About the Team

Organization Chart

We are passionate about marketing the unexpected in Wisconsin to position our state as a premier travel destination. It’s that simple. As for the work itself, it’s a careful balance of research, insight, strategy, creativity and return on investment, combined with providing the best possible customer service to our travelers and the industry.

Check out our organization chart.

Office of the Secretary

Anne Sayers

Anne Sayers
Acting Secretary
Deputy Secretary
(608) 266-3750
Email
View Bio

Craig Trost

Craig Trost
Director of Communications
(608) 267-3773
Email

Chelsey Bensey

Chelsey Bence
Executive Staff Assistant
(608) 266-2345
Email

Bureau of Marketing and Advertising

Shane Brossard

Shane Brossard
Chief Marketing Officer
(608) 266-2147
Email

Jess Scholz

Jess Scholz
Brand Strategy Marketing Manager
(608) 261-8768
Email

Andrew Carlson

Andrew Carlson
Content Marketing Writer
(608) 261-8212
Email

Alyssa Dreher

Alyssa Dreher
Marketing Specialist
(608) 266-7018
Email

Kyle

Kyle Goodman
Web & Digital Marketing Specialist
(608) 261-8767
Email

Hilary

Hilary Igl
Digital Content Specialist
(608) 266-6797
Email

Meghan Johns

Meghan Johns
Multimedia Designer
(608) 261-8195
Email

Emily Lorenz

Emily Lorenz
Associate Marketing Manager
(608) 266-9737
Email

Courtney Rinka

Courtney Rinka
Database Marketing Analyst
(608) 266-1238
Email

Victoria Vlisides

Victoria Vlisides
Social Media Specialist
(608) 261-8764
Email

Communications and Public Relations

Amanda Weibel

Amanda Weibel
Communications Officer
(608) 577-7065
Email

Collin Brault

Collin Brault
LTE Communications Specialist
Email

Chelsey Bensey

Colleen Flaherty
LTE Communications Specialist
Email

Bureau of Industry and Agency Services

Shelly Harkin

Shelly Harkins
Industry & Agency Services Director
(608) 266-7933
Email

Jeff Anderson

Jeff Anderson
Regional Tourism 
Specialist
(715) 492-0264
Email

Linda Anderson-Drogsvold

Linda Anderson-
Drogsvold
Customer Experience & Project Manager
(608) 261-8211
Email

Julie Fox

Julie Fox
Regional Tourism 
Specialist
(715) 225-8253
Email

Drew Nussbaum

Drew Nussbaum
Regional Tourism 
Specialist
(715) 299-5422
Email

Heidi Roekle

Heidi Schultz
Grants Coordinator
(608) 261-6272
Email

David Spiegelberg

David Spiegelberg
Regional Tourism 
Specialist
(262) 515-2806
Email

Office of Marketing Services

Dawn Zanoni

Dawn Zanoni
Director, Office of Marketing Services
(608) 266-3978
Email

Office of Outdoor Recreation

Mary Monroe Brown

Mary Monroe Brown
Director, Office of Outdoor Recreation
(608) 261-0341
Email

Cassie Mordini

Cassie Mordini
Community Development and Communications Specialist
(608) 266-0458
Email

James Certo

James Certo
Research Analyst
(608) 261-8187
Email

George Tzougros

George Tzougros
Executive Director
(608) 267-2006
Email

Karen Goeschko

Karen Goeschko
Assistant Director
for Programs &
Services
(608) 267-2026
Email

Anne Pryor

Kaitlyn Berle
Folk & Traditional
Arts Specialist
(608) 266-8106
Email

Dale Johnson

Dale Johnson
Grants &
Information Specialist
(608) 264-8191
Email