MADISON HOTEL WEEK RECEIVES TOURISM MARKETING GRANT
The Greater Madison Convention and Visitors Bureau aims to attract more overnight visitors for a little winter romance or family getaway in Madison with the help of a $7,025 Joint Effort Marketing (JEM) grant from the Wisconsin Department of Tourism. Madison Hotel Week will be returning to the state’s capitol Feb. 13-23, 2015. Madison is one of a few cities nationwide to host this type of event, which estimates an economic impact of over $72,000 from traveler spending at area restaurants and stores.
For its second year, Madison Hotel Week will give visitors the chance to experience all that Madison has to offer by inviting them to stay at participating area hotels for discounted rates. Two price points are available during the promotion: $75 and $100. Last year alone, they had over 140 room nights and saw $17,000 in earned media coverage. With the help of the tourism marketing grant, the Greater Madison Convention and Visitors Bureau hopes to increase awareness about weeklong event, aiming to get more traffic to the event website as well as promote the event locally to “stay-cationers.” This year, they are looking to attract visitors from Madison, Milwaukee and Rockford. Grant dollars will fund TV, online and print advertising.
THE WOODSON ART MUSEUM STRIKES A CHORD: UPCOMING EXHIBITION RECEIVES TOURISM MARKETING GRANT
The Leigh Yawkey Woodson Art Museum will promote its spring exhibition, Medieval to Metal: The Art & Evolution of the Guitar, with the help of a $28,250 Joint Effort Marketing (JEM) grant presented by Wisconsin Department of Tourism Secretary Stephanie Klett. Woodson Art Museum visitors will experience the art and artistry of guitar design, February 28 through May 31, 2015, through design illustrations, guitars, and photographs of performing musicians bringing sound to life. Over thirteen weeks, the museum will host multiple programs for art and music fans alike, estimating an economic impact of over $295,000 from traveler spending at area hotels, restaurants, and retail stores.
Medieval to Metal: The Art & Evolution of the Guitar , comprising more than forty guitars drawn from the collection of the National Guitar Museum in Fairfield, Connecticut, and an array of hands-on programs will demystify guitar-making processes and how design affects sound. The thirteen-week exhibition will feature dozens of programs open to the public that will educate and entertain visitors, including evening guitar performances, a guitar-making studio, and a hands-on “Sound Lab.” John Currier, a Wisconsin luthier and stringed-instrument expert, will be in residence at the Woodson Art Museum and demonstrate his guitar making and playing in early March. University of Wisconsin-Stevens Point guitar history professor and classical guitar instructor Michael Kudirka will offer a series of two-day presentations and recitals in late March and April. The museum hopes to attract 13,000 visitors from throughout Wisconsin as well as the Twin Cities and Chicago.
DOOR COUNTY VISITORS BUREAU RECEIVES $39,500 TOURISM GRANT
Door County Visitor Bureau is revamping their digital branding campaign with the help of a $39,500 Joint Effort Marketing (JEM) grant presented by Tourism Secretary Stephanie Klett. This Year-1 grant will be the beginning of a three year strategy to launch the Door County Digital Experience in an effort to rebuild and rebrand their online presence.
The Door County Visitor Bureau is partnering with their 700 members, as well as area organizations and committees, to create a digital presence that integrates and unifies the Door County brand across multiple digital platforms. During this first year, the Door County Visitor Bureau will be collaborating with Zizzo Group, Inc. to construct a new website that will employ strategies inspired by Door County Visitor Bureau research and optimize the website for mobile devices. New features would allow users to create their own content and sign up for a profile.
FOND DU LAC’S “C’MON IN” BRAND RECEIVES THIRD YEAR TOURISM GRANT
Fond du Lac continues to expand its marketing efforts with the help of a $39,550 Joint Effort Marketing (JEM) grant, presented by Wisconsin Department of Tourism Secretary Stephanie Klett. This Year-3 Destination Marketing grant provides funds to implement a comprehensive marketing strategy based on research and the authentic brand uncovered from the first year of the grant.
The third and final year of the project continues to implement a marketing strategy developed from information uncovered from the first year of the grant. This includes developing the brand, creating a brand story and determining the target audience. The Fond du Lac brand, “C’mon in,” is based on four pillars that uniquely define the area: location, value, activities/attractions, and Lake Winnebago. The marketing strategy includes traditional advertising in print and radio, online advertising and social media influence. In addition, Fond du Lac updated and redesigned their website, allowing for a more user-friendly experience and responsive design across all platforms such as desktop, mobile, and tablet. Since first receiving the grant in 2011, the City of Fond du Lac’s average hotel occupancy increased three percent in 2013. This increase in room nights indicates a boost in tourism overall. Grant fund will go toward social media and online promotion and advertising, website updates including photography and videography, group tour advertising as well as working with journalists for earned media coverage.
MILWAUKEE'S "STAY, PARK, PLAY" CAMPAIGN RECEIVES 2ND YEAR TOURISM MARKETING GRANT
The Gateway to Milwaukee will increase marketing efforts and establish a new campaign with the help of a $39,550 Joint Effort Marketing (JEM) grant, presented by Wisconsin Department of Tourism Deputy Secretary Sarah Klavas. This Year-2 Destination Marketing grant provides funds to implement a marketing strategy to support a campaign encouraging travelers to stay additional nights in area hotels. Gateway to Milwaukee estimates this project will have an economic impact of $720,000 from spending at airport area hotels and local attractions.
In the second year of the “Stay, Park, Play” project, the Gateway to Milwaukee will team up with Visit Milwaukee, General Mitchell International Airport and other area organizations to develop a marketing strategy to target overnight travelers. The campaign seeks to increase the average length of stay in hotels surrounding the General Mitchell International Airport in Milwaukee, Oak Creek, and Franklin, maximizing the amount of dollars spent in the area during stays and growing the number of patrons for businesses in the Gateway region. Success of the campaign will be measured in a number of ways, including tracking website usage statistics, translating traveler numbers into visitor spending estimates, and distributing surveys to area hotels. The Gateway to Milwaukee will be partnering with Savage Solutions, LLC of Milwaukee to implement brand, digital and content strategies. Grant funds will go toward print, outdoor and digital advertising.
VILAS COUNTY TOURISM AND PUBLICITY BLAZES TRAILS WITH THE HELP OF A TOURISM MARKETING GRANT
Vilas County Tourism and Publicity is blazing trails to promote non-motorized trails in Vilas County with the help of a $39,550 Joint Effort Marketing (JEM) grant, presented by Department of Tourism Secretary Stephanie Klett. Participating in the JEM grant program for its second year, Vilas County Tourism seeks to increase the number of Vilas County trail users and generate an economic impact of $350,000 from traveler spending at area hotels, restaurants and stores.
Vilas County Tourism and Publicity is partnering with 12 area communities to promote and inform travelers of the multi-seasonal, silent sport trail opportunities in the area. They created a comprehensive trail map and mobile app, featuring more than 50 land and water trails. Their mobile app allows users to sort through different trails based on specific criteria and will eventually upgrade to assist with GPS directional services. Vilas County Tourism and Publicity seeks to double the number of trail users and attract 750 overnight visitors in the coming year. Grant funds will go towards the mobile app, television, print and online media as well as a public relations plan.
CABLE AREA CHAMBER OF COMMERCE RECEIVES TOURISM GRANT TO PROMOTE THE 2015 INTERNATIONAL PARAYLMPICS NORDIC SKIING CHAMPIONSHIPS
Cable has the honor of hosting world-renowned athletes at the 2015 International Paralympics Committee (IPC) Nordic Skiing World Championships. With the help of a $26,875 Joint Effort Marketing (JEM) presented by Department of Tourism Secretary Stephanie Klett, the Cable Area Chamber of Commerce aims to attract thousands of visitors to northern Wisconsin for the event, Jan. 24 – Feb. 1, 2015. The IPC Nordic World Championships provides an opportunity for the chamber and area organizations to showcase some of the best winter trails in the United States. The event is expected to generate an economic impact of $780,000 from traveler spending at area hotels, restaurants and stores.
Competitive events in the IPC Nordic World Championships include short, middle and long distance cross country ski racing as well as a Biathlon, where athletes are required to ski a course and shoot targets. The event will begin with Opening Ceremonies, much like the Olympics and Paralympics Games, complete with a parade of nations, flag ceremony and torch lighting. Cable will host athletes from all around the world, including athletes who will be representing Team USA, many of whom are wounded warriors or veterans. Cable and surrounding communities hope to attract 10,000 overnight visitors and 15,000 day visitors, generating $780,000 in economic impact for the Northern Wisconsin region. Grant funds will be directed towards print, digital media, public relations and a school outreach program.
COME TOGETHER: VOX UNA SESSIONS MUSIC FESTIVAL - TOURISM MARKETING GRANT
The Vox Concert Series in Marshfield invites music lovers from across the Midwest to attend the first annual Una Sessions Music Festival with the help of an $18,000 Joint Effort Marketing (JEM) grant. Presented to the Marshfield Convention and Visitors Bureau by the Wisconsin Department of Tourism, the Una Sessions Music Festival will take place on Nov. 13-15 and feature 20 national performing artists. The festival is expected to generate an economic impact of $76,000 from traveler spending at area hotels, restaurants and stores.
Inspired by the Latin word “una” meaning “together,” the Una Sessions Music Festival was created to bring artists and community together with the beauty of live music. Vox Concert Series has been entertaining Marshfield residents at Wildwood Station with musical performances from a variety of genres since 2005. This year’s festival is the largest event of its almost ten year history, featuring Multi-Platinum and Grammy nominated recording artists. The three day festival will feature over 20 national acts, including the talents of Anna Nalick, Matthew Mayfield, Goran Kralj of The Gufs, Sam Llanas and David Berkeley. Una Sessions Music Festival aims to bring people together, promote culture and the arts, and sell more than 700 tickets. Grant funds will go towards print, radio and online media, as well as a public relations plan.
JANESVILLE IRISH FEST - TOURISM MARKETING GRANT
JANESVILLE, Wis. (Sept. 5, 2014) – The Janesville Performing Arts Center, with the help of local organizations and businesses, have teamed up for a second time to celebrate Irish heritage and culture at the Janesville Irish Festival, Oct. 2-5. The organization received a $39,450 Joint Effort Marketing (JEM) grant to promote the event, presented by Department of Tourism Secretary Stephanie Klett. The four day festival, focused on family fun, features children’s activities, food, live music and festivities. The event is expected to generate an economic impact of $522,400 at area hotels, restaurants and shops.
The Janesville Irish Fest is made possible by a city-wide collaboration among local businesses and organizations, each sponsoring or hosting an event or activity. Such activities showcase local talents, like the Janesville Irish Eat Around, where participating restaurants create one “signature” Irish dish, and the Janesville Irish Fest CD release party, featuring local Irish bands. In addition, there will be Irish genealogy lectures, whiskey tasting, Irish-themed farmer’s market and a variety of live performances, including appearances from the Rock River Cloggers and the famous Midwest’s Gaelic Storm. The festival looks to establish itself as an annual, regional festival. Grant funds go toward television, print, and outdoor advertising.
RUSK COUNTY BRANDING PROJECT - TOURISM MARKETING GRANT
LADYSMITH, Wis (August 5, 2014) – Rusk County Tourism Development is kick starting their branding campaign with the help of a $39,500 Joint Effort Marketing (JEM) grant presented by Regional Tourism Specialist Drew Nussbaum. This Year-1 grant will be the beginning of a three year strategy to boost visitor spending in Rusk County. The marketing strategy will be immediately effective and is expected to increase increasing tourism revenues by an estimated $720,000.
Rusk County Tourism is partnering up with nine different villages and cities to rebrand the entire area. Communities include the villages of Bruce, Conrath, Glen Flora, Hawkins, Ingram, Sheldon, Tony, Weyerhaeuser, and the City of Ladysmith. During this first year, the Rusk County Tourism will do an assessment that will include visitor intercept surveys that will answer questions like how travelers perceive Rusk County and the types of activities they seek out when visiting the area. Grant funds will go towards establishing the research that will inform the entire strategic branding process.
RURAL ARTS ROADTRIP: CALUMET COUNTY - TOURISM MARKETING GRANT
NEW HOLSTEIN, Wis (August 3, 2014) – Visitors are invited to take a Rural Arts Roadtrip in northeastern Wisconsin with the help of a $16,689 Joint Effort Marketing (JEM) grant from the Wisconsin Department of Tourism. The three day road trip will take place through Calumet County on October 10-12, offering fine art, food, and fun. The grant is expected to attract 2,400 visitors and generate an economic impact of $161,700 from traveler spending at area hotels, restaurants, and stores.
Rural Arts Roadtrip creates the perfect way to experience the art scene, fall color, and small town charm in Calumet County. This self guided tour allows visitors to watch a variety of artists at work, including glass blowers and other art specialists. Additionally, visitors are able to visit barns, pet sheep and goats, buy fiber from those very animals and create your own piece of art. Local beverages with real maple syrup will be offered while browsing through art, walking local farms or watching artist demonstrations. With an array of activities available, Rural Arts Roadtrip appeals to travelers of all ages. Grant funds will go towards print, TV, and radio advertising.
VISIT EAU CLAIRE THINKING LOCAL PROJECT - TOURISM MARKETING GRANT
EAU CLAIRE, Wis (July 31, 2014) – A new Eau Claire project, Thinking, Local, is kick starting its three year marketing plan with the help of a $30,300 Joint Effort Marketing (JEM) grant from the Department of Tourism. The first year of the marketing campaign, taking place May through December, focuses on developing a comprehensive marketing plan to promote the unique connection between Eau Claire’s historic downtown and culture with the Chippewa and Eau Claire Rivers. Branding and marketing the community in this way will bring more travelers to the area and generate a positive economic impact in the community.
Thinking, Local has created a three year marketing campaign based on a report that assessed seven aspects of Eau Claire County cultural life: outdoors and waterways, economic development, downtown, tourism, education, aesthetics and character, and access. The report found that downtown Eau Claire was the heart of the County’s identity and the culture of the area was tied to waterways and the outdoors. The marketing plan builds on this connection between the downtown, waterways and culture by creating tools to help people discover more in the community. JEM grant funds will go towards online, TV, and social media advertising to promote the Thinking, Local websites.
SAYNER-STAR LAKE STREET FAIR - TOURISM MARKETING GRANT
SAYNER Wis. (July 25, 2014) – Visitors are invited to experience the beauty and world-class hospitality of Sayner and Star Lake at a brand new event, Sayner-Star Lake Street Fair, with the help of a $4,750 Joint Effort Marketing (JEM) grant from the Wisconsin Department of Tourism. The first annual Sayner-Star Lake Street Fair will take place in downtown Sayner, featuring a craft show, kids’ activities, live music and local food. The grant is expected to attract 4,000 visitors and generate an economic impact of $128,000 from traveler spending at area hotels, restaurants and stores.
Sayner-Star Lake Street Fair is a great way to experience charming downtown Sayner. The fair will be open for an entire 12 hours, offering different activities all day. The craft show, featuring homemade items from the state of Wisconsin will run most of the day. Additionally, local musicians, food vendors, and children’s events such as face painting, bounce houses, train rides, rock climbing and more will all be available. Grant funds will go towards print and radio advertising.
BETTER TOGETHER AT AMERICAN PLAYERS THEATRE - TOURISM MARKETING GRANT
SPRING GREEN, Wis. (July 24, 2014) – A new program at American Players Theatre is expanding opportunities for visitors and was awarded a $39,550 Joint Effort Marketing (JEM) grant from the Department of Tourism. “Better Together” attracts classical theater fans, adventure seekers and leisure travelers to the theatre Aug. 1st through Sept. 1 to participate in additional events, including tour behind the scenes, talk backs with directors and actors, and outside adventures at APT. Better Together is expected to generate over $805,000 in visitor spending over the four weekend event.
Better Together offers theater-goers an in-depth look into APT and more fun things to do in addition to outstanding performances. Visitors have the opportunity to tour behind the scenes of APT with stops including the costume shop with over 200 handmade costumes, the wig shop, craft room where armor is made, the scene shop, prop shop, and paint shop to see how scenery is built. Other opportunities include panel discussions with experts about current plays, a guided nature walk through the APT grounds, nighttime stargazing with an expert astronomer, a new art exhibit with 35 year old costumes, movie screenings, and play readings. Guests are also invited to enjoy and explore area attractions such as Taliesin and House on the Rock. Grant money will help fund print and online media to promote American Players’ Theater new series, Better Together.
RIVER FALLS BACON BASH - TOURISM MARKETING GRANT
RIVER FALLS, Wis. (July 23, 2014) – Calling all bacon lovers to celebrate all things bacon. With the help of a $32,500 Joint Effort Marketing (JEM) grant from the Wisconsin Department of Tourism, River Falls received a marketing boost to promote the Bacon Bash, September 13-14. Festival goers will be able to taste bacon-inspired dishes from food vendors, shop at the bacon-themed marketplace, and participate in many free family-focused activities. River Falls Bacon Bash organizers estimate an economic impact of $165,000 from traveler spending at area hotels, restaurants and shops.
The River Falls Bacon Bash features a plethora of bacon-inspired dishes from the area’s top chefs, live music, and a variety of local craft beers. The two-day festival offers pig-themed activities for the entire family including a kids cook-off competition, a pet parade where owners, pigs and pets dress up in costume, and competitions including the pig calling/impression, sizzlin’ t-shirt, and Pig Wing Eating Contest, to name a few.
TWO MILWAUKEE ORGANIZATIONS RECEIVE TOURISM MARKETING GRANTS
MILWAUKEE, Wis. (July 16, 2014) – Two Milwaukee organizations have received Joint Effort Marketing (JEM) grants from the Wisconsin Department of Tourism to expand promotional efforts and attract more travelers to the area. The 4th annual Yellow Phone Music Conference organized by McMenamin Academy received a $39,000 year-2 grant to bring together music fans, top music professionals, agents and emerging talent to network and showcase Wisconsin’s musical assets. Wilson Center Guitar Competition and Festival also received a year-2 $22,300 JEM grant to promote the guitar competition and invite music lovers to enjoy the competition and featured performances. Yellow Phone Music Conference
The Yellow Phone Music Conference, September 4-7, brings in artists, professionals, and fans to share ideas and discover new opportunities in downtown Milwaukee and the historic Third Ward area. Wisconsin natives Jeff Castelaz, new president of Elektra Records, will be there as well as, producers Jerry Harrison and Butch Vig. Grant dollars will go towards print, online, radio and social media advertising. Goals of this year’s event include increasing attendance to 600 conference badges, raising showcase attendance to over 3,500 attendees, and bringing in visitors from many different states to increase economic benefit for the Milwaukee area.
Wilson Center Guitar Competition & Festival
The Wilson Center Guitar Competition & Festival is an annual music festival, August 14-16, offering guitar competitions in four categories: Rock/Blues, Fingerstyle, Jazz, and Classical music. The competition and festival combined attracts visitors on the regional, state, country, and even international level. Historically, more than 10 states and 3 countries have been represented in the festivities. Famous musicians with respect to their specific genre will judge the competition and Jesse Cook, internationally-acclaimed Nuevo flamenco guitarist and Greg Koch, local legendary rock guitarist will also be in attendance to perform. Grant dollars will go towards print, radio, and online advertising. Goals of this year’s competition and festival include attracting 100 applicants for the competition, generating over $99,000 in tourism spending, and hosting guests from Illinois, Minnesota, Iowa, and other surrounding states.
GREAT RIVER ROAD FESTIVAL - TOURISM MARKETING GRANT
CASSVILLE, Wis. (July 10, 2014) – More travelers are invited to get a glimpse into river and rural life in 1900 at the Great River Road Festival with the help of a $1,317 marketing grant from the Department of Tourism. Held at Stonefield Historic Site Sept. 20, visitors will experience activities like blacksmithing, log cutting, farm demonstrations and more to connect the heritage of the Great River Road, the Mississippi River and the history at Stonefield. Festival organizers estimate an economic impact of $20,000 from traveler spending at area hotels, restaurants and stores.
In 1938, President Franklin D. Roosevelt established the Great River Road along the Mississippi River. The route follows the river for nearly 3,000 miles through 10 states. The festival will feature events reflecting life in 1900 including wagon rides, blacksmithing, beer and root beer in the Saloon, and farm demonstrations. Author Kenny Salwey, will sign copies of his book, The Last River Rat, offering a unique perspective of the Mississippi River. Also author Jerry Apps, will have programs and signing of his books “Humor from the Country” and “Rural Wit and Wisdom.” In addition, visitors can enjoy live music, including original river music. The grant will go towards print advertising throughout the state of Wisconsin.
DRIFTLESS WISCONSIN INITIATIVE - TOURISM MARKETING GRANT
GAYS MILLS, Wis. (July 8, 2014) – The Driftless Wisconsin brand is reaching even more travelers with the help of a Year-3 $8,215 Joint Effort Marketing (JEM) grant from the Department of Tourism. The Driftless Wisconsin brand seeks to unite and promote these communities as one destination. Grant funds will go toward marketing and advertising the brand via print and online, including social media and internet advertising. All marketing efforts drive visitors to their website, DriftlessWisconsin.com. Target markets include Madison, the Mississippi corridor, and the outdoor recreation enthusiasts. Promotions seek to establish the Driftless Wisconsin brand in the minds of travelers, and in doing so, position these communities as a travel destination. The Driftless region includes: Gays Mills, La Farge, Soldier’s Grove, Ferryville, Westby, Viroqua, Viola, Boscobel and Prairie du Chien. This years’ marketing grant provides funds to promote the brand and marketing strategy based on strong year one research..
START YOUR ENGINES: ABC SUPPLY CO. INC. WISCONSIN 250 AT MILWAUKEE INDYFEST PRESENTED BY THE METRO MILWAUKEE HONDA DEALERS RECEIVES
MILWAUKEE, Wis. (July 1, 2014) – More visitors are expected to experience the rumble of the races at the 3rd annual Milwaukee IndyFest with the help of a $39,550 Joint Effort Marketing (JEM) grant from the Department of Tourism. Milwaukee IndyFest, held August 16-17, is a family friendly festival featuring Verizon IndyCar Series race cars and entertainment at the legendary Milwaukee Mile. The event is aiming to sell 33,000 tickets and generate an economic impact of $2.2 million from traveler spending at area hotels, restaurants and stores.
Milwaukee IndyFest is an internationally televised motorsports event hosted at the Milwaukee Mile. Featuring some of the world’s fastest drivers and the biggest names in motorsports, attendees can also expect to enjoy live concerts, a family fun zone with activities for kids, the iconic IndyFest Ferris wheel, the IndyCar Fan Village where fans can meet drivers and get autographs, and even a beach volleyball tournament from the National Volleyball League. There will also be a Generations Q&A where fans can ask questions to father and son racers including Michael and Marco Andretti, Bobby and Graham Rahall and others. Funds provided by the JEM grant will help organizers execute an integrated marketing plan that reaches potential attendees through a number of media including print, online, radio and outdoor advertising.
MILE OF MUSIC FESTIVAL - TOURISM MARKETING GRANT
“Mile 2” growing to be premiere Americana music festival in the Midwest
APPLETON, Wis. (July 3, 2014) – More travelers are invited to enjoy over 600 live performances at the 2nd annual Mile of Music with the help of a $37,000 Joint Effort Marketing (JEM) grant from the Wisconsin Department of Tourism. The festival, also known as “Mile 2,” is held Aug 7-10 and growing to be one of the premier Americana music festivals in the Midwest. More than 40,000 visitors are expected to enjoy over 200 bands at nearly 60 venues in downtown Appleton. Festival organizers estimate an economic impact of $478,000 from traveler spending at area hotels, restaurants and stores.
Mile of Music showcases original music only and features a diverse line-up of musical styles including roots and indie rock to country, Americana, soul, blues and folk. Venues range from restaurants and coffeehouses to retail shops and nightlife hotspots. More than 200 bands will put on over 600 live performances. Mile of Music also offers music immersion activities where people of all ages can participate in Didgeridoo workshops, singer-songwriter workshops, drumming, dancing and more. The first year of the event was successful, with more than 100 artists at 41 venues, bringing nearly 20,000 visitors to downtown Appleton. Grant funds will go towards print, radio, and online advertising.
WHOOPING CRANE FESTIVAL - TOURISM MARKETING GRANT
PRINCETON, Wis. (June 27, 2014) - The Whooping Crane Festival, a new event in Princeton, invites travelers to celebrate and learn about the endangered Whooping crane with the help of a $33,000 Joint Effort Marketing (JEM). The Whooping Crane Festival, also known as Cranefest, is held Sept. 11-14 and celebrates and supports efforts to save the endangered Whooping crane from extinction. Participants in this weekend festival are able to take guided tours to view cranes, attend expert speaker sessions and have the chance to watch baby cranes go through flying lessons right before their eyes. The grant is expected to bring in an additional 1,200 guests to this “Wisconsin Bird City,” generating an economic impact of $146,000 from traveler spending at area hotels, restaurants and stores.
The Whooping Crane Festival is a great way to learn about Whooping cranes, the nearly extinct birds and how they have survived with the help of Operation Migration. Visitors will have the opportunity to take a guided tour through remote areas of the Necedah National Wildlife Refuge, enjoy a pancake breakfast, learn from speakers on topics from raptor rehabilitation to birds in Costa Rica, take a guided bird walk following in the footsteps of Aldo Leopold through the White River Marsh, as well as crane watching and monitoring with a 24-hour live camera feed. Grant funds will go towards promotion of the Whooping Crane Festival through print, radio and online media as well as a public relations plan. Visit www.glcountry.com for more information.
LAMA AND CRAFT A-FAIRE RECEIVES 3RD YEAR - TOURISM MARKETING GRANT
ABBOTSFORD, Wis. (June 23, 2014) – More visitors are invited to find out why the Lama and Craft A-Faire is spelled lama and not llama with the help of an $3,250 Joint Effort Marketing (JEM) grant, presented by the Department of Tourism. The grant will be used to promote and market the 3rd annual Lama and Craft A-Faire, a unique two-day event held Oct. 11-12 that showcases the area’s agricultural heritage with activities such as llama cart races, kiss the llama contest, historical displays, and craft demonstrations. The event continues to grow in its third year, expecting over 900 attendees and a local economic impact of $21,800.
The Lama and Craft A-Faire is two days of activities for the whole family, including live music, local food, fiber arts demonstrations, a kid’s craft area, llama cart races, Lama Trot Run 5K, pancake breakfast, and of course a llama/alpaca petting zoo. Grant funds will go towards print, radio, and online advertisements.
WISCONSIN STATE SHOOT - TOURISM MARKETING GRANT
NEKOOSA, Wis. (June 12, 2014) – The Wisconsin Trapshooting Association (WTA) will expand marketing efforts for the 115th annual Wisconsin State Shoot with the help of a $27,500 Joint Effort Marketing (JEM) grant from the Wisconsin Department of Tourism. The event, held July 15-20, will host 1,000 registered shooters from across the nation to compete in American style trapshooting. The state shoot is expected to draw a total of 2,000 attendees, generating a local economic impact upwards of $250,000 from traveler spending at campgrounds, lodging, restaurants and stores.
Since last year’s grand opening of the WTA Shooting Complex, new restrooms and campsites have been added. WTA expects to register 1,000 trapshooters to compete in their respective divisions throughout the course of the event. In addition to six competitive days of American style trapshooting, the WTA will host a Friday night fish fry and youth competitions. Funds from the grant will be used to promote the event with print, television, online media, and outdoor advertising.
MARINETTE LOGGING AND HERITAGE FESTIVAL - TOURISM MARKETING GRANT
MARINETTE, Wis. (June 11, 2014) – Families are invited to bring their best flannel and head to Marinette to be a lumberjack for the weekend at the 4th annual Marinette Logging and Heritage Festival. The Marinette Welcome Center received a $19,000 Joint Effort Marketing (JEM) grant from the Department of Tourism for this non-profit community event. The Heritage and Logging Festival, July 12-13, showcases the area’s logging heritage and culture with activities like the Timberworks Lumberjack Show, a parade, live music and more. The festival estimates an economic impact of $300,000 from traveler spending at area hotels, restaurants and stores.
The Marinette Logging and Heritage Festival will be held on Stephenson Island, so named for Marinette’s foremost lumberman Isaac “Ike” Stephenson. Multiple lumberjack shows will be held throughout the weekend, as well as family fun activities such as a clown show, parade, fireworks, and movies on the island. Attendees can also visit the logging museum, which highlights the area’s logging heritage. Grant dollars will fund radio, print, outdoor, TV and online advertising.
BADWATER BASH AND BASS TOURNEY RECEIVES 2ND YEAR - TOURISM MARKETING GRANT
FLORENCE, Wis. (June 11, 2014) - More families and anglers are invited to Florence County for a day of fun on the water at the Badwater Bash and Bass Tourney with the help of a $5,452 Joint Effort Marketing (JEM) grant from the Department of Tourism. The grant will be used to enhance promotion of the second annual Badwater Bash and Bass Tourney, July 12, which will showcase Florence’s water recreation activities. The event is expected to generate a local economic impact of $59,880 from traveler spending at area hotels, restaurants and stores, nearly doubling the impact of the event’s inaugural year.
In fiscal 2013, the Department funded 56 Joint Effort Marketing projects, awarding a total of nearly $1.2 million dollars. Visitor expenditures driven by the marketing from these projects will exceed $36 million dollars. In 2013, the tourism economy in Wisconsin totaled an estimated $17.5 billion, a four percent increase over 2012. Total business sales in Florence County topped $6.8 million in 2013, supporting nearly 100 jobs and over $500,000 in state and local taxes.
MILWAUKEE ART MUSEUM - TOURISM MARKETING GRANT
Kandinsky: A Retrospective
MILWAUKEE, Wis. (June 3, 2014) – In Partnership with the Centre Pompidou in Paris, the Milwaukee Art Museum aims to draw more art lovers to experience the new Kandinsky: A Retrospective exhibit with the help of a $28,250 Joint Effort Marketing (JEM) grant from the Department of Tourism. The exhibition runs June 6 – Sept. 1 and is a once-in-a-lifetime chance to see these works in person, as many have never traveled to the United States before. Kandinsky celebrates one of the key figures in Modern art by telling the story of some of the most dynamic art created in the first half of the 20th century. The exhibit is estimated to generate an economic impact of $1.85 million from traveler spending at area hotels, restaurants and stores.
This exhibit includes over 100 works by Kandinsky and his fellow artists from the Blaue Reiter group. The exhibition will also include about a dozen works from the Milwaukee Art Museum’s renowned Bradley Collection. The exhibit follow Kandinsky though dynamic decades of the first half of the 20th century. The attendance goal for the exhibit is 127,000 people, which the museum expects to generate over $1.85 million in economic impact. Grant funds will go toward print, radio, out of home, digital, and collateral advertising as well as a public relations campaign.
THREE GREEN BAY ORGANIZATIONS RECEIVE OVER $69,000 IN TOURISM GRANTS
GREEN BAY, Wis. (May 30, 2014) – Three Green Bay organizations have received Joint Effort Marketing (JEM) grants from the Wisconsin Department of Tourism to expand marketing efforts and attract more travelers to the area. The National Railroad Museum received a $27,880 grant for a new exhibit featuring the only A4 Class locomotive in the nation, the Dwight D. Eisenhower. The Greater Green Bay Convention and Visitors Bureau received a $21,135 grant for their 2nd annual event Green Bay Restaurant Week, July 10-17. And the Neville Public Museum received a $20,000 grant for three one-of-a-kind new exhibits on display from July through October
National Railroad Museum
Dwight D. Eisenhower Locomotive Exhibit
This new exhibit revolves around the history of World War II and the Dwight D. Eisenhower locomotive, which was recently loaned out, cosmetically restored and returned to the museum for this new exhibition. The exhibit launches with a grand opening ceremony on Aug. 2 that includes tours, tea time aboard the train, historical reenactments, an interactive science and technology activity and fun for children, such as a mini boot camp, games from the WWII era, and making holiday cards for active duty military. Goals for promotional efforts include increasing visits to the museum from Aug. to Oct. by 8 percent, and increase Brown County hotel occupancy by 1 percent. Grant funds go toward radio, TV, online advertising as well as public relations efforts. Green Bay Restaurant Week
Fifty-eight restaurants, showcasing the area’s diverse dining opportunities, make up Green Bay Restaurant Week. This event features local chefs and invites travelers to taste and explore the town. Since summer is a shoulder season for restaurants, this event will boost food sales during a typically slower time. Diners can expect to pay $10 for lunch and $10-$30 for dinner. Restaurant Week features pre-fixed menus that showcase the restaurant’s signature dishes. Last year’s event was very successful, with all restaurants seeing an increase in sales during the week and 96 percent reporting they served new customers. Goals for this year’s event are to increase the number of meals served, day trippers, and overnight guests. Grant funds go toward print and online advertising, television, and radio. Neville Public Museum Exhibits
This year, the Neville Public Museum is hosting three new exhibits simultaneously from July through October. The exhibits are Touchdown! Green Bay Packers Hall of Fame, Inc. at the Neville Public Museum, Agriculture to Tavern Culture – the Art, History, and Science of Beer, and Century of Discovery. With the Green Bay Packers Hall of Fame at Lambeau Field closed for renovations, the museum will offer a special exhibit so fans can still experience Green Bay Packer history and culture. The Agriculture to Tavern Culture exhibit pays tribute to Wisconsin’s deep agricultural roots, proud brewing heritage and vibrant tavern culture. Century of Discovery celebrates the last 99 years of the Neville Public Museum, which first opened its doors in 1915. The exhibit includes rarely seen artifacts and showcases what museums were like in the early 1900s.
GREEN COUNTY TOURISM - TOURISM MARKETING GRANT
Green County Tourism received a $34,640 Year-2 Destination Marketing grant from the Wisconsin Department of Tourism, presented by Tourism Secretary Stephanie Klett. The project focuses on implementing marketing research conducted during the first year grant in order to grow tourism in the area from June to October, 2013. Goals include a 5 percent increase in visitor spending during the grant timeframe and a 3 percent increase of total spending for the year.
The project continues to implement a research-based marketing strategy founded on Green County’s unique combination of natural resources and rich heritage, along with the artistry and mastery involved in processes that take place like cheesemaking and brewing. Green County worked to leverage these assets through advertising. Grant funds went toward a comprehensive marketing plan including print, radio, TV and outdoor advertising in major markets of Madison, Wisconsin and Chicago and Rockford, Illinois.
GRANTSBURG VILLAGE IMPROVEMENT PROGRAM - TOURISM MARKETING GRANT
Grantsburg Adventure Triathlon
On your mark, get set, go! Grantsburg Village Improvement Program is hosting the 2nd annual Adventure Triathlon. Tourism Deputy Secretary Dave Fantle presented a $10,081 Joint Effort Marketing (JEM) grant to promote the Adventure Triathlon, May 10, 2014. This triathlon showcases the natural resources in the area by having racers bike, paddle and run through wildlife areas, the St. Croix National Scenic Riverway and Governor Knowles State Forest. Event organizers estimate the festival will generate an economic impact of $88,120 from traveler spending at area hotels, restaurants and stores.
The Adventure Triathlon starts and finishes at Memory Lake Park in downtown Grantsburg. Athletes start on an 18 mile bike trek through Crex Meadows, one of the largest state-owned wildlife areas in Wisconsin, then kayak or canoe four miles along the St. Croix Riverway, ending with an eight mile run through Governor Knowles State Forest finishing back at Memory Lake Park. To create another successful event this year, Adventure Triathlon will be incorporating a youth triathlon that includes a 2.5 mile bike, ½ mile kayak, and a 1 mile run for ages 9 to 14. Grant funds go towards print and online advertising, and direct mail. Goals for this year’s event are to have 350 adult participants, 100 youth participants, and 900 spectators.
MILWAUKEE CREATIVE PLACEMAKING PROJECT - TOURISM MARKETING GRANT
What do local produce vendors, a beer garden, artisans, makers and musical performers and tech startups have in common? They are all being featured in a new event series called the Night Market in the vacant lot on 4th Street and Wisconsin Avenue. NEWaukee received a $38,000 Joint Effort Marketing (JEM) grant from the Department of Tourism to promote this new event series Creational Trails, presented by Tourism Deputy Secretary Dave Fantle. This project aims to create a family friendly cultural space downtown with a monthly series of night markets that will run from 5-10p.m. in the Creational Trails installation: the Moiré Pavilion created by local artist Paul Bestul. Travelers and residents are invited to experience the variety of art and culture Milwaukee has to offer. NEWaukee estimates this project will generate an economic impact of $266,000 from traveler spending at area hotels, restaurants and stores.
The kick-off event is July 16th and will feature food trucks, vendors, as well as an art and tech market. Then a series of night markets will be held each month through October, and will include a variety of experiences including numerous top artists creating public works all summer long, tech, film, art builds, live graffiti, more than 50 vendors and more. The project serves to provide attendees a new way of looking at public space and to build something around it for people to interact with. Grant funds will go toward print, online, and social advertising.
THREE LAKES AREA CHAMBER OF COMMERCE - TOURISM MARKETING GRANT
Northwoods Heritage Festival
Visitors are invited to experience cultures from around the word at the Northwoods Heritage Festival with the help of a $7,000 Joint Effort Marketing (JEM) grant from the Wisconsin Department of Tourism. Presented by Tourism Secretary Stephanie Klett, Northwoods Heritage Fest, July 11-12, is a two-day family fun tradition that educates and celebrates different cultures by providing a weekend packed of activities. Northwoods Heritage Festival estimates an economic impact of over $544,500 from traveler spending at area hotels, restaurants and stores.
Northwoods Heritage Festival is a two day event that will take visitors through a journey of German, Irish, Italian, Polish, and Wisconsin cultures. The festival provides guests with a taste of the past and features traditional foods, crafts, demonstrations, exhibits, dances, and music. The goal is to improve exposure and increase the attendance from the past two years. Grant funds will go towards TV, radio, press releases, newspapers, seasonal publications, posters, and website promotion to fully promote the Northwoods Heritage Festival.
RHINELANDER AREA CHAMBER OF COMMERCE - TOURISM MARKETING GRANT
New event, Boom Lake Log Jam
Families are invited to bring their best flannel and head to Rhinelander to be a lumberjack for the weekend at the Boom Lake Log Jam. The Rhinelander Area Chamber of Commerce received a $10,000 Joint Effort Marketing (JEM) grant from the Department of Tourism, presented by Secretary Stephanie Klett, for this new event. The Boom Lake Log Jam, June 20-22, is a lumberjack themed event that highlights the rich logging history of the area with lumberjack shows, pancake breakfast, live music and more. The festival estimates an economic impact of $361,000 from traveler spending at area hotels, restaurants and stores.
The Boom Lake Log Jam will be held at Hodag Park on the shores of Boom Lake. The event will feature lumberjack shows and demonstrations with an emphasis on hand-on activities for a firsthand experience of the life and work of lumberjacks. Other activities include the Boom Lake Burger Battle, a Lumberjack Pancake Breakfast, kid’s scavenger hunt and live music. Attendees can also visit the Rhinelander Logging Museum, which showcases the area’s deep history in logging. Grant dollars will fund TV and online advertising.
TWO WAUPACA ORGANIZATIONS RECEIVE TOURISM MARKETING GRANTS
Waupaca County Tourism and Waupaca Area Chamber of Commerce awarded grants
Two Waupaca organizations have received Joint Effort Marketing (JEM) grant funds from the Wisconsin Department of Tourism to expand marketing efforts. The Waupaca County Economic Development Corporation received a $12,500 grant for their destination marketing project, branding and promoting Waupaca County. The Waupaca Area Chamber of Commerce received a $1,560 JEM grant for the Chain O’Lakes Blues Festival, Oct. 3-4.
The Chain O’ Lakes Blues Festival will be held Oct. 3-4, at the Indian Crossing Casino, which overlooks the beautiful Chain O’ Lakes. The history of the casino, paired with the picturesque location and popular Wisconsin blues bands, will create a memorable and unique event to be continued in years to come. Other weekend activities in the area include fall color boat cruises on the Chain O’ Lakes, Autumn Harvest Fest, Hidden Studios Art Tour and the North Woods Air Race. The second year of the event drew over 750 people, creating over a $70,000 economic impact in the community. This year’s festival looks to draw over 800 attendees. Grant funds are used for print and targeted online advertising.
VISIT MILWAUKEE - TOURISM MARKETING GRANT
Visit Milwaukee will help promote Harley-Davidson Museum’s special exhibition “The American Road” with the help of a $39,550 Joint Effort Marketing (JEM) grant from the Wisconsin Department of Tourism. Presented by Tourism Deputy Secretary David Fantle, this exhibit runs June 14 through September 1 and celebrates the iconic American ritual: the road trip. Visit Milwaukee estimates the exhibit will have an economic impact of over $5 million from traveler spending at area hotels, restaurants and stores.
“The Harley-Davidson Museum’s special exhibition The American Road showcases the fundamental American experience, the road trip,” said Deputy Secretary Fantle. “We’re excited to support Visit Milwaukee and The American Road as they bring tourists from around the globe to experience a truly American pop culture ritual, which will also have a positive economic impact on the community.”
STONEFIELD WILD WEST STEAMPUNK FESTIVAL - TOURISM MARKETING GRANT
Grab your cowboy hat and boots for an adventure at the Stonefield Wild West Steampunk Festival, recipient of a $6,000 Joint Effort Marketing (JEM) grant from the Wisconsin Department of Tourism. Hosted at Stonefield Historic Site, the festival, May 23-25, takes visitors to Tombstone, AZ, in May of 1881 for a Wild West weekend complete with a high noon shootout, bank robbery, square dancing and a grand ball. Event organizers estimate the festival will generate an economic impact of $50,000 from traveler spending at hotel, restaurants and stores
Stonefield Wild West Steampunk Festival transforms Cassville, Wisconsin into Tombstone, Arizona. This new event captures this western village as it was in May 1881, with town shops like the blacksmith, barbershop, jewelry store and more. Visitors will have a firsthand experience of this era with activities including square dancing, balls, a historic fashion show, horse drawn wagon rides, steampunk and western music and more. Grant funds go towards print, radio and online advertising.
FOX-WISCONSIN HERITAGE PARKWAY - TOURISM MARKETING GRANT
More travelers are invited for a weekend paddle adventure along the Lower Wisconsin River for Canoetananny with the help of a $1,500 Joint Effort Marketing (JEM) grant from the Department of Tourism. Canoetananny, The Lower Wisconsin Heritage Paddle and Music Jam, will be held May 17-18 and offers a two-day paddle along the Lower Wisconsin River, overnight camping at Wyalusing State Park and activities along the way. Event organizers estimate the festival will generate an economic impact of $16,240 from traveler spending at area hotels, restaurants and stores.
DURAND FRESH PAINT - TOURISM MARKETING GRANT
An event showcasing the painting talents of 30 artists and the scenic beauty in Durand has additional marketing power with the help of a $3,000 Joint Effort Marketing (JEM) grant from the Department of Tourism. Fresh Paint, May 18-24, is organized by Imagination Nation, Inc. and is expected to increase attendance to over 2,500 as well as generate an economic impact of $187,600 from traveler spending at area hotels, restaurants and stores.
COLORAMA EXHIBIT AT RAHR-WEST - TOURISM MARKETING GRANT
Visitors throughout the Midwest are invited to experience Colorama, a collection of vibrant, large format photo prints from the iconic Kodak ad campaign, with the help of a $20,440 Joint Effort Marketing (JEM) grant from the Wisconsin Department of Tourism. Brought to Wisconsin from the George Eastman House Museum of International Photography and Film, this exhibit will make its only Midwest appearance for a limited, 8-week exhibition at Manitowoc’s Rahr-West Art Museum. The exhibit estimates an economic impact of over $217,696 from traveler spending at area hotels, restaurants and stores.
NORTHWOODS BLUES FESTIVAL - TOURISM MARKETING GRANT
More travelers are expected to take in the smooth sound of the blues at the Northwoods Blues Festival with the help of a $10,000 Joint Effort Marketing (JEM) grant from the Department of Tourism, presented by Secretary Stephanie Klett. The festival, June 20-21, brings the Northwoods alive with music for this two day event and is anticipated to draw 2,000 attendees. The Northwoods Blues Festival estimates an economic impact of $75,000 from traveler spending at area hotels, restaurants and stores.
WASHBURN AREA CHAMBER OF COMMERCE - TOURISM MARKETING GRANT
A second year paddle sport race and festival in Washburn will have additional marketing power thanks to a $11,500 Joint Effort Marketing grant from the Department of Tourism, presented by Secretary Stephanie Klett. The Washburn Board Across the Bay event, hosted by the Washburn Chamber of Commerce, challenges Stand Up Paddleboarders (SUP) to race across Lake Superior's Chequamegon Bay between Washburn and Ashland. The event is expected to generate an economic impact of $120,570 from traveler spending at area hotels, restaurants and stores.
TAYLOR COUNTY LIONS MAPLE FEST - TOURISM MARKETING GRANT
More visitors are invited to satisfy their taste buds at the Taylor County Lions Maple Festival with the help of a $9,988 Joint Effort Marketing (JEM) grant from the Wisconsin Department of Tourism, presented by Tourism Secretary Stephanie Klett. This second annual event, held April 26, celebrates the deliciousness of local produced maple syrup and the importance of Wisconsin’s state tree, the Sugar Maple. The festival estimates an economic impact of over $104,000 from traveler spending at area hotels, restaurants and stores.
KENOSHA GET BEHIND THE ARTS - TOURISM MARKETING GRANT
Visitors from around the region are invited to see firsthand the creative talent of Kenosha and Racine’s best artists during Get bEHIND the aRTS with the help of a $10,000 Joint Effort Marketing (JEM) grant from the Wisconsin Department of Tourism. Presented by Tourism Secretary Stephanie Klett, Get bEHIND the aRTS, April 12-13, is a two-day studio tour complete with demonstrations and artist meet and greets. Get bEHIND the aRTS estimates an economic impact of over $78,000 from traveler spending at area hotels, restaurants and stores.
STEVENS POINT AREA ARTS SHOWCASE - TOURISM MARKETING GRANT
The Stevens Point Area Convention and Visitors Bureau invites travelers to enjoy the beauty of the arts and culture with the help of a 33,800 Year-2 Joint Effort Marketing (JEM) grant presented by Wisconsin Department of Tourism Secretary Stephanie Klett. The Stevens Point Arts and Culture Showcase, April 1 – May 31, offers travelers a cultural and culinary arts experience in the Stevens Point area. The promotion is expected to generate an economic impact $416,000 from traveler spending at area hotels, restaurants and stores.
THE CABLE AREA CHAMBER OF COMMERCE - TOURISM MARKETING GRANT
2015 International Paralympic Nordic Skiing World Championship
Cable is preparing to welcome athletes from all over the world to compete at the 2015 International Paralympic Nordic Skiing World Championship Jan. 21 – Feb. 2, 2015. Secretary Stephanie Klett presented a $20,000 Ready, Set, Go! (RSG) grant to the Cable Area Chamber of Commerce. This will mark the second time in history that this event will be in the United States. The event is estimated to generate 2.5 million in economic impact from visitor spending at area hotels, restaurants, and shopping.
MADISON HOTEL WEEK - TOURISM MARKETING GRANT
The Greater Madison Convention and Visitors Bureau is inviting more travelers to slumber in style with the help of a $14,050 Joint Effort Marketing (JEM) grant from the Wisconsin Department of Tourism. The bureau partnered with the Greater Madison Hotel and Lodging Association to create the first ever Madison Hotel Week, Jan. 30 – Feb. 9, 2014. Madison is one of three cities nationwide to host such an event, which estimates an economic impact of over $144,000 from traveler spending at area restaurants and stores.
JOHN MICHAEL KOHLER ARTS CENTER - TOURISM MARKETING GRANT
The John Michael Kohler Arts Center (JMKAC) invites travelers to help celebrate a new exhibition highlighting 40 years of accomplishments with the help of a $28,250 Joint Effort Marketing (JEM) grant from the Wisconsin Department of Tourism. Arts/Industry: Collaboration and Revelation is an unprecedented exhibit that runs March 23 – August 31, 2014, that showcases the relationship between the John Michael Kohler Arts Center and Kohler Co. in the Arts/Industry residency program. The JMKAC estimates the exhibition will generate an economic impact of over $1.7 million from traveler spending at area hotels, restaurants and stores.