The pristine Wild Rivers in Florence Country are an outdoor lover’s paradise and the Florence County Economic Development Commission (FCEDC) is looking to invite even more travelers to experience these hidden gems. The FCEDC received a $18,935 Joint Effort Marketing (JEM) grant to help market these rivers and attract more travelers. The project estimates a $91,800 economic impact from traveler spending at area hotels, restaurants and stores.
Tourism Secretary Stephanie Klett and Deputy Secretary Dave Fantle presented the Fox Cities Convention and Visitors Bureau with an $18,069 Joint Effort Marketing (JEM) grant to help reinforce their brand as Wisconsin’s Shopping Place. The Year-3 Destination Marketing grant aims to increase hotel stays and visitor spending during the shoulder season between February and April, 2014.
On Nov. 19, 2013 the Waukesha Pewaukee Convention and Visitor Bureau (WPCVB) and the Gateway to Milwaukee both received Joint Effort Marketing (JEM) grants totaling $ 68,912 for destination marketing projects. Gateway to Milwaukee received a $39,550 JEM Year-1 grant to research their authentic tourism brand and develop a marketing strategy based on this brand.
The WPCVB received a $29,362 Year-2 JEM grant to continue to develop and promote their tourism brand. Now with Year-2, the WPCVB created and will execute a comprehensive marketing plan based on this strong research. Components include print, online and direct mail advertising focusing on Minneapolis and St. Paul as target markets.
More visitors are expected to experience the stunning beauty of a new exhibition at the Oshkosh Public Museum with the help of a $28,250 Joint Effort Marketing (JEM) grant from the Wisconsin Department of Tourism. In Company with Angels runs February 8th through May 11th, 2014 and presents a unique exhibition of stunning Tiffany stained-glass windows featuring angels from the Book of Revelations.
Green County Tourism received a $34,640 Year-2 Destination Marketing grant from the Wisconsin Department of Tourism, presented by Tourism Secretary Stephanie Klett. The project focuses on implementing marketing research conducted during the first year grant in order to grow tourism in the area from June to October, 2013. Goals include a 5 percent increase in visitor spending during the grant timeframe and a 3 percent increase of total spending for the year.
The Driftless Film Festival received a $2,500 Joint Effort Marketing (JEM) grant from the Wisconsin Department of Tourism, presented by Secretary Stephanie Klett on Nov 4th 2013. The Driftless Film Festival, held on Nov. 7-10, 2013, showcases independent films in three historical theatres across Southwestern Wisconsin. Event organizers estimate the festival will generate an economic impact of $72,500 from traveler spending at area hotels, restaurants and stores.
Curiosity is all that’s required to join the fun at the Wisconsin Science Festival, which is expected to increase attendance with the help of a $39,500 Joint Effort Marketing (JEM) grant from the Wisconsin Department of Tourism. Organized by the Wisconsin Alumni Research Foundation and University of Wisconsin-Madison, the festival is being held Sept. 26-29 and invites participants to look, listen, feel, touch, taste, and discover all things science.
The Waupaca Area Chamber of Commerce continues marketing efforts for the 2nd annual Chain O’ Lakes Blues Festival, Oct. 4-5, with the help of a $5,280 Joint Effort Marketing (JEM) grant. The festival celebrates the soul of blues music at the historic Indian Crossing Casino. The festival estimates an economic impact of $69,600 from traveler spending at area hotels, restaurants and stores.