Acting Secretary Anne Sayers
Acting Secretary Anne Sayers is an experienced organizational administrator and marketing professional who has served in leadership roles with a variety of nonprofit organizations at the state, national and international level for more than two decades.
Sayers was named Acting Secretary of the Wisconsin Department of Tourism in December 2020 after serving as Deputy Secretary since 2019. Tourism combines her love for marketing, organizational management and all things Wisconsin. In her two years as Deputy Secretary, Sayers drew upon her experience in bipartisan advocacy for Wisconsin’s outdoors by leading the creation of the Office of Outdoor Recreation. Additionally, Sayers established an industry-engaged strategic plan, reoriented the Department’s advisory committees and restructured the operational processes of the Department to enable talent attraction, production excellence and goal attainment.
In January of 2021, Sayers was recognized as one of the “Top 25 Most Extraordinary Minds in Sales, Marketing and Revenue Optimization” by the Hospitality Sales and Marketing Association International.
In addition to marketing and communications, Sayers’ strength is keeping organizations on mission, on budget and on brand, which led her to start her own consulting firm, Oh, Hello LLC. She has authored an award-winning annual report, managed a million-dollar social media campaign, been a national spokesperson for the Great Lakes and even helped design a “Muppet” with The Jim Henson Company.
Sayers holds degrees in International Relations, Geography and Environmental Studies from the University of Wisconsin – Madison. She sits on the Board of Directors for Taliesin Preservation, UW-Madison’s Nelson Institute and Wisconsin State Fair Park. She and her family live in Cross Plains where they spend their free time enjoying local restaurants, hiking public trails and supporting independent music.