Chuhuly Exhibit

2015 JEM Grant Presentations

Ice Age Trail Exploring Wisconsin on Foot

Ice Age Trail

The Ice Age Trail Alliance is encouraging visitors to lace up their hiking boots and hit the trail with a $37,000 Year-2 Joint Effort Marketing (JEM) Grant awarded by the Department of Tourism. The Exploring Wisconsin on Foot project provides themed itineraries highlighting specific regions and seasonal activities for travelers to experience while touring the historic Ice Age Trail and surrounding communities. Each itinerary includes a central theme of walking, hiking, backpacking, trail running, cross-country skiing, snowshoeing, birding, EarthCaching or plant identification. The Alliance anticipates nearly 75,000 visitors to the Ice Age Trail, resulting in an estimated impact of $5,784,000.

Green Lake Country Brand Development

Green Lake

The Green Lake Country Visitors Bureau looks forward to developing a new brand strategy to market the area to travelers with the help from a Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism. The $12,000 grant will fund market research that will give direction to the area’s rebranding efforts and establish a cohesive marketing plan. This extensive research, a first for the bureau’s marketing committee, will propel the initiative, leading to increased visits and tourism revenue.

Vilas County Trail Use Promotion

Vilas County

Vilas County Tourism and Publicity is blazing trails to promote non-motorized trails in Vilas County with the help of a $39,550 Joint Effort Marketing (JEM) grant, presented by Department of Tourism Secretary Stephanie Klett. Participating in the JEM grant program for its second year, Vilas County Tourism seeks to increase the number of Vilas County trail users and generate an economic impact of $350,000 from traveler spending at area hotels, restaurants and stores.










Milwaukee Destination Marketing

Milwaukee

The Gateway to Milwaukee will increase marketing efforts and establish a new campaign with the help of a $39,550 Joint Effort Marketing (JEM) grant, presented by Wisconsin Department of Tourism Deputy Secretary Sarah Klavas. This Year-2 Destination Marketing grant provides funds to implement a marketing strategy to support a campaign encouraging travelers to stay additional nights in area hotels. Gateway to Milwaukee estimates this project will have an economic impact of $720,000 from spending at airport area hotels and local attractions.

Fond du Lac Destination Marketing 

Fond Du Lac

Fond du Lac continues to expand its marketing efforts with the help of a $39,550 Joint Effort Marketing (JEM) grant, presented by Wisconsin Department of Tourism Secretary Stephanie Klett. This Year-3 Destination Marketing grant provides funds to implement a comprehensive marketing strategy based on research and the authentic brand uncovered from the first year of the grant.



Woodson Art Museum - Evolution of the Guitar

Woodson Art

The Leigh Yawkey Woodson Art Museum will promote its spring exhibition, Medieval to Metal: The Art & Evolution of the Guitar, with the help of a $28,250 Joint Effort Marketing (JEM) grant presented by Wisconsin Department of Tourism Secretary Stephanie Klett. Woodson Art Museum visitors will experience the art and artistry of guitar design, February 28 through May 31, 2015, through design illustrations, guitars, and photographs of performing musicians bringing sound to life. Over thirteen weeks, the museum will host multiple programs for art and music fans alike, estimating an economic impact of over $295,000 from traveler spending at area hotels, restaurants, and retail stores.

River Falls Area Chamber of Commerce -- Bacon Bash

Bacon Bash

River Falls Area Chamber of Commerce and Tourism Bureau is preparing to “ham it up” for the third annual Bacon Bash. With the help of a $27,780 Joint Effort Marketing (JEM) grant from the Wisconsin Department of Tourism, the River Falls Area Chamber of Commerce is receiving a second year installment of the grant to continue to boost marketing efforts to promote the free bacon-themed event, September 19-20. The Bacon Bash is the second largest bacon festival in the Midwest, celebrating all things bacon and includes pig-themed activities for the entire family. Bash organizers estimate an economic impact of $589,630 from traveler spending at area hotels, restaurants and shops.

Holiday Folk Fair International

Folk Fair

Milwaukee celebrates Holiday Folk Fair International for its 71st year and aims to increase attendance with the help of a $7,500 Joint Effort Marketing (JEM) grant from the Wisconsin Department of Tourism. Receiving the grant for a second year, the holiday event is hosted by the International Institute of Wisconsin and celebrates the cultural traditions of the community with live music, food, culture and demonstrations on Nov. 21-23. Event goals include generating total attendance of 50,000 people as well as an economic impact of $1.9 million from traveler spending at area hotels, restaurants and stores.

Vox Concert Series- Una Sessions Music Festival

Music Festival

The Vox Concert Series in Marshfield invites music lovers from across the Midwest to attend the first annual Una Sessions Music Festival with the help of an $18,000 Joint Effort Marketing (JEM) grant. Presented to the Marshfield Convention and Visitors Bureau by the Wisconsin Department of Tourism, the Una Sessions Music Festival will take place on Nov. 13-15 and feature 20 national performing artists. The festival is expected to generate an economic impact of $76,000 from traveler spending at area hotels, restaurants and stores.

Madison Hotel Week

Madison Hotel WeekThe Greater Madison Convention and Visitors Bureau aims to attract more overnight visitors for a little winter romance or family getaway in Madison with the help of a $7,025 Joint Effort Marketing (JEM) grant from the Wisconsin Department of Tourism. Madison Hotel Week will be returning to the state’s capitol Feb. 13-23. Madison is one of a few cities nationwide to host this type of event, which estimates an economic impact of over $72,000 from traveler spending at area restaurants and stores.

International Paralympic World Championships

World ChampionshipCable has the honor of hosting world-renowned athletes at the 2015 International Paralympics Committee (IPC) Nordic Skiing World Championships. With the help of a $26,875 Joint Effort Marketing (JEM) presented by Department of Tourism Secretary Stephanie Klett, the Cable Area Chamber of Commerce aims to attract thousands of visitors to northern Wisconsin for the event, Jan. 24 - Feb. 1, 2015. The IPC Nordic World Championships provides an opportunity for the chamber and area organizations to showcase some of the best winter trails in the United States. The event is expected to generate an economic impact of $780,000 from traveler spending at area hotels, restaurants and stores.









BOSCOBEL CHAMBER OF COMMERCE AIMS TO BECOME A PREMIER OUTDOOR RECREATION DESTINATION

Boscobel

The Boscobel Chamber of Commerce is gearing up for a new marketing campaign aimed at establishing Boscobel as “Wisconsin’s Outdoor Recreation Destination.” With help from a $22,300 Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism, marketing efforts include online advertising, traditional and social media marketing, and promotional videos to increase brand awareness. The Boscobel Chamber of Commerce anticipates a nearly 20 percent increase in new visitors to the community as a result of the campaign, generating an estimated $750,000 in total visitor spending during the prime travel months of July- September. 

EPHRAIM REVS UP FOR FIRST ANNUAL HILL CLIMB & CONCOURS D’ ELEGANCE 

Ephraim

The inaugural Ephraim Hill Climb & Concours d’ Elegance is off to the races with a $15,540 Joint Effort Marketing (JEM) grant from the Department of Tourism. Taking place Sept. 11-13, the event features a traditional, European-style hill climb and car show. The short hill climb, or Kort Bakkeløp, will take drivers on a scenic tour of Ephraim, with views of the downtown waterfront district and ancient sea caves of the Niagara Escarpment. Event organizers look to welcome more than 50 pre- and post-war classic cars to the exclusive Concours d’Elegance auto show, which will be held on public and private waterfront properties in downtown Ephraim. The three-day event is estimated to bring an economic impact of $399,625 in lodging, food and retail to the area.

SISTER BAY DRUMS UP INTEREST IN MIDWEST SUNSPLASH MUSIC FESTIVAL 

Village of Sister Bay

The Village of Sister Bay is hitting a high note with its first-ever Midwest Sunsplash Music Festival (MWSS) held Aug. 7-8 at the newly reconstructed Waterfront Park. This culturally-inclusive event welcomes visitors to enjoy reggae, roots and rock with the help of a $25,555 Joint Effort Marketing (JEM) grant awarded by the Department of Tourism. The two-day music festival will showcase the diversity of world music featuring artists from across the Midwest, and will offer a variety of food, beverage, arts and natural goods vendors. 

LA CROSSE AREA LABOR DAY WEEKEND BICYCLE FESTIVAL PEDALS IN $11,250 TOURISM GRANT

LaCrosse Bike

Explore La Crosse is gearing up for its fifth annual La Crosse Area Labor Day Weekend Bicycle Festival with an $11,250 Joint Effort Marketing (JEM) grant from the Department of Tourism. From Sept. 4-7, cyclists can enjoy group road rides ranging from 25 to 125 miles across the lush geography of the Driftless Region. Each day, participants can tour a different route that will take them northeast, southeast or west of the starting point in La Crosse’s Cameron Park. The four-day event is estimated to bring an economic impact of $189,100 in lodging, food and retail to the area.

WISCONSIN WORKING STOCK DOG ASSOCIATION SHEPHERDS IN ITS 30TH YEAR WITH TOURISM GRANT 

Hudson

The Wisconsin Working Stock Dog Association (WWSDA) is flexing its muzzles at the 30th Annual Labor Day Weekend Stock Dog Trial with the help of a $1,250 Joint Effort Marketing (JEM) grant from the Department of Tourism. Held at the Badlands Sno-Park in Hudson, the Stock Dog Trial promotes the use of good working stock dogs while generating interest in the herding breed to the general public and local agriculture groups. The competition aims to generate an estimated economic impact of $85,000 from traveler spending in food, shopping and transportation. 

BALDWIN-WOODVILLE CHAMBER OF COMMERCE HEATS THINGS UP AT CHILI FEST 

Baldwin-Woodville

The Baldwin-Woodville Chamber of Commerce is cooking up some fun at the 10th Annual Chili Fest with the help of an $8,000 Joint Effort Marketing (JEM) grant from the Department of Tourism. Taking place on Saturday, Sept. 26, festival-goers can slurp on samples while taking in live music, enjoying the beer garden and shopping local vendors and artists. Children can also get in on the action with autumn-themed activities, such as pumpkin painting and apple bobbing. Event organizers estimate an economic impact of $56,000 from traveler spending at area restaurants and shops. 

NEW RICHMOND COMMEMORATES VIETNAM VETERANS WITH HELP OF TOURISM GRANT

New Richmond

To mark the 50th anniversary of the Vietnam War, New Richmond is honoring those who served with Stronger Together-Operation Welcome Home to be held on Sept. 10-14. The city was awarded a $17,600 Joint Effort Marketing (JEM) grant from the Department of Tourism to help promote this one-of-a-kind event. The four-day tribute will feature “The Moving Wall,” a half-size replica of the Vietnam Veterans Memorial in Washington D.C. that will be on display at Freedom Park in New Richmond. The memorial is expected to generate more than $327,560 in traveler spending at area hotels, restaurants and stores.

 

WILSON CENTER GUITAR COMPETITION & FESTIVAL CONTINUES TO ROCK MARKETING EFFORTS WITH ITS THIRD TOURISM GRANT

Wilson Center Guitar Competition

The Sharon Lynne Wilson Center for the Arts (Wilson Center) hosts its third annual Wilson Center Guitar Competition & Festival with the help of a $15,000 Joint Effort Marketing (JEM) grant, presented by Wisconsin Department of Tourism Secretary Stephanie Klett. The competition and festival will take place Aug 13-15 and feature competitions, master classes as well as performances by Croatian virtuoso classical guitarist Ana Vidovic, internationally renowned guitarist Troy Stetina, American jazz guitarist Jonathan Kreisberg, and fingerstyle legend Leo Kottke with special guest, Canada-based guitarist Antoine Dufour. The Wilson Center Guitar Competition & Festival has grown tremendously since receiving its first grant in 2013, and this year is estimated to create an economic impact of $145,000 from traveler spending at area hotels, restaurants, and stores.

 

CALLING ALL LUMBERJACKS: RHINELANDER HOSTS SECOND ANNUAL BOOM LAKE LOG JAM WITH HELP OF TOURISM GRANT

Rhinlander Boom Lake

The lumberjack will reign again in Wisconsin for the second annual Rhinelander’s Boom Lake Log Jam with the help of a $20,000 Joint Effort Marketing (JEM) grant, presented by Wisconsin Department of Tourism Secretary Stephanie Klett. Hosted by the Rhinelander Area Chamber of Commerce, the lumberjack themed festival will feature traditional activities like log rolling, an All-American Lumberjack show and pancake breakfast during the weekend of June 19-21. Last year, the event drew in about 2,000 visitors and had an estimated economic impact of $250,000. 

 

HEAR YE, HEAR YE! THE TWO NORTHWOODS EVENTS RECEIVE OVER $35,000 IN TOURISM MARKETING GRANTS

Boulder Junction
Tommy O's

Two brand new events in the Northwoods are able to expand marketing efforts with the help of two Joint Effort Marketing (JEM) grants, presented by Wisconsin Department of Tourism Secretary Stephanie Klett. The Tommy O’s Northern Stars Playhouses is receiving a $15,000 grant for the Northwoods Medieval Faire, Sep. 10-13. The Boulder Junction Chamber of Commerce is receiving a $21,500 for the White Deer Triathlon, May 15-17. The both events are estimated to create an economic impact of over $200,000 from traveler spending at area hotels, restaurants, and stores.

PAINT THE POINT: MINERAL POINT ART COMPETITION RECEIVES TOURISM GRANT

Mineral Point

Arts Mineral Point’s “Paint the Point” aims to promote arts-based tourism with the help of a $7,200 Joint Effort Marketing (JEM), presented by Wisconsin Department of Tourism Secretary Stephanie Klett. The competition will be hosted by Arts Mineral Point, an organization that supports and promotes the art community in Mineral Point. The open air painting competition embraces the natural beauty of the Driftless Region and will take place on Aug. 5-8. The event is estimated to create an economic impact of more than $40,000 from traveler spending at area hotels, restaurants, and stores. 

FLAPJACKS AND FLANNEL: Marinette logging and heritage festival Celebrates its fifth year

Marinette Logging

Marinette Logging and Heritage Festival celebrates its fifth year with plenty of flapjacks and flannel in store. The celebration of all things lumberjack returns to Stephenson Island with the help of a $20,000 Joint Effort Marketing (JEM) grant, presented by Tourism Secretary Stephanie Klett. The event celebrates the rich history of Marinette’s lumbering heritage with lumberjack-themed activities like the DLW Timberwork Lumberjack Show, beard growing contest, logging museum visits, live music and more. Taking place July 11-12, the event organizers estimates an economic impact of $272,000 from traveler spending at area hotels, restaurants and stores. 

 

WISCONSIN DEPARTMENT OF TOURISM SUPPORTS THE ARTS IN WINNEBAGO AND CALUMET COUNTIES WITH TWO TOURISM GRANTS

Calumet

Two arts and culture themed events are able to expand marketing efforts with the help of two Joint Effort Marketing (JEM) grants, presented by Wisconsin Department of Tourism Secretary Stephanie Klett. The Paine Arts Center and Gardens is receiving a $28,250 grant to host Dressing Downton: Changing Fashion for Changing Times, a 13 week fashion exhibit, Jun. 20-Sep. 20. Travel Calumet is receiving $11,000 for Rural Arts Roadtrip: Fine Art, Food & Fun, an art themed roadtrip through southeastern Wisconsin, Oct. 9-11. The events are estimated to create a combined economic impact of more than $1.5 million from traveler spending at area hotels, restaurants, and stores.

SPARTA AREA CHAMBER OF COMMERCE GEARS UP TO PROMOTE BIKING WITH TWO TOURISM MARKETING GRANTS

Sparta Bike Trail

Sparta Area Chamber of Commerce is putting the “pedal to the metal” by expanding marketing efforts with the help of a Joint Effort Marketing (JEM) and Destination Marketing grant, presented by Wisconsin Department of Tourism Secretary Stephanie Klett. The Sparta Area Chamber of Commerce is receiving a $10,000 JEM grant to host “Will B. Rolling & Ben Bikin’ Ride,” Oct. 3-10, to continue to celebrate the 50th anniversary of Wisconsin Rails-to-Trails. In addition, they are receiving $18,000 to expand their “Driftless Destinations” campaign to brand the region as a motorcycle destination. The projects combined are estimated to create an economic impact of more than $1 million from traveler spending at area hotels, restaurants, and stores.

BOOGIE-WOOGIE THIS SUMMER AT LANCASTER’S BREWS AND BLUES

Lancaster Area Chamber of Commerce invites visitors to boogie-woogie at the first annual Brews and Blues event with the help of a $5,000 Joint Effort Marketing (JEM), presented by Wisconsin Department of Tourism Secretary Stephanie Klett. The brand new event will be held in historic downtown Lancaster, located right along the Blues Highway, US Highway 61. Featuring three of the Midwest’s best blues performance groups, Brews and Blues takes place June 20 and combines classic Wisconsin beer with an inherently American music genre. The event is estimated to create an economic impact of $28,000 from traveler spending at area hotels, restaurants, and stores.

great river road festival receives TOURISM MARKETING GRANT

Great River road

Visitors are invited to take a trip along the Mighty Mississippi and experience rural Wisconsin life in the early 1900s at the Great River Road Festival. The Stonefield Historic Site will host the event with the help of a $450 Joint Effort Marketing (JEM) grant, presented by Department of Tourism Secretary Stephanie Klett. Taking place Sept. 19, the Great River Road Festival will feature activities like blacksmithing, log cutting, beekeeping, and farming demonstrations to connect visitors with the heritage of Mississippi River communities and Stonefield. Festival organizers estimate an economic impact of $12,500 from traveler spending at area hotels, restaurants and stores.

University of Wisconsin-Barron county foundation receives tourism marketing grant

UW-Barron

Visitors are invited to engage their senses at the first annual U-Fest: A Festival of the Arts in Barron County. The University of Wisconsin-Barron County Foundation will host the event with the help of a $25,000 Joint Effort Marketing (JEM) grant, presented by the Wisconsin Department of Tourism. Taking place Aug. 14-15, U-Fest will be held on the banks of the Red Cedar River on the University of Wisconsin-Barron County’s campus. The festival celebrates the talents of Northwest Wisconsin artists, musicians, writers, bakers and chefs, and brewers and vintners. Festival organizers estimate an economic impact of $370,000 from traveler spending at area hotels, restaurants and stores.

 

117TH ANNUAL WISCONSIN STATE SHOOT RECEIVES TOURISM MARKETING GRANT

State Trap Shooting

The Wisconsin Trapshooting Association (WTA) will be hosting the 117th Annual Wisconsin State Shoot with the help of a $12,000 Joint Effort Marketing (JEM) grant. The shooting competition will be held at the WTA’s Shooting Complex, Learning Center and RV-Campsite Park on July 14-19.  The event will host approximately 900-1000 registered shooters from across the country. The WTA has been using JEM grant funds to promote the competition regionally and nationally over the last three years, and event organizers estimate an economic impact of $232,000 from traveler spending at area hotels, restaurants and stores.

 

PASSPORT TO FUN: SIX COUNTIES TEAM UP TO PROMOTE NORTHEAST WISCONSIN

Family Fun Pass

For the first time ever, six counties covering over 100,000 square miles in northeastern Wisconsin are partnering together for a tourism project, the Family Fun Passport. The project is partially funded by a $20,540 grant from the Wisconsin Department of Tourism’s Destination Marketing program, which allows tourism organizations to create branding projects for their region. The Family Fun Passport is designed to draw visitors to iconic museums and venues in northeastern Wisconsin while simultaneously gathering data to increase knowledge about their visitor base in the region. The project is estimated to have an economic impact of $3.5 million from traveler spending at area hotels, restaurants and stores.

BELOIT FINE ARTS INCUBATOR awarded tourism marketing grant to PROMOTE O.V. Shaffer PUBLIC ART

Beloit Fine Arts

The Beloit Fine Arts Incubator (BFAI) is hitting the road with the “O.V. Shaffer Wisconsin Roadtrip,” a series of new events to honor sculptor, O.V. Shaffer. The BFAI is promoting Shaffer’s public art in 13 different communities across Wisconsin with the help of a $7,630 Joint Effort Marketing (JEM) grant, presented by Wisconsin Department of Tourism Secretary Stephanie Klett. The BFAI designed the Shaffer Wisconsin Roadtrip as a self-guided tour of the public art sculptures in Beloit and throughout the state. The project is estimated to generate an economic impact of $106,200 from traveler spending at area lodging, restaurants, retail and attractions.   

 

JOHN MICHAEL KOHLER ARTS CENTER RECEIVES TWO TOURISM MARKETING GRANTS

John Michael Kohler

The John Michael Kohler Arts Center (JMKAC) is expanding marketing efforts with the help of a Joint Effort Marketing (JEM) and Destination Marketing grant, presented by the Wisconsin Department of Tourism. The JMKAC is receiving a $20,000 JEM grant to promote the Levitt AMP Sheboygan Music Series, an 11 week concert series taking place from June 25 through Sept. 3. In addition, the organization has partnered with the Wisconsin Art Environment Consortium (WAEC), a collaboration of art environment sites from five counties across the state, to receive a $1,725 Destination Marketing grant to expand their “Wandering Wisconsin” campaign. The projects combined are estimated to create an economic impact of more than $759,000 from traveler spending at area hotels, restaurants, and stores.

STEVENS POINT AREA IS MAKING A SPLASH THIS SUMMER WITH THE HELP OF TWO TOURIAM MARKETING GRANTS 

Stevens Point

The Stevens Point area is making a big splash this summer as the host of the 10th annual Carhartt Bassmaster College Series National Championship and PaddleQuest paddling competition. The Central Wisconsin/Stevens Point Area Sports Commission is receiving a $15,000 Ready, Set, Go! grant from the Wisconsin Department of Tourism to host the 2015 Bassmaster College Championship, July 9-12. The Community Foundation of Central Wisconsin is receiving an $8,500 Joint Effort Marketing (JEM) grant to promote PaddleQuest, Aug. 7-9 and 22. The projects combined are estimated to create an economic impact of more than $989,000 from traveler spending at area hotels, restaurants, and stores. 

KEEP CALM AND PADDLE ON: WASHBURN BOARD ACROSS THE BAY AWARDED THIRD TOURISM MARKETING GRANT

Washburn

The third annual Washburn Board Across the Bay is paddling to victory with a $3,550 Joint Effort Marketing (JEM) grant, presented by Wisconsin Department of Tourism Secretary Stephanie Klett. Hosted by the Washburn Area Chamber of Commerce, the event challenges stand up paddleboarders to race across Lake Superior's Chequamegon Bay between Washburn and Ashland. Taking place July 24-25, the event is expected to generate an economic impact of $180,500 from traveler spending at area hotels, restaurants, and stores.

Historic mural capital of Wisconsin awarded TOURISM MARKETING GRANT

Ashland

No ruby slippers are required to follow Ashland’s “mural brick road” as five communities have teamed up to promote “Follow the Mural Brick Road” in Ashland County this fall.  Department of Tourism Secretary Stephanie Klett presented a $5,300 Destination Marketing grant to help Ashland County Tourism increase visitors by promoting the area’s extensive mural collection. The goal of the project is to raise awareness of the public art available in Ashland County, as well as generate an economic impact of $50,700 from traveler spending at area lodging, restaurants, retail and attractions.   

“mile 3” In appleton receives $39,500 tourism Marketing grant

Mile of Music

More visitors are invited to experience over 800 live performances at the 3rd annual Mile of Music with the help of a $39,500 Joint Effort Marketing (JEM) grant from the Wisconsin Department of Tourism. The festival, also known as “Mile 3,” will take place Aug. 6-9 and aspires to be one of the premier Americana music festivals in the Midwest. More than 40,000 visitors are expected to enjoy over 200 bands at 60 venues in downtown Appleton, with most performances at no cost. Mile 2 resulted in $2 million in economic impact, double from the first year. This year, festival organizers estimate an economic impact of $2.7 million in traveler spending at area hotels, restaurants and stores.

EDGERTON CHILIMANIA SPICES UP MARKETING EFFORTS WITH TOURISM GRANT

Chilimania

Edgerton is spicing up marketing efforts for the 26th annual Chilimania, the largest chili cook-off in the upper Midwest, with the help of a $13,365 Joint Effort Marketing (JEM) grant presented by the Wisconsin Department of Tourism. Chilimania is the ultimate event for chili fans, with tastings, salsa, live music, and Chili Chase Fun Run. The festival aims to generate an estimated economic impact of $343,576 from traveler spending at area hotels, restaurants and stores.

Sayner/star lake street fair GETS MARKETING BOOST WITH second year tourism grant

Sayner/Star Lake

The Sayner/Star Lake second annual Street Fair is getting even more marketing power the help of a $6,606 Joint Effort Marketing (JEM) grant from the Wisconsin Department of Tourism. The Sayner/Star Lake Chamber of Commerce will host the street fair between the pristine waters of Plum and Star Lake on Aug. 2. The festival features a craft show with handmade Wisconsin items, train rides through town, local food and live music. The first year of the festival generated an economic impact of more than $85,900 and this year’s event is expected to generate $90,000 from traveler spending at area hotels, restaurants, and stores. 

 

 

 SWEET TASTE OF SUCCESS: GREEN BAY RESTAURANT WEEK CONTINUES TO EXPAND MARKETING OUTREACH WITH THIRD YEAR TOURISM GRANT

Green Bay Restaurant Week

The Greater Green Bay Convention and Visitors Bureau hosts its third annual Green Bay Restaurant Week with the help of a $12,300 Joint Effort Marketing (JEM) grant, presented by Wisconsin Department of Tourism Deputy Secretary Sarah Klavas. The event, taking place July 9-16 throughout Brown County, has grown dramatically since receiving its first grant in 2013. Last year, the event had an economic impact of $1 million from traveler spending at area hotels, restaurants, and stores, and aims to increase the impact with this year’s event.

 

 FIRST ANNUAL CHIPPEWA VALLEY LOGJAM RECEIVES TOURISM MARKETING GRANT

Chippewa Valley LogJAm

The Chippewa Valley invites travelers to experience life in the 1800s, re-imagined, at the first annual Chippewa Valley LogJam with the help of a $39,500 Joint Effort Marketing (JEM) grant, presented by Wisconsin Department of Tourism Deputy Secretary Sarah Klavas. This flashback Wild West and steampunk themed festival creates live theater at a 1800s trading post at Eagle Ridge Festival Grounds. The storyline is there’s a giant logjam on the Chippewa River that everyone must see, but they end up trapped and must work together to break the logjam and save the town. The festival takes place over three weekends from June 6-20 and is estimated to create an economic impact of $880,000 from traveler spending at area hotels, restaurants, and stores. 

 

 LAKE GENEVA AREA CONVENTION AND VISITORS BUREAU FINDS THE RECIPE FOR SUCCESS WITH HELP OF TOURISM MARKETING GRANT

Lake Geneva Restaurant Week

The first annual Lake Geneva Restaurant Week is cooking up some fun with the help of a $39,100 Joint Effort Marketing (JEM) grant, presented by Wisconsin Department of Tourism Secretary Stephanie Klett. Hosted by the Lake Geneva Area Convention and Visitors Bureau, top notch restaurants in the area will be showing off their signature dishes from May 29- June 7. The event is estimated to create an economic impact of $438,000 from traveler spending at area hotels, restaurants, and stores.

 

 FIRST ANNUAL BELOIT SUMMER GOSPEL JAM RECEIVES DEPARTMENT OF TOURISM SUPPORT

Beloit Summer Gospel Jam

Visit Beloit will be hosting their first annual Summer Gospel Jam with the help of a $15,000 sponsorship from the Department of Tourism, presented by Secretary Stephanie Klett. The music festival will be held at Riverside Park on June 20, with the award winning Mississippi Mass Choir headlining the event. The festival is expected to attract Gospel music enthusiasts from across the Midwest, generating a positive economic impact for area hotels, restaurants and stores.

 MUSIC COMES TO LIFE IN MONROE WITH HELP OF TOURISM MARKETING GRANT

Music in Monroe

Monroe Arts Center is making music come to life at the Wisconsin Music Arts Festival with the help of a $28,100 Joint Effort Marketing (JEM) grant, presented by Wisconsin Department of Tourism Secretary Stephanie Klett. Held May 14-16, the festival will feature performances from all genres of music and will generate an economic impact of $104,000 from traveler spending at area hotels, restaurants, and stores.

 

 FIRST ANNUAL SUBMARINE FESTIVAL RECEIVES TOURISM MARKETING GRANT

Wisconsin Maritime Museum

Wisconsin Maritime Museum is promoting the first annual Submarine Festival, with the help of a $39,500 Joint Effort Marketing (JEM) grant, presented by Wisconsin Department of Tourism Secretary Stephanie Klett. Held July 10-12, Sub Fest focuses on the community’s ship-building heritage and this event will generate an economic impact of $282,000 from traveler spending at area hotels, restaurants, and stores. 

 

TWO DOOR COUNTY ORGANIZATIONS RECEIVE OVER $35,000 IN TOURISM GRANTS

Door County MaritimeDoor County Food and Wine

Door County is kicking off summer with the help of two Joint Effort Marketing (JEM) grants, presented by Wisconsin Department of Tourism Secretary Stephanie Klett. The Door County Maritime Museum will receive $20,000 to promote the opening of their new “Sea Dogs” exhibit, May 15-September 15. Door County North will receive $17,200 to promote their new event, Uncork Summer, June 27. Both events will celebrate the spirit of summer and attract new visitors during Door County’s busiest season. Both projects will generate a combined economic impact of over $2.3 million from traveler spending at area hotels, restaurants, and stores.

RUSK AREA ARTS ALLIANCE PAINTS THE TOWN WITH HELP OF TOURISM GRANT

SOIL SISTERS: RUSK AREA ARTS ALLIANCE Rusk Area Arts Alliance (RAAA) is promoting a new event, Art Along the Flambeau, with the help of a $15,000 Joint Effort Marketing (JEM) grant, presented by Wisconsin Department of Tourism Secretary Stephanie Klett. The event will encourage visitors to explore the arts of Rusk County by hosting “meet the artist” gatherings, outdoor painting, studio tours, and demonstrations, June 26-27. RAAA estimates this project will generate an economic impact of $150,000 from traveler spending at area hotels, restaurants, and stores.

TAYLOR COUNTY LIONS MAPLE FEST TAPS INTO MARKETING EFFORTS WITH HELP OF TOURISM GRANT

TAYLOR COUNTY LIONS MAPLE FEST

The third annual Taylor County Lions Maple Fest is sweetening up their marketing efforts with the help of a $5,000 Joint Effort Marketing (JEM) grant, presented by Wisconsin Department of Tourism Secretary Stephanie Klett. Hosted by the Lions and Lioness Clubs of Taylor County, the event will be held at the Taylor County Fairground in Medford, Apr. 25. The organization estimates this project will generate an economic impact of $77,500 from traveler spending at area hotels, restaurants, and stores..

MIDWEST FOODSERVICE EXPO SPICES UP MARKETING EFFORTS WITH HELP OF TOURISM GRANT

MIDWEST FOODSERVICE EXPO SPICES UP MARKETING EFFORTS WITH HELP OF TOURISM GRANT Midwest Foodservice Expo is spicing up their marketing efforts with the help of a $39,550 Joint Effort Marketing (JEM) grant, presented by Wisconsin Department of Tourism Secretary Stephanie Klett. Hosted by the Wisconsin Restaurant Association, the Expo is the all-inclusive foodservice market that brings together buyers and sellers to network and do business. Held at the Wisconsin Center in Milwaukee, Mar. 9-11, the Wisconsin Restaurant Association estimates this project will generate an economic impact of $1 million from traveler spending at area hotels, restaurants, and stores.

THE PLAY’S THE THING: AMERICAN PLAYERS THEATRE AIMS TO EXPAND AUDIENCE WITH HELP OF TOURISM GRANT

THE PLAY’S THE THING: AMERICAN PLAYERS THEATRE AIMS TO EXPAND AUDIENCE WITH HELP OF TOURISM GRANT American Players Theatre aims to increase their audience reach by promoting a new series of events called “Beyond the Plays” with the help of a $39,550 Joint Effort Marketing (JEM) grant, presented by Wisconsin Department of Tourism. Taking place over five weekends between Aug. 1 and Sep. 7, the series will create a stronger relationship between patrons and plays with activities such as panel discussions, behind the scenes tours and more. American Players Theatre estimates this project will have an economic impact of $1.5 million from traveler spending at area hotels, restaurants, and stores.

SOIL SISTERS: AGRITOURISM EVENT GROWS WITH HELP OF TOURISM GRANT

SOIL SISTERS: AGRITOURISM EVENT Soil Sisters proves girls are made of much more than sugar, spice and everything nice. This agritourism event in the Brodhead and Monroe area promotes women farmers with the help of a $32,200 Joint Effort Marketing (JEM) grant from the Wisconsin Department of Tourism. Sponsored by the Wisconsin Farmers Union Foundation, Soils Sisters takes place Jul. 31 – Aug. 2, celebrating Green County women-owned farms and providing visitors with distinct farm experiences from eggplants to emus, sheep to solar energy. Event organizers estimate an economic impact of $104,125 from traveler spending at area hotels, restaurants, and stores.

TWO KENOSHA ORGANIZATIONS RECEIVE TOURISM MARKETING GRANT

KENOSHA, Wis. (Jan. 9, 2015) – Department of Tourism Secretary Stephanie Klett presented two Kenosha organizations with a total of $39,400 in marketing grants that will help bring more visitors to the community. Kenosha Area Tourism Corporation received a $19,000 Joint Effort Marketing (JEM) grant for the first ever Downtown Kenosha Restaurant Week, Feb. 14-22. The Kenosha Art Association also received a $20,400 Joint Effort Marketing (JEM) grant for get bEHIND the aRTS Studio Tour, April 26-28. Event organizers estimate a combined economic impact of $331,600 from traveler spending at area hotels, restaurants, and stores.

Kenosha Downtown Restaurant Week

The first ever Downtown Restaurant Week, Feb. 14-22, will showcase dining and tourism opportunities along the Lake Michigan shore in Kenosha. According to Tourism Economics, food and beverages was the second largest visitor spending category in Kenosha County, at $49.3 million, accounting for nearly 30 percent of total visitor spending. Downtown Kenosha includes nearly 40 restaurants and those participating in Restaurant Week will be offering a prefixed price menu for breakfast, lunch and dinner. Specialty dining options such as coffee shops and bakeries will offer special pricing as well. Restaurant Week coincides with the second annual Snow Daze festival, Feb. 14, featuring an ice sculpture tour through downtown. Grant dollars will go toward online, print, radio and collateral advertising.

5th annual get bEHIND the aRTS Studio Tour

The 5th annual get bEHIND the aRTS Studio Tour is a three day event that gives travelers a rare, behind-the-scenes glimpse of the innovative and productive world of the working artist. The event is a self-guided tour of visual and performing artists’ studios throughout Racine and Kenosha. The Studio Tour kicks off Friday night with a preview party, an exciting, fast paced overview of what to expect during the tour. The party features musical performances, hands-on art demonstrations, and gives participants a chance to mark their tour maps for their must-see studio visit selections. Grant funds will go towards online, print and radio advertising to complement a comprehensive public relations plan.