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism. The 10-day event will feature a wide variety of artistic programming, including literary and visual performances and artists from around the world. The $10,000 JEM Grant will allow Wisconsin Rapids Community Theatre to expand the festival’s venues, event schedule and performers.

RIPON’S “DICKENS OF A CHRISTMAS” EVENT CELEBRATES 25 YEARS 

Ripon Dickens of a Christmas

To mark the 25th anniversary of the popular Dickens of a Christmas, the Ripon Area Chamber of Commerce is looking to expand this year’s event with help from a Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism. The $10,000 JEM grant will assist with advertising efforts to engage local residents and attract new attendees. Taking place December 4-6 in historic downtown Ripon, Dickens of a Christmas will feature live holiday music, “Living Window” displays, a quilt show, carriage rides and more.